OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes. ABOUT US Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other YOUR IMPACT We are seeking a data-driven and execution-focused Demand Generation Marketing Specialist to drive pipeline growth through integrated marketing campaigns across email, website, and lead lifecycle programs. This role is responsible for planning, executing, optimizing, and reporting on multi-channel demand generation initiatives, while partnering closely with sales to ensure effective lead qualification and nurture processes. Campaign Execution & Optimization - Execute integrated demand generation campaigns across email, website, paid channels, and organic programs. - Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation. - Build AI workflows to generate additional pipeline and opportunities - A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance. - Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution. Website & Conversion Optimization - Manage website updates to support campaigns, product launches, and conversion optimization efforts. - Optimize landing pages and forms to improve lead capture and user experience. - Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates. - Monitor website analytics and recommend improvements based on data insights. Lead Qualification & Nurture - Develop and manage lead nurture programs aligned to buyer stages and personas. - Support lead scoring model implementation and ongoing optimization in collaboration with sales. - Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene. - Analyze funnel performance and identify gaps in lead progression. - Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities. Reporting & Analytics - Maintain dashboards and reporting on demand generation KPIs. - Provide insights into campaign ROI, attribution, and pipeline impact. - Identify trends and recommend strategies to improve lead quality and marketing effectiveness. YOUR EXPERIENCE - 3+ years of demand generation experience (PLG experience preferred) - Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.) - Experience managing email campaigns and automated nurture workflows - Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL) - Experience with website and landing page optimization - Analytical mindset with proficiency in marketing analytics - AI-forward thinking around lead follow-up and conversion - Ability to build AI workflows that generate pipeline and opportunities - Experience in a similar B2B SaaS or enterprise software environment preferred - Experience with lead scoring model design and implementation preferred If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! THE LEGAL BIT Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it. Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Recruitment@Redwood.com

• Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools. • Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs. • Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account. • Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates. • Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue. • Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts. • Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives. • Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies. • Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness. • Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

• Coletar e analisar grandes conjuntos de dados e ferramentas usando habilidades de programação e automação via IA. • Traduzir dados em insights e recomendações para decisões estratégicas. • Integrar ferramentas e técnicas de IA nas tarefas diárias para aumentar a eficiência dos processos existentes. • Consolidar dados em apresentações de nível executivo (ex. PowerPoint) para compartilhamento com diferentes áreas da organização. • Comunicar e apresentar conteúdo relevante de forma eficaz em reuniões de equipe e revisões de negócios. • Servir como o principal contato para sistemas e ferramentas gerenciados pela equipe comercial. • Participar ativamente de iniciativas para promover a Segurança, Saúde e Bem-estar em toda a organização, impulsionando iniciativas específicas em nível individual.

• Create mobile video ads that engage millions of people • Become a creative expert in mobile gaming: benchmark what our competitors are doing, experiment with new ideas • Develop a deep understanding of how your creations perform and why • Work within a small creative squad with amazing people from diverse backgrounds and nationalities • Have the opportunity to cover different product scopes (e.g., hyper casual, hybrid, casual) • Contribute to transversal initiatives (e.g., testing new tools)