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dentsu Austria logo
dentsu Austria

Champions of meaningful progress.

Lead Analyst, Measurement & Attribution

AnalystAnalystOtherRemoteSeniorTeam 51-200Since 1900H1B No SponsorCompany SiteLinkedIn

Location

Maryland

Posted

144 days ago

Salary

$78K - $126.5K / year

Seniority

Senior

Bachelor Degree2 yrs expEnglishAWSGCPPythonTableau

Job Description

Lead Analyst, Measurement & Attribution

dentsu Austria

• Manage data collection with clients • Develop reports and processes to manage data quality control • Drive innovation in analytics and achieve client expectations • Implement and develop attribution models • Interpret and visualize model estimates and diagnostics • Drive innovation and continuous improvement

Job Requirements

  • Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, physics (preference for advanced degree)
  • 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
  • Experience working with and measuring TV, digital media, and CRM data
  • Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques
  • Advanced modeling skills with Python and R
  • Cloud environment experience, especially GCP and AWS
  • Experience working with platforms like Databricks a plus
  • Data visualization experience with tools like Tableau or Power BI a plus
  • Experience presenting information in spoken, written or visual form to various audiences

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

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