• Own and scale paid media strategy across channels including search, social (LinkedIn, Meta, Reddit, YouTube), display, retargeting, ABM, and emerging platforms. • Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact. • Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration. • Optimize campaigns for pipeline and revenue outcomes, not vanity metrics. • Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable. • Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions. • Design and execute structured experiments across channels, formats, and targeting strategies. • Evaluate and scale emerging paid media opportunities. • Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting. • Support GTM initiatives, product launches, events, and regional strategies. • Own performance reporting and translate data into insights and recommendations. • Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles.

• Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. • This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. • You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. • Development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.). • Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future. • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. • Communicate with clients on all elements of the campaign, including planning, performance, and project status. • Prepare reports and present results to clients and management. • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.). • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. • Build effective relationships with all clients. • Gather data on consumer, competitor, and market conditions.

• Own overall paid media strategy and performance across Google Ads and Meta • Act as the primary owner and point of accountability for external paid media agencies • Assess what should remain agency-managed vs brought in-house • Personally execute and optimize campaigns where appropriate • Own Google Ads performance end-to-end • Own Meta strategy across prospecting and retargeting • Own testing and expansion into additional paid channels • Track and optimize toward blended MER and contribution margin • Partner closely with merchandising and lifecycle marketing

• Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram) • Act as the primary owner and point of accountability for external paid media agencies • Own Google Ads performance end-to-end • Own Meta strategy across prospecting and retargeting • Own testing and expansion into additional paid channels • Own performance reporting across all paid channels and agencies • Partner closely with merchandising, lifecycle marketing, creative, and sales/wholesale teams