• Own end-to-end MIDD evidence strategies for a therapeutic or sub-therapeutic area, guiding data prioritisation, integration, quality assessment, and application of advanced modelling to drive scientific, program, and business decisions • Act as the MIDD technical authority, leading M&S plans, analyses, and reports, coaching internal and external analysts, and supporting regulatory interactions involving quantitative evidence • Lead the delivery of robust, transparent MIDD evidence to de-risk and accelerate programs, advising on optimized internal and regulatory MIDD strategies • Drive consistent use of established M&S methodologies (e.g., MBMA, disease progression modelling) and integrate emerging technologies (AI/ML, SciML) through standards, training, and best practices • Build strong internal and external networks across CPMS, QSP, AI/ML, digital, biomarkers, and academia to shape future methodologies and strengthen GSK’s scientific and regulatory presence

Role Description As Senior Director of Brand Experience you will set the vision and strategic roadmap for our brand, ensuring that our current and future patients have a fantastic experience with our brand and that we grow our brand awareness and equity. In particular you will own and drive: - Oviva’s end-to-end brand vision; from research and positioning to creative strategy and execution - Market research to understand our target customers and their needs, including identification and scoping of new customer profiles - Definition of a consistent positioning and brand experience to be applied across the whole patient funnel (from ad to app), tailored to each customer profile - Development and execution of our brand and media strategy to grow long-term brand awareness, but also deliver short-term on brandformance results - Budget ownership and allocation Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies. Qualifications - 8-10+ years in brand marketing, with at least 2+ years in a team leadership role in a high-performance environment Requirements - Visionary strategic thinker with a track record of turning brand experience into company growth - Strategic brand thinking (positioning/ messaging, customer profile identification, competitor assessment) - Experience with qualitative and quantitative market research - Strong analytical mindset and skilled in forecasting, budgeting, and performance analysis to evaluate channel performance using statistical methods like MMM, attribution models, lift tests, but also performance and media KPIs - Experience with analytics tools (e.g., TVSquared, GA4, Looker or similar) - Experience and strong vision how to integrate AI in the team’s daily work to drive efficiencies and competitive edge, e.g., through faster experimentation - Mastery of offline and digital reach channels (TV, Radio, YT) and brand performance - Experience managing brand marketing at scale (e.g., 7-figure budgets) - Proven ability to lead without direct authority, managing cross-functional and external teams - Confident operating in ambiguity, able to prioritise effectively and move quickly from idea to execution - Strong communicator and mentor, able to drive alignment and shared purpose - Fluency in German and English - Growth-minded leader with a role-model mindset, eager to shape future leaders - Background in fast pace and competitive industries - Experience steering media agencies to achieve desired brand outcomes Company Description At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life. To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future. Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions. Join us, and be part of the team making that future possible!

• Develop Engagement Strategy and Plan for Scale (35%) • Set and own strategy for AP Potential as a core student activation tool. • Lead development of the student competition strategy for AP, identifying key partners, and mobilizing AP student participation at such events . • Lead a planning process to assess the creation of an AP Student Alumni Network as a tool to support student success and college and career planning. • Launch and Manage an Activation Portfolio (35%) • Design, launch and manage AP Potential campaigns to students and parents in collaboration with partner teams within AP and across Divisions. • Integrate AP Potential campaigns into state and district strategy for student recruitment. • Develop student and family engagement opportunities and programming in collaboration with BigFuture to support AP participation within student college and career planning. • Develop the programmatic content and events to increase reach among first-time AP students in partnership with the Engagement and Reach Division and BigFuture. • Integrate middle school readiness badges to accompany the introduction of Pre-AP projects and support student practice. • Team Leadership (30%) • Lead and manage a team responsible for student tools and engagement initiatives. • Set priorities, manage performance, and coach team members to achieve goals. • Foster an inclusive, high-performing culture aligned to College Board’s Operating Principles and Manager Expectations. • Set vision and priorities for the team, track and manage progress to goals, and provide coaching and support to ensure team members meet and exceed goals, remain engaged, and contribute meaningfully to our mission.

• Provide leadership in the design and implementation of pharmacoepidemiologic and regulatory-grade RWE research • Lead development of proposals and oversee projects • Serve as mentor to other colleagues • Development of study protocols, contribute to statistical analysis plans, review and interpret results and write study reports and manuscripts • Contribute to interactions with clients and research partners