• Manage and scale our Podcast program by overseeing our existing agency partner to optimize performance and reach new audiences. • Drive CTV strategy and execution, working directly with partners like Hulu and Paramount to expand our television presence and track attribution. • Lead the Creator Program, focusing on scaling a diverse range of micro to large-scale creators to grow both our organic and whitelisted paid social presence. • Collaborate cross-functionally with Data Analytics to measure performance, Compliance to ensure all content meets financial regulations, and Brand/Creative to develop high-performing assets. • Deliver on Growth OKRs by relentlessly pursuing progress and optimizing spend across emerging and established channels. • Execute social media whitelisting strategies to amplify creator content and drive efficient customer acquisition.

• Create, manage, bid, and optimize Meta and TikTok ads • Work with Director, Paid Media and agencies to plan and review programmatic ads • Work with Director, Paid Media and agencies to plan and review SEM ads • Monitor ads performance and make recommendations on audiences, copy and marketing angles, and images • Help create and implement A/B tests • Work with Director of Marketing Operations to build Hubspot reports/dashboards and validate data to ensure we’re meeting ad KPIs and revenue goals • Help expand our ads program to other channels to diversify revenue streams, such as CTV, podcast/radio, Reddit ads, etc • Review and approve copy and ads as needed • Other duties as assigned

• Own media strategy across Meta, Google, TikTok, AppLovin, and emerging platforms — with deep expertise in Meta performance, creative strategy, and measurement. • Build and scale client P&Ls for DTC and omni-channel brands; model pro forma revenue, margin, and contribution scenarios. • Develop innovative full-funnel growth strategies grounded in data, creative diversity, and performance insights. • Partner with data and analytics teams to implement MMM, MTA, and in-platform attribution models; communicate insights clearly to clients and executives. • Oversee client onboarding and ongoing strategy audits; ensure media plans ladder to profitable growth and scalable CAC/LTV dynamics. • Lead monthly executive reviews with client leadership to assess performance, forecast growth, and ensure alignment across marketing and finance teams. • Serve as the primary escalation point for client and internal challenges; operate as the accountable owner of performance and client satisfaction. • Lead and scale a best-in-class Paid Media Department — including Media Directors, Strategists, and Paid Social/Search Managers. • Establish operational frameworks, workflows, and training systems to standardize excellence across all client accounts. • Directly manage 10+ team members (and growing), ensuring strong KPI accountability, time allocation, and client success metrics. • Partner with Recruiting to hire elite media talent with a DTC and Meta-first mindset. • Conduct quarterly reviews and establish growth plans that align with both individual and departmental goals. • Build a culture of curiosity, testing, and accountability — one that attracts the most capable paid media minds in the industry. • Oversee department-wide budgets, staffing, and financial performance, ensuring efficient resource allocation and sustainable margins.

• Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads. • Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs. • Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels. • Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads. • Build automated nurture streams, utilizing segmentation to create personalized customer journeys. • Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI. • Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness. • Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement. • Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.