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Socure logo
Socure

The leading provider of digital identity verification and fraud solutions. Salesinfo@socure.com

Partner Marketing Lead

MarketingMarketingOtherRemoteSeniorTeam 501-1,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

139 days ago

Salary

$150K - $190K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Partner Marketing Lead

Socure

• Develop and execute joint marketing plans with key partners to drive brand awareness, lead generation, and revenue growth. • Collaborate with partners and internal teams (Sales, Product, Content, Digital, Events) to design and launch co-branded campaigns, events, and content initiatives. • Manage the creation of partner marketing assets, including solution briefs, case studies, webinars, and digital content. • Oversee partner enablement programs, including training materials, toolkits, and communications to empower partners in their go-to-market efforts. • Track, analyze, and report on the performance of partner marketing initiatives, using data-driven insights to optimize strategies and demonstrate ROI. • Build and maintain strong relationships with partner marketing contacts, serving as the primary point of contact for joint marketing activities. • Coordinate partner marketing budgets, manage MDF (Market Development Funds), and ensure effective resource allocation. • Support the planning and execution of partner events, sponsorships, and joint participation in industry conferences. • Advocate for partner and end-customer success, ensuring that joint solutions deliver tangible business value. • Stay current on industry trends, partner ecosystem developments, and best practices in partner marketing.

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 6-8+ years of experience in partner marketing, channel marketing, or a related field—preferably in B2B technology, SaaS, or fintech.
  • Proven track record of developing and executing successful partner marketing programs and campaigns.
  • Strong relationship management and stakeholder influence skills, including experience engaging with partner organizations.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content and present to diverse audiences.
  • Experience managing marketing budgets, MDF, and performance metrics.
  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and digital marketing tools.
  • Strong project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
  • Analytical mindset with the ability to interpret data and optimize marketing strategies.
  • Experience collaborating with cross-functional teams and external partners.
  • Adaptability, creativity, and a proactive approach to problem-solving.

Benefits

  • Offers Equity
  • Offers Bonus
  • Paid time off

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