This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description ServiceLink Auction is seeking a detail-driven, execution-focused Asset Marketing Specialist to support our growing digital and auction marketing efforts. This role works closely with the Marketing Manager to bring campaigns, content, and reporting to life, ensuring ideas move from concept to launch efficiently and accurately. This position offers an ambitious self-starter the opportunity to be an impactful contributor within our organization, driving revenue growth by generating qualified leads. In this role, you will… - Act as a B2C Marketing subject matter expert and participate in the creation of B2C and asset-based marketing plans and go-to-market strategies. - Manage simultaneous projects and campaigns, including monitoring performance, reporting, advising on strategy changes, and updating calendars, schedules, and roadmaps. - Contribute to the creation of general content repositories for initiatives, campaigns, social, blog, and other projects. Qualifications - 3+ years of B2C marketing experience with a strong understanding of basic marketing principles is required. - High School diploma required; A bachelor’s degree in marketing, business, communications, or a relevant field strongly preferred. - Salesforce and Salesforce Marketing Cloud (Exact Target) experience strongly preferred. - Knowledge of various marketing platforms, including Google AdWords/Analytics, social media (Facebook, Instagram, LinkedIn & YouTube), marketing automation, and CRM. - Solid comprehension of B2C lead acquisition, nurturing, and segmentation processes. - Effective interpersonal and communication skills (written and verbal). - Proficient in Microsoft Office programs (Teams, Excel, Word, PowerPoint, Outlook, and SharePoint). Requirements - A highly motivated team player that is open to change and has a growth mindset. - Comfortable with email development, data segmentation, and automation logic. - A self-starter who can multitask, prioritize, and meet deadlines in a multi-faceted, dynamic environment with a strong attention to detail and project management. - Excellent written, organizational, and problem-solving skills, always demonstrating resourcefulness. - Collaborative and communicative with cross-functional teams. Company Description

• Support the development and execution of marketing strategies by helping plan campaigns • Create engaging content, and assist with promotional materials across multiple channels • Work closely with the Director of Marketing, Marketing Project Manager, and design partners • Help bring Trinity’s message to life through advertisements, social media, website content, and more • Contribute to meaningful marketing initiatives

• Developing a deep understanding of Akamai's cloud, inference cloud, and AI strategy, and aligning marketing initiatives with Greater China sales leadership • Building and executing a cloud and AI marketing strategy that acquires new contacts and converts into qualified sales pipeline • Demand generation with emphasis on AI verticals such as AI agents, LLM applications, AI infrastructure, and AI hardware ecosystems • Coordinating cloud and AI marketing strategy and execution across regional and global Akamai marketing teams to optimize funnel performance • Designing and packaging scalable, sales-led demand generation programs including digital campaigns, field initiatives, and account-based marketing (ABM) that can be executed regionally • Planning and executing integrated cloud and AI demand programs across Mainland China, Hong Kong and Taiwan

• Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches • Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy) • Collaborate with product and sales teams to maximize campaign effectiveness • Drive lead and revenue generation through targeted marketing programs • Analyze market trends and recommend growth strategies • Segment and target customers for campaigns • Monitor key metrics and provide actionable insights • Support experiential marketing efforts for virtual and in-person events related to digital platforms • Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns