• Writing original long- and short-form content including blog articles, website copy, landing pages, and marketing materials • Translating complex ideas into clear, engaging, and audience-friendly writing • Researching client industries, products, services, and target audiences • Ensuring all content meets the Five Cs standard: Clarity, Consistency, Cohesion, Conviction, and Correctness, with attention to EEAT principles • Applying basic SEO best practices to support search visibility and performance • Revising copy based on feedback from editors, strategists, and clients • Maintaining consistency in brand voice, tone, and messaging across deliverables • Managing assignments and deadlines responsibly in a fast-paced environment • Fact-checking content to ensure accuracy and credibility**

• Research, create and revise high-quality content according to specified deadlines. • Work with Project Managers and Content Marketing Strategists to meet our clients’ expectations and goals. • Adhere to highly specific client checklists for style, structure and organization. • Follow specific processes for formatting, SEO optimization, sourcing and content submission. • Virtually attend project, client and team meetings. • Track weekly writing and editing production work using our in-house project management system.

• Help set new standards in direct response copywriting • Serve as a writer for foundational campaigns, product launches, and major evergreen funnels. • Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s. • Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams. • Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data. • Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity. • Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint. • Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met. • Track all project statuses and proactively hold team members accountable for deliverables and expectations. • Create an environment of continuous feedback and access to up-to-date reporting. • Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency. • Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards. • Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice. • Lead effective, results-focused creative calls that drive action and clarity. • Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests. • Ensure brand voice and conversion benchmarks are maintained across all creative outputs.

• Craft copy for CRM campaigns, including engaging content for push notifications, SMS, and email campaigns to enhance customer communication. • Develop content for new product features in collaboration with the product team, ensuring clear and compelling messaging. • Create funnel content, including service descriptions, to guide potential customers through the sales journey. • Write advertising briefs and collaborate with designers to produce high-impact ads across various platforms. • Work closely with Business Development, Marketing Performance, Quality, and Customer Service teams to support campaign and content needs. • Manage offline marketing materials such as bridge banners, flyers, and promotional items, overseeing the process from concept to execution. • Provide clear and detailed design briefs to ensure visuals align with campaign objectives and brand guidelines. • Stay updated on market trends, applying insights to enhance content effectiveness and engagement.