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At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life. To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future. Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions. Join us, and be part of the team making that future possible!
Senior Director Brand Experience
Location
Eastern Europe + 3 moreAll locations: Eastern Europe | Northern Europe | Southern Europe | Western Europe
Posted
104 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Senior Director Brand Experience
Oviva
Role Description As Senior Director of Brand Experience you will set the vision and strategic roadmap for our brand, ensuring that our current and future patients have a fantastic experience with our brand and that we grow our brand awareness and equity. In particular you will own and drive: - Oviva’s end-to-end brand vision; from research and positioning to creative strategy and execution - Market research to understand our target customers and their needs, including identification and scoping of new customer profiles - Definition of a consistent positioning and brand experience to be applied across the whole patient funnel (from ad to app), tailored to each customer profile - Development and execution of our brand and media strategy to grow long-term brand awareness, but also deliver short-term on brandformance results - Budget ownership and allocation Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies. Qualifications - 8-10+ years in brand marketing, with at least 2+ years in a team leadership role in a high-performance environment Requirements - Visionary strategic thinker with a track record of turning brand experience into company growth - Strategic brand thinking (positioning/ messaging, customer profile identification, competitor assessment) - Experience with qualitative and quantitative market research - Strong analytical mindset and skilled in forecasting, budgeting, and performance analysis to evaluate channel performance using statistical methods like MMM, attribution models, lift tests, but also performance and media KPIs - Experience with analytics tools (e.g., TVSquared, GA4, Looker or similar) - Experience and strong vision how to integrate AI in the team’s daily work to drive efficiencies and competitive edge, e.g., through faster experimentation - Mastery of offline and digital reach channels (TV, Radio, YT) and brand performance - Experience managing brand marketing at scale (e.g., 7-figure budgets) - Proven ability to lead without direct authority, managing cross-functional and external teams - Confident operating in ambiguity, able to prioritise effectively and move quickly from idea to execution - Strong communicator and mentor, able to drive alignment and shared purpose - Fluency in German and English - Growth-minded leader with a role-model mindset, eager to shape future leaders - Background in fast pace and competitive industries - Experience steering media agencies to achieve desired brand outcomes Company Description At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life. To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future. Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions. Join us, and be part of the team making that future possible!
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