BuildingLink

• Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools. • Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs. • Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account. • Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates. • Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue. • Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts. • Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives. • Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies. • Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness. • Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

What We're Looking For We are seeking a results-oriented Customer Marketer to drive growth within our existing customer base. Reporting to the Senior Director of Marketing, this role is ideal for a proactive, innovative marketer who thrives at the intersection of marketing, sales, product and CX. As a thought leader in customer marketing, you will bring fresh ideas for campaigns, communications, and engagement strategies that deliver measurable revenue.  This position requires advanced fluency in HubSpot, including all Hubs (Marketing, Sales, Service, CMS), as our campaigns, website, and customer growth initiatives are fully executed and tracked within the platform. You will leverage HubSpot to plan, launch, measure, and optimize growth campaigns while providing Sales and Product teams with data-driven insights to maximize revenue from existing accounts.  While this position is remote, we are seeking candidates on the east coast but also open to candidates in the Central time zone. Key Responsibilities:   - Portfolio Growth Strategy: Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools.  - Campaign Leadership: Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.  - Performance Tracking: Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account.  - Sales Enablement: Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.  - Product and CX Partnership: Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue.  - Content Development: Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts.  - Segmentation & Targeting: Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives.  - Testing & Optimization: Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies.  - Innovation & Thought Leadership: Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness.  - Reporting & Insights: Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

What We're Looking For We are seeking a results-oriented Customer Marketer to drive growth within our existing customer base. Reporting to the Senior Director of Marketing, this role is ideal for a proactive, innovative marketer who thrives at the intersection of marketing, sales, product and CX. As a thought leader in customer marketing, you will bring fresh ideas for campaigns, communications, and engagement strategies that deliver measurable revenue.  This position requires advanced fluency in HubSpot, including all Hubs (Marketing, Sales, Service, CMS), as our campaigns, website, and customer growth initiatives are fully executed and tracked within the platform. You will leverage HubSpot to plan, launch, measure, and optimize growth campaigns while providing Sales and Product teams with data-driven insights to maximize revenue from existing accounts.  While this position is remote, we are seeking candidates on the east coast but also open to candidates in the Central time zone. Key Responsibilities:   - Portfolio Growth Strategy: Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools.  - Campaign Leadership: Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.  - Performance Tracking: Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account.  - Sales Enablement: Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.  - Product and CX Partnership: Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue.  - Content Development: Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts.  - Segmentation & Targeting: Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives.  - Testing & Optimization: Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies.  - Innovation & Thought Leadership: Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness.  - Reporting & Insights: Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

• Go-to-Market Strategy: Design and execute marketing strategies tailored for each key segment • Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users • Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks • Create Launch Content: Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content • Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks • Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture • Conduct market research, competitive analysis, and customer interviews • Set KPIs and measure the success of launch and adoption campaigns across channels

What We're Looking For We're seeking a strategic and hands-on Product Marketer to lead go-to-market strategy and execution, positioning, and messaging for our products including TippingLink and BuildingLink. This role sits at the intersection of product, sales, and marketing, translating product capabilities into compelling value propositions that drive adoption, engagement, and revenue growth.    This role is ideal for a self-starter with experience bringing new B2B or B2C products to market and driving substantial adoption. It is a full-time remote position operating on east coast hours.    Key Responsibilities   Go-to-Market Strategy  - Multi-Segment Go-to-Market: Design and execute marketing strategies tailored for each key segment, including Property Management Companies, Board Members, Onsite Staff, Property Managers, and Residents.  - Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users, with an emphasis on product awareness, education, expanding customer value, and ultimately achieving or exceeding adoption metrics.  Messaging and Positioning  - Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks that resonate with ideal customer profiles.   - Create Launch Content: Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content.   - Prior video experience not required – existing AI supported workflows available  - Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks, battlecards, and objection handling guides.  Brand Governance & Visual Systems  - Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture across all touchpoints  - Align product-level positioning with overarching brand strategy to strengthen market differentiation  - Strong working knowledge of layout, typography, and visual hierarchy to effectively brief and collaborate with design teams  - Comfort working directly in creative tools to edit, refine, or develop marketing assets as needed  Customer & Market Insights  - Conduct market research, competitive analysis, and customer interviews  - Translate insights into actionable recommendations for product and marketing strategy  - Monitor industry trends and adjust positioning accordingly  Tracking Performance  - Set KPIs and measure the success of launch and adoption campaigns across channels, reporting learnings to the executive team and large audiences, and adjusting strategies as needed.   What Success Looks Like  - Successful product launches that meet or exceed adoption and revenue targets  - Clear, deeply resonating messaging and content recognized easily and readily by customers

• Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools. • Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs. • Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account. • Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates. • Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue. • Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts. • Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives. • Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies. • Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness. • Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

• Create polished, sophisticated visual assets across all marketing channels, including presentations, digital content, collateral, and promotional materials • Develop bespoke marketing materials tailored to customer segments, prospects, and specific products • Design all visual assets required for events, ensuring every event presence reflects a sophisticated brand experience • Produce professional, engaging video content for marketing, sales, and product initiatives • Assist in creating video and graphic content that supports thought leadership initiatives • Assist in executing visual campaigns, ensuring alignment with marketing strategy and branding • Monitor competitor creative output, video quality, and industry design trends • Ensure all creative assets meet brand guidelines and maintain professional quality • Maintain a centralized library of graphics, videos, templates, and brand assets • Track engagement and performance of creative assets to improve effectiveness

• Support SEO and AI visibility efforts by contributing research, coordination, and preparation work such as keyword and topic research inputs, content briefs, metadata recommendations, internal linking documentation, and performance reporting. • Apply AI, LLM, and AI-driven search tools to improve marketing research, content preparation, reporting, and operational efficiency. • Contribute to marketing content across multiple channels, including blogs, email, social media, and digital assets. • Coordinate social, community, and third-party platform activity using HubSpot Marketing Hub and Social tools. • Collect data and assist in tracking KPIs for campaigns, digital initiatives, and projects. • Coordinate marketing initiatives across Sales, Product, Events, Customer Experience, and Leadership teams. • Support the implementation of marketing campaigns across email, social media, digital ads, and content distributing. • Execute HubSpot operational tasks including data hygiene, workflow maintenance, lifecycle tracking, and dashboard creation and updates.

• Own end-to-end SEO strategy and execution: Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel. • Build and execute an AI search visibility strategy from scratch: Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences, ensuring the brand is surfaced and cited as search behavior shifts away from traditional results. • Protect and grow share of voice across organic search: Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories. • Personally write, optimize, and publish search-driven content: Own hands-on content creation end to end, including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content. Translate keyword, intent, and competitive insights into high-output, high-quality content designed to rank, be cited, and convert. • Define and enforce editorial quality, POV, and narrative consistency: Establish and maintain content standards for depth, clarity, expertise, tone, and positioning, ensuring every asset reflects a clear point of view, strong subject-matter authority, and consistent brand voice across the content library. • Develop topic authority through structured content ecosystems: Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents. • Conduct ongoing competitor and market research: Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation. • Redefine organic success metrics for modern search: Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency. • Design and maintain advanced SEO reporting and attribution infrastructure: Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately, including auditing, dismantling, and rebuilding existing workflows where required. • Own continuous optimization and experimentation across SEO and content: Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure.