• Onboard and support clients using our Direct Marketing Services (DMS). • Serve as a strategic expert in lifecycle marketing, email marketing, and direct response. • Elevate the sophistication of campaign planning and testing methodologies. • Guide performance analysis and introduce best practices and optimization frameworks. • Ensure clients maximize their ROI and that team metrics remain strong and consistent. • Lead the strategy, development, and optimization of multi-channel campaigns (email, SMS, direct mail). • Partner with internal creative, technical and client teams to guide messaging, targeting, and design overall campaign structures. • Define and maintain campaign standards—including deliverability, compliance, and design guidelines. • Track and analyze campaign performance metrics and provide timely reporting and insights to leadership. • Identify opportunities to enhance campaign effectiveness and the client experience. • Review and refine campaign content through editing, proofreading, and occasional copywriting.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As Manager of Walk to End Alzheimer’s, you join an exclusive team of leaders responsible for the implementation of Walk to End Alzheimer’s®, the world’s largest fundraiser for Alzheimer’s care, support, and research. Walk to End Alzheimer’s® ranks as the second-largest peer-to-peer fundraising event in the United States and continues to set the pace as one of the fastest growing walk events in the country. - Utilize proven networking and relationship building skills to cultivate key community connections. - Drive success and achieve revenue goals by strategically identifying and engaging community and corporate leaders. - Build and empower sustainable volunteer committees. - Generate excitement and enthusiasm in the community for Walk to End Alzheimer’s. - Coach and inspire volunteers to implement and build on proven strategies and best practices that result in event growth year over year. Qualifications - Bachelor’s degree or equivalent experience. - 3-5 years of proven experience in recruiting and mobilizing volunteers to achieve goals OR 3-5 years successful experience of meeting sales targets. Requirements - Proven success at building sustainable corporate and community relationships that contribute to achieving event revenue goals, greater community participation, and heightened brand awareness. - Successfully recruited, managed, and coached volunteers to effectively implement best and proven practices to achieve fundraising goals OR effectively assimilate custom training on peer-to-peer fundraising. - Managed or capable of managing multiple volunteer-led mass-market events simultaneously that have resulted in revenue growth year over year. - Known as a convener with a positive, healthy, and inclusive team environment that has resulted in long-term community relationships. - Achieved or surpassed designated revenue and participant goals through team and individual fundraising, corporate solicitation, and community partnerships. - Demonstrated success at prospecting, cultivating, and stewarding event teams, sponsors, and participants. - Excellent communication and organization skills, comfortable with managing event budgets, training volunteers, and using data to affect positive outcomes. - Ability and willingness to travel up to 60% within the assigned territory by car. - Must have a valid driver’s license, access to a reliable vehicle, good driving record, and proof of automobile insurance. - Ability and willingness to work some evenings and weekends as required for committee meetings, Walk, and wraparound events. - Ability to bend, stoop, lift, and transport up to 25 lbs. of materials. - Strong computer skills, proficient with Microsoft Office products and social media; experience with, or ability to rapidly learn Luminate/Convio software. Benefits - Comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long-term care insurance, tuition reimbursement, and generous Paid Time Off. - 12 annual holidays and Paid Family Leave. - Annual Cultural & Heritage Day and Volunteer Day of your choosing. - Eligible for a gold standard 401(k) retirement plan. - Full-time employees (37.5 hours/week) will enjoy additional benefits such as an annual School Visitation Day and an Elder Care Facility Day of their choosing.

• Develop and execute integrated partner marketing campaigns • Manage co-marketing initiatives with distributors, resellers, and strategic partners • Support partner enablement with marketing assets and campaign toolkits • Coordinate webinars, events, digital campaigns, and content syndication activities • Drive lead generation programs across partner channels • Define and optimize MQL and SQL qualification criteria • Manage lead nurturing and marketing automation workflows • Ensure smooth lead routing and handoff processes between Marketing, Sales, and Partners • Monitor pipeline contribution and campaign ROI • Maintain and optimize marketing automation workflows in HubSpot • Support CRM data quality, segmentation, and reporting structures • Collaborate with Marketing Operations on lead scoring and lifecycle management • Ensure accurate campaign attribution and funnel reporting • Track campaign performance and conversion metrics • Analyze MQL → SQL → Opportunity funnel performance • Prepare dashboards and executive reports • Identify optimization opportunities to improve partner engagement and pipeline generation

• Strategise, launch, and optimise **Meta lead generation campaigns** with a focus on cost-effective scaling. • Interpret campaign metrics beyond surface-level KPIs—understanding which metrics truly “move the needle.” • Analyse **video ad performance** using data insights to identify what’s working, what’s not, and why. • Plan and execute **split tests across funnels**, prioritising tests that drive the biggest performance impact. • Collaborate with creative and copy teams to develop compelling ad messaging and visual concepts. • Write and refine ad copy that converts—balancing creativity with analytical precision. • Report on campaign performance and provide actionable recommendations backed by data.