• Own growth campaigns end to end from planning through launch, optimisation, and scale • Run multiple concurrent experiments across acquisition and activation initiatives • Operate paid and performance channels hands-on including targeting, budgets, and creative testing • Diagnose funnel performance and execute improvements to sign-ups, activation, and conversion • Build and maintain a fast experimentation cadence with clear hypotheses and success metrics • Reduce CAC through systematic testing and optimisation across channels and creatives • Identify repeatable growth patterns that can be operationalised and scaled • Report results clearly and honestly, focusing on outcomes, learnings, and next actions • Partner closely with Product, Engineering, and Creative to ship growth improvements quickly

About Carrot: Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com. Carrot is seeking a Demand Generation Manager, Health Plan & Channel Partner, who will own pipeline creation with health plans, strategic channel partners, and their employer clients. You’ll design and run integrated campaigns with and through partners, turning joint programs, like webinars, events, content, and campaigns, into a repeatable engine for qualified opportunities. This role sits on the Demand Generation team and is closely aligned with Partnerships, Health Plan Sales, Consultant Relations, Product Marketing, and RevOps. Depending on experience. Responsibilities: Build and execute partner demand programs - Drive employer pull-through via health plans, PBMs, and strategic partners. Build and execute campaigns that educate and activate benefits leaders at Carrot-eligible employers within partner books of business. - Plan and execute integrated campaigns with partners (e.g., webinars, events, email, joint content, ABM, nurture programs) that drive qualified meetings and opportunities. - Translate partner opportunities (e.g., sponsored webinars, co-branded events, portal placements) into clear demand plays with target lists, messaging, and follow-up plans. Partner closely with GTM and partner teams - Work hand‑in‑hand with the Health Plans and Strategic Partnerships teams to understand partner priorities, co-create campaign briefs, and ensure Sales is enabled with the right talk tracks and follow-up. - Collaborate with Consultant Relations and Events on programs where partners, health plans, and consultants intersect. - Align with Product Marketing on positioning and proof points that resonate with health plans and partner channels. - Develop segment-specific demand strategies for ASO books of business, including how we prioritize and tailor messaging by channel. Own campaign execution, optimization, and measurement - Define and own targets for partner-sourced pipeline, partner-influenced pipeline, employer opportunities, and won revenue across ASO business. - Build and launch campaigns across email, webinars, events, paid/organic channels, and partner channels, working closely with Marketing Operations and our Digital team. - Define goals for each program and continually optimize audience, content, and channels based on performance. - Partner with RevOps to track partner-sourced and partner-influenced pipeline, and build simple, trusted reporting that ties programs back to revenue. Systematize and scale “demand patterns” - Coordinate with regional teams to adapt partner demand programs for U.S. and international markets. - Turn successful partner campaigns into repeatable playbooks that can be adapted across multiple health plans and strategic partners. - Document processes, templates, and best practices so the team can scale and onboard future DG hires more quickly. - Contribute to the ongoing design of Carrot’s Demand Creation system, especially the channel/partner motion. The Team: This role sits on our Demand Generation team, reporting to the Director of Demand Generation, within the larger Marketing department. You will partner most closely with the Partnerships, Health Plan Sales, Consultant Relations, Product Marketing, and RevOps teams. Minimum Qualifications: - A Bachelor's Degree - 4-6years of B2B demand generation or growth marketing experience, ideally in the healthcare or benefits space. - Experience marketing to health plans, PBMs, or large enterprise benefits buyers, or working within a partner ecosystem that sells into similar audiences. - Demonstrated experience building and executing campaigns with/through partners (e.g., health plans, TPAs, channel partners, or alliances). - Familiarity with Marketo (or similar MAP), Salesforce, Outreach, ABM and intent data tools (e.g., Demandbase, 6sense), and webinar platforms (e.g., Zoom/Wistia). - Strong track record of planning and launching webinars, events, and multi-touch campaigns that convert to pipeline and revenue. - Comfortable owning pipeline and revenue targets, and using data to prioritize and optimize. - Excellent project management skills: you keep complex programs organized across multiple stakeholders and deadlines. - Strong written and verbal communication skills; able to translate partner and segment needs into clear briefs, messaging, and follow-up plans. Preferred Qualifications: - Experience building net-new demand generation motions from the ground up, including strategy, launch, and optimization. - Experience collaborating closely with Partnerships/Alliances, Sales, and RevOps on shared pipeline goals and attribution. - Comfort operating in a high-growth, evolving environment where you balance strategic thinking with hands-on execution. Compensation: Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com Why Carrot? Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a results-driven Outbound Marketing Specialist to build and execute scalable B2B lead generation strategies targeting high-ticket prospects. This role focuses on outbound prospecting, LinkedIn engagement, and multi-channel outreach to generate qualified sales conversations and pipeline opportunities. The ideal candidate is highly proactive, experienced in building outbound systems, and comfortable owning the full outbound process from prospect research to conversation generation. Responsibilities - Outbound Strategy & Campaign Development - Develop and execute outbound marketing strategies targeting high-ticket B2B prospects. - Build scalable outbound playbooks and prospecting frameworks. - Design outreach campaigns focused on generating qualified conversations and meetings. - Continuously test and optimize messaging and targeting strategies. - Prospect Research & List Building - Build targeted prospect lists using tools such as Sales Navigator, Clay, Apollo, ZoomInfo, or similar platforms. - Identify ideal customer profiles (ICPs) and segment prospects based on industry, role, and company size. - Maintain organized prospect databases for consistent outreach campaigns. - Outreach Campaign Execution - Manage multi-channel outreach across LinkedIn, email, and cold calling. - Execute personalized outreach sequences designed to start meaningful sales conversations. - Monitor response rates and continuously refine outreach messaging. - LinkedIn Marketing & Content - Create LinkedIn content designed to attract and engage target B2B audiences. - Support founder or company positioning through thought leadership content. - Engage with prospects and relevant communities to strengthen brand presence. - Copywriting & Lead Magnet Development - Write compelling copy for outreach campaigns, email sequences, and LinkedIn messaging. - Develop lead magnets or value-driven content to increase engagement and response rates. - Optimize messaging for clarity, personalization, and conversion. - Performance Tracking & Optimization - Track campaign performance metrics including response rates, conversations generated, and pipeline contributions. - Analyze outreach results and optimize campaigns to improve performance. - Continuously improve outbound processes based on data and testing. Qualifications - Minimum 2 years of experience in B2B outbound marketing or lead generation. - Strong experience with LinkedIn outreach and prospect engagement. - Hands-on experience with list-building tools such as Sales Navigator, Clay, Apollo, ZoomInfo, or similar platforms. - Strong copywriting skills for outreach messaging and email campaigns. - Experience building and managing multi-channel outbound campaigns. - Strong analytical mindset with the ability to track and optimize campaign performance. - Excellent written and spoken English communication skills. - Reliable high-speed internet and professional remote work setup. Ideal Experience & Skills - Experience working with high-ticket B2B service or consulting businesses. - Familiarity with outbound automation tools and CRM platforms. - Experience building lead magnets and outbound marketing assets. - Experience supporting sales pipeline development and appointment generation. What Does a Typical Day Look Like? An Outbound Marketing Specialist’s day focuses on generating new business conversations through proactive outreach. You will: - Research and build targeted prospect lists. - Execute LinkedIn and email outreach campaigns. - Personalize messaging to engage high-value prospects. - Track outreach performance and optimize campaigns. - Create LinkedIn content that supports outbound engagement. - Collaborate with internal teams to improve lead generation strategies. Key Metrics for Success (KPIs) - Number of qualified conversations generated. - Outreach response and engagement rates. - Pipeline opportunities generated from outbound campaigns. - Prospect list quality and targeting accuracy. - Effectiveness of outreach messaging and conversion rates. - Consistent execution and optimization of outbound processes. Interview Process - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Assessment (Outbound Strategy or Messaging Exercise) - Client Interview - Offer & Onboarding

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Carrot is seeking a Demand Generation Manager, Consultants & Employers, who will own pipeline creation with consultants/consulting houses and domestic and global employer, public sector, and union audiences, working hand‑in‑hand with Consultant Relations and segment sales teams. You’ll build campaigns that educate and activate consultants as advocates, and convert their employer clients into qualified opportunities for Carrot. This role is part of the Demand Generation team and is central to our consultant and employer workstreams in the Demand Creation initiative. Depending on experience, this role may be hired at the Manager or Senior Manager level. - Drive demand through consultants and consulting houses - Build and execute a consultant demand strategy and program calendar, aligned with Consultant Relations and segment leadership. - Design and run consultant-facing campaigns (e.g., briefings, webinars, events, newsletters, toolkits, playbooks) that keep Carrot top‑of‑mind and make it easy for consultants to recommend Carrot to their clients. - Partner with Consultant Relations to segment and prioritize firms and key influencers, and to ensure outreach and follow-up align with relationship strategies. - Run integrated campaigns to reach employers - Create campaigns for employer prospects influenced by consultants and partners, including large enterprise, global and union employers, through webinars, events, email nurtures, and targeted outreach. - Collaborate with Product Marketing to tailor messaging and content by segment and buyer persona. - Enable Sales and SDRs with campaign briefs, sequences, and follow-up guidance that connect consultant touchpoints to employer opportunities. - Execute, measure, and optimize programs - Partner with Marketing Operations and the Digital team to launch campaigns across email, Outreach, web, and events, ensuring clean targeting and tracking. - Set clear goals for each program and test tactics to improve conversion at each stage of the funnel. - Define and own targets for consultant‑sourced pipeline, consultant‑influenced pipeline, marketing‑sourced employer pipeline, and won revenue across priority segments (U.S., global, unions), and use those insights to refine where we invest. - Codify repeatable consultant & employer “demand patterns” - Turn successful consultant and employer motions into standardized plays that can be reused across regions and segments. - Document workflows, audiences, and assets so these programs can be scaled, reported on, and supported by additional DG headcount over time. - Contribute to the broader Demand Creation system, ensuring consultant and employer motions are connected with direct, partner, and global plays. Qualifications - A Bachelor’s Degree - 4–6+ years of B2B demand generation, field marketing, or ABM experience targeting large employers and intermediaries, like consultants, brokers, and advisors. - Background in healthcare, employee benefits, or HR technology marketing. - Proven success designing and executing multi-touch campaigns that drive meetings and pipeline. - Experience partnering with Sales and relationship‑owning teams, like Consultant Relations and Partnerships, on shared targets and plans. - Experience with account-based or segment-based strategies, including working from target account lists and segment plans. - Comfort working in a fast‑changing environment and helping to build new systems from the ground up. Preferred Qualifications - Experience marketing through or to benefits consultants, brokers, or consulting firms. - Familiarity with Marketo (or similar MAP), Salesforce, Outreach, and webinar platforms (e.g., Zoom/Wistia). - Experience with account-based or segment-based strategies, including working from target account lists and segment plans. - Comfort working in a fast‑changing environment and helping to build new systems from the ground up. Benefits - Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. Fraud and Security Notice Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com Why Carrot? Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.