• Own the full sales cycle for mid-market accounts, from discovery through close • Manage and close inbound demand while driving targeted outbound into priority accounts • Run thoughtful discovery to understand customer goals, pain points, and buying criteria • Deliver compelling product demos and position Scrunch as a strategic solution—not just a tool • Navigate multiple stakeholders (Marketing, Growth, Digital, Brand) within customer orgs • Forecast accurately and maintain strong pipeline hygiene in the CRM • Partner closely with Marketing, Solutions, and Product to refine messaging and improve win rates • Stay current on changes in AI, search, and discovery—and bring that insight into customer conversations

• Act as a Strategic Partner to both current and prospective customers, gaining a deep understanding of their business needs and recommending solutions to maintain and grow sales • Use proven sales strategies and CRM tools to effectively promote and sell the company’s products, image, and “total value” • Conduct regular territory analysis and strategic planning to identify and capitalize on opportunities • Pursue and secure major project business, demonstrating a strong ability to close deals • Effectively sets priorities and manages time efficiently • Develop product-based solutions to address customers’ latent pain. • Deliver sales solutions both independently and collaboratively, working seamlessly across teams to achieve success

• Prospect, identify, and qualify new enterprise and strategic opportunities aligned with Persado’s ICP. • Initiate and lead discovery conversations with senior marketing, digital, business line, and executive stakeholders. • Develop a strong point of view on prospect priorities and shape opportunities around measurable business outcomes. • Build relationships across multiple stakeholders and functions within target accounts. • Partner closely with Sales Directors to transition qualified opportunities and support deal progression.

• Expand the client roster of Fortune 50 and Fortune 100 accounts across the United States and Canada. • Expand existing relationships with high-value existing customers AND secure new enterprise clients, armed with self-generated leads • Collaborate with our Business Development Representatives (BDRs) and Marketing team. • Manage the entire sales cycle from finding a client to securing a deal • New Business Development. Find or create new logo opportunities and grow a robust pipeline of sales opportunities. • Develop a growth strategy focused both on financial gain and customer satisfaction • Conduct research to identify new markets and customer needs as well as to map out the existing market landscape and industry trends • Prepare sales contracts ensuring adherence to law-established rules and guidelines • Keep records of sales, revenue, invoices etc. and update company’s sales tools • Build long-term relationships with new and existing customers • Increasing the value of current customers while attracting new ones. • Attending conferences, meetings, and industry events