• Design and implement an onboarding program and ongoing coaching cadence for city-level Audience Development Managers that sets them up for success • Create a library of actionable tools, templates, and training materials supporting core tactics such as localized PR, partnerships, sponsorships, event activations, local advertising, grassroots marketing, etc • Own the national marketing strategy across the network and translate it into frameworks cities can apply locally to create effective local marketing plans, goals, and budgets • Serve as strategic advisor and trusted coach to city teams, helping them navigate challenges and maximize opportunities • Foster a culture of experimentation, shared learning, and continuous improvement across the network, while creating mechanisms for cross-pollination of ideas—identifying what's working, making it replicable, and spreading it across markets • Own national marketing programs, identifying key network-wide campaign moments and developing beneficial partnerships that could expand our reach and add value to our brand • Work in partnership with Chief Creative Officer on strategic planning, creative initiatives, brand development and aligning marketing results to overall network goals • Develop strategic and innovative brand initiatives to grow and retain members, alongside our membership team • Build out a thoughtful annual marketing plan that leverages what we’ve learned to date, building out key “tentpole” moments across the year and driving local and national efforts around them • Oversee paid digital marketing efforts determining the right combination of full-time and outside resources needed to effectively reach our goals • Oversee annual marketing budget, tracking spend and reallocating funds strategically as needed • Establish a system for reporting on marketing performance and surfacing insights to city teams and leadership • Lead a small marketing team with vision, ensuring each team member is focused effectively and developing professionally • Clarify roles and goals of HQ team and localized marketing contributors to ensure operational efficiency and brand cohesion • Deepen the entire organization’s understanding and integration of marketing across all teams, in order to tap into the bubbling creativity of the full staff • Keep up with trends in podcast and newsletter marketing, surfacing and integrating new ideas, industry best practices, and technological disruptions on a regular basis • Maintain a culture of collaboration, direct communication, and honest feedback, in line with City Cast’s values

The role: The Director of Marketing will build and lead a modern marketing function that transforms Curri’s brand, growth, and product marketing from foundational support into a strategic, revenue-driving engine. This leader will professionalize our go-to-market motion, elevate our brand narrative, and create scalable, data-driven programs that accelerate customer acquisition and retention. You will operate as a true strategic partner to the business, shaping how Curri shows up in the market and enabling the company to move faster, smarter, and with greater precision. What you will do: - Growth Marketing Strategy: Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels. - Brand & Content Leadership: Own Curri’s brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages our target audience. - Product Marketing: Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with our customers. - Team Leadership: Lead and mentor the existing marketing team (currently focused on events and customer adoption), providing guidance and support for their efforts and helping them to develop new skills. - Performance Analytics: Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions. - Cross-Functional Collaboration: Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics. What you need to have: - Full-Funnel Expertise: Deep knowledge of the entire marketing funnel, from top-of-funnel brand awareness to bottom-of-funnel conversions. - Growth Mindset: Proven track record of building and scaling a marketing function in a high-growth environment. - Operational Leadership: Experience managing marketing campaigns and processes with a focus on measurable improvements. - Analytical Skills: Strong ability to analyze marketing data, identify trends, and translate insights into actionable strategies. SQL proficiency is a plus. - Team Leadership: Proven ability to manage and mentor a marketing team. - Cross-Functional Collaboration: Experience working effectively across sales, product, and leadership teams. - Product Rollout: Experience working with all growth stakeholders to roll out new products and features. Bonus Points: - Prior experience in the logistics, supply chain, or construction technology industries. - Experience with a brand-building role at a company with a strong, recognizable identity. - Proficiency in key marketing automation and CRM platforms. What's in it for you: - You will have the opportunity to work for a dynamic and successful start-up on a diverse team where you can make a huge impact by doing meaningful work. - Significant and meaningful responsibilities from Day 1, with the ability to shape our marketing strategy. The possibilities are limitless and depend on you. - There is no work/life—there is only life, and we want your time at Curri to be life-giving and foster the best version of you. We care about family and your own personal development and don't expect you to always be engaged with work. - We offer a competitive salary, and benefits including, but not limited to, health, dental, vision, 401K, and an equity compensation grant. $180,000 - $210,000 a year Who are we? Curri’s mission is to be the way the world delivers construction and industrial supplies. We provide on‑demand, last‑mile logistics across the U.S. with a nationwide fleet of cars, trucks, and flatbeds. Founded in 2018 (YC S19), Curri is a fast‑growing, remote-first startup solving massive inefficiencies in the construction industry through technology and AI-driven solutions. Learn more at curri.com.

• Serve as the primary Marketing contact for Product Development, Sales and Service teams for all Government and Taft-Hartley specific initiatives and for additional cross-segment initiatives. • Partner closely for opportunities to innovate and evolve the product offer. • Develop sophisticated, cost-effective multi-media selling systems, including a focus on adopting sponsors and train sales teams on their effective use. • Create and own compelling marketing programs with a focus on digital execution. • Establish a market-leading narrative and value proposition for the Government segment, including connection to thought leadership content. • Translate key initiatives to support distribution. • Seek and interpret data analytics and develop case studies to validate results and support sales. • Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment. • Measure effectiveness across a variety of dimensions to continuously refine the selling system. • Guide promotion strategy, especially for priority product launches and campaigns. • Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results. • Keep current on legislative and regulatory developments that may impact or create distribution opportunities. • Evaluate and manage return on marketing investment. • Potential participation in intermediary site visits or due diligence meetings; limited travel required.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Mob Entertainment is seeking an experienced and dynamic Director of Marketing to lead our efforts to acquire new customers and retain users of video game brands and set of products within our game studio. In this role, you will hit the ground running to take direct responsibility for consumer marketing and build, hire, train, and lead a team of consumer marketing professionals to drive continued success. This leader will have the opportunity to directly impact the growth, expansion and global marketing campaigns for multiple consumer brands and solutions at Mob Entertainment. - Devise publishing strategies for Mob Entertainment, including branding strategy, publishing timeline, distribution platform negotiation, and pricing strategy. - Design product go-to-market strategy and drive publishing objectives to be achieved. - Lead and continually enhance publishing center organization framework to best integrate brand, product planning, marketing, live ops, partnerships, community & competitive gaming capabilities. - Stay current with evolving market insights and use demands, and explore new product development opportunities. - Go deep with studio leaders and partner to develop and deliver an innovative go-to-market marketing strategy that resonates with the designated players base. - Iterate on creative concepts to develop a clear identity for new games from the ground up. - Build consensus through relationships and leadership across the organization. - Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Mob Entertainment. - Create, execute, manage and measure marketing campaigns aimed at achieving the studio's goals and retaining users to a video game brand/product. - Deliver upon specific OKRs and KPIs as measurement of success for user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer-based products and solutions. - Collaborate with Licensing to create engaging and high-converting ads that resonate with our target consumer audience. - Manage and optimize advertising budgets across various channels, including but not limited to social media, search, display, and influencer marketing. - Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies. - Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness. - Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts. Qualifications - 10+ years of consumer marketing experience. - Solid track record of AAA game marketing leadership and/or publishing. - Bachelor's degree (MBA preferred). - Experience working for a global consumer marketing brand or advertising/marketing agency. - Advanced Google Analytics and dashboard creation for tracking and measurement of campaigns driving to a digital experience. - Strong leadership skills, with experience managing and mentoring global and regional teams while possessing the understanding of how to effectively manage remote/global teams. - Solid track record of game marketing leadership and/or publishing. - Track record of premiere games shipped as a product marketer. - Strong understanding of the global gaming market landscape, cultural nuances, and the ability to deliver results across different markets. - Deep regional insights and understanding of game publishing and operations for NA. - Exceptional organizational, analytical & reporting skills. - Entrepreneurial drive and mindset. - Experience in external partner relationship management. - Strong communication skills to work in a multinational and diverse organization. - A decent team player with strong ability to cooperate and work with remote cross-functional teams. - Passion for video games and the entertainment industry. - Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance. - Excellent analytical and problem-solving abilities, with a data-driven mindset. - Outstanding communication and interpersonal skills, able to collaborate effectively across teams and build strong relationships with external partners. Requirements - #LI-Remote Company Description Mob Entertainment is a startup multimedia studio that is best known for our hit indie horror game "Poppy Playtime". This franchise is one of the hottest new properties in gaming, and our team is naturally expanding as our ambition expands. To give a taste of our brand's popularity, more than 100 billion YouTube views of Poppy Playtime related content have occurred since the game's launch 4 years ago. Mob Entertainment is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to info@mobentertainment.com.