• Own all aspects of CloudFactory’s website, including structure, content, performance, and user experience. • Manage and execute ongoing web updates, content changes, and design enhancements. • Lead and oversee the website redesign and migration to a new platform, coordinating with internal stakeholders and external vendors as needed. • Ensure site reliability, performance, accessibility, and scalability. • Own SEO strategy and execution, including technical SEO, on-page optimization, content optimization, and performance monitoring. • Manage web analytics and measurement, tracking key metrics such as traffic, engagement, conversion rates, and funnel performance. • Build and maintain dashboards and reporting to monitor web performance and inform optimization decisions. • Continuously test, learn, and optimize site structure, content, and experiences to improve outcomes. • Design and build web pages and landing pages using modern tools and frameworks. • Leverage Figma for design workflows and collaboration, and Framer for rapid prototyping and production-ready web experiences. • Partner with product marketing and digital marketing teams to translate messaging and campaigns into effective web experiences. • Ensure visual consistency, brand alignment, and high-quality execution across the site. • Leverage AI tools and workflows to rapidly create, personalize, and optimize web pages and landing pages. • Use AI to accelerate experimentation, content variation, SEO optimization, and conversion rate improvements. • Continuously explore and apply new AI-driven approaches to improve speed, relevance, and performance. • Own execution of CloudFactory’s social media presence across key platforms (e.g., LinkedIn, X). • Manage posting cadence, content execution, and performance tracking. • Partner with marketing and leadership teams to amplify key campaigns, announcements, and thought leadership.

Role Description CloudFactory is seeking a hands-on Product Marketing Manager to drive product positioning, messaging, and day-to-day product marketing execution for our AI enablement platform. This role works closely with product, marketing, sales, and industry experts to translate complex AI capabilities into clear, compelling value for buyers, analysts, and partners. Reporting to the CMO, this individual will be deeply involved in creating market-facing assets, enabling revenue teams, and actively shaping how CloudFactory’s products are understood in the market. The Product Marketing Manager is responsible for defining and executing CloudFactory’s product marketing strategy. This role ensures our products are clearly positioned, compellingly messaged, and effectively launched to the market. You will lead the development of market-facing assets, competitive intelligence, analyst engagement, and product-led thought leadership, while partnering closely with Product Management and Sales to drive adoption and growth. Key Responsibilities - Own the development and execution of product marketing initiatives across the product lifecycle. - Define and continuously refine product positioning, messaging, and value propositions for target buyers and industries. - Develop and manage market-facing product assets, including: - Product website pages - Solution briefs and product sheets - Product videos and demos - Steward product-related thought leadership by collaborating with subject matter experts across product management, product development, and industry teams. - Lead competitive and market intelligence efforts, including the creation and maintenance of competitive battlecards and win/loss insights. - Launch and support CloudFactory’s analyst relations program, including messaging alignment, briefings, and ongoing engagement. - Identify, evaluate, and activate relevant industry associations, ecosystems, and communities to drive brand awareness and demand. - Partner closely with Product Management to translate roadmap priorities into effective sales enablement, launches, and customer-facing narratives. - Enable Sales with the tools, messaging, and insights needed to effectively sell CloudFactory’s products and solutions. Qualifications - Strong understanding of the AI enablement, data, or application development market. - Proven, results-oriented experience in product marketing, content development, and top-of-funnel initiatives. - Deep understanding of buyer journeys and customer lifecycle-driven marketing campaigns. - Excellent interpersonal and stakeholder management skills, with the ability to influence across functions. - Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Requirements - 5–10+ years of experience in product marketing. - Experience in AI, data, and/or application development–related markets. Education - Bachelor’s degree in Marketing, Computer Science, or a related field. Benefits - Competitive Salary and Incentive-based compensation aligned with performance. - Comprehensive Benefits Package: Health, dental, vision, and retirement plans. - Exposure to Cutting-Edge AI Projects: Work on advanced AI initiatives with industry-leading clients. - Collaborative Work Environment: A supportive team atmosphere focused on innovation and success. - Professional Development: Access to continuous learning and growth opportunities. - Leadership Visibility: Regular exposure to and interaction with the company’s senior leadership.

• Managing a team of 8+ individuals at various levels ranging from manager to a Senior Director • Leading and scaling a primarily remote, agile workforce comprised of both in-house team members and contractor/partner resources • Directly managing select strategic accounts and executive-level client relationships to remain current on applicable technology, tactics and industry trends • Leading the recruitment, retention, and professional development of the Email & Lifecycle Marketing team, while continuously refining the training process and materials for new hires • Providing growth mapping, goal setting, and conducting annual performance reviews • Coaching direct reports on foundational leadership skills, including communication, expectation setting, rapport building, and conflict resolution • Driving the strategic use of AI and automation to improve team efficiency, quality, and speed, across campaign planning, execution, QA, analysis, and reporting • Driving email and lifecycle marketing opportunities and solutions for clients, including CRM and CDP strategy, segmentation and personalization frameworks, LTV and retention analysis, and measurement of lifecycle performance • Overseeing and facilitating the onboarding of new accounts supported by the Email & Lifecycle team • Interfacing with clients to collect feedback, articulate value, present strategy, and strengthen executive-level relationships • Identifying critical account issues and escalating them appropriately • Accountable for the quality, innovation, and performance of all email and lifecycle marketing strategies and services delivered to clients • Improving operational processes, workflows, QA standards, and technology stacks to drive scalability and margin efficiency • Partnering closely with Data Strategy and Analytics teams to design and implement robust customer and audience data infrastructures that enable advanced segmentation, personalization, and first-party data activation • Setting the strategic direction, frameworks, and standards for sophisticated, multi-channel lifecycle programs (email, SMS, push, in-app, on-site), and ensuring teams are equipped to plan, build, and optimize programs with measurable business impact • Overseeing the development, launch, and scaling of loyalty, rewards, and referral programs, ensuring teams have the expertise, tools, and guidance to drive retention, frequency, and lifetime value • Partnering with Sales to lead audits, develop compelling lifecycle and CRM/CDP pitch narratives, and actively contribute to winning new business and account expansion • Owning and leading new business pitching for CRM, CDP, and lifecycle marketing engagements, with a demonstrated ability to close and expand accounts • Reporting to SVP and other senior leadership on key performance pillars, including growth, retention, new business, and partnerships • Partnering with internal stakeholders to share learnings and provide thought leadership on lifecycle marketing trends and best practices • Leading lifecycle-related discussions and participating in internal or external speaking opportunities

• Create substantial recurring Evotherm & Evoflex business throughout your market. • Develop, execute, and manage strategy for warm-mix, liquid anti-strip & rejuvenator adoption. • Identify key markets, ideal partners, appropriate product positioning and growth opportunities. • Apply the sales cycle successfully across a complex environment by creating superior value for all decision makers and influencers. • Take complete ownership for creating and sustaining the momentum crucially needed to drive the change towards warm-mix asphalt. • Strategically manage existing business and new business opportunities to meet corporate revenue and margin growth goals. • Excite and motivate road owners (various agency and multi-level DOT personnel) through superior communication skills in presenting and positioning Evotherm value. • Anticipate and effectively manage questions, concerns and objections related to WMA. • Lead the supporting efforts of lobbyists, public relations, government, regulatory, and research institutions to drive change faster. • Achieve specification adoption across the territory and establish Evotherm as the preferred paving technology. • Master all aspects (properties, design, testing, construction, performance) of Evotherm’s performance compared to hot-mix asphalt paving across commonly employed mix types (Superpave, SMA, dense & open graded). • Create relationships built on trust with all key partners through frequent face-to-face interactions (various agencies, liquid asphalt suppliers, contractors, road owners). • Direct and coordinate the support resources needed to successfully organize and execute demonstrations and paving projects. • Become the communication nucleus for key customers, partners and the Charleston support team. • Provide hands-on support during construction when needed. • Perform under pressure to troubleshoot & solve problems that may occur during mix construction and lay down. • Manage the installation and integration of Evotherm pumps and tanks at customer facilities. • This is a remote position within the defined territory.