• Developing a deep understanding of Akamai's cloud, inference cloud, and AI strategy, and aligning marketing initiatives with Greater China sales leadership • Building and executing a cloud and AI marketing strategy that acquires new contacts and converts into qualified sales pipeline • Demand generation with emphasis on AI verticals such as AI agents, LLM applications, AI infrastructure, and AI hardware ecosystems • Coordinating cloud and AI marketing strategy and execution across regional and global Akamai marketing teams to optimize funnel performance • Designing and packaging scalable, sales-led demand generation programs including digital campaigns, field initiatives, and account-based marketing (ABM) that can be executed regionally • Planning and executing integrated cloud and AI demand programs across Mainland China, Hong Kong and Taiwan

• Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches • Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy) • Collaborate with product and sales teams to maximize campaign effectiveness • Drive lead and revenue generation through targeted marketing programs • Analyze market trends and recommend growth strategies • Segment and target customers for campaigns • Monitor key metrics and provide actionable insights • Support experiential marketing efforts for virtual and in-person events related to digital platforms • Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns

• Content Implementation & execution: Taking briefs from the Growth/Demand Gen Managers to craft copy, coordinate design produce polished marketing assets. • Assist on implementing content into Cytora’s monthly Making Risk Flow Digest on LinkedIn and marketing newsletter. • Scaling content efforts by repurposing existing and created content into additional formats and assets. • CMS, Website & channel execution: Be responsible for content assets on Cytora’s website (Webflow), and channels including optimisation and performance • Promoting and nurturing Cytora’s Making Risk Flow Community, the industry’s first community of risk digitization professionals in the insurance sector • Keeping up to date with industry movements and trends, and Cytora messaging to help drive content strategy with new initiatives, topic ideas, content formats, and channel opportunities. • Helping with the planning and execution of a range of events, including industry conferences/trade shows, exciting high-end prospect events, speaking opportunities, sponsorships, roundtables, executive dinners, partner/community events. • Develop and execute marketing outreach campaigns to secure podcast and event guests. • Developing a deep understanding of the industry, customer personas, the buyer’s cycle, and relationship dynamics between Cytora and customers/prospects. • Support the drafting and publishing of regular LinkedIn content on a weekly basis • Coordinating and collaborating with creative/PR agencies ensuring the highest quality standard and brand alignment • Internal Communications: Sharing marketing wins and new assets with the sales and product teams to ensure alignment. • Executing Cytora’s awards presence, from entry submissions to attendance logistics to post-awards promotion

• Develop and implement innovative lifecycle strategies that support our strategic pillars and align with business target goals • Identify and scope new opportunities in segmentation, content, creative and beyond, to support the home-buying lifecycle • Develop and maintain audience segmentation frameworks and messaging strategies tailored to each buyer journey stage, leveraging data and insights to align message, timing, and channel • Build (some light coding required) and deploy responsive email campaigns and automations using SendGrid, ensuring cross-device and cross-browser compatibility • Work closely with the design team in Figma to develop visually compelling assets that align with brand guidelines • Track and analyze campaign performance data; understand baseline, benchmarks and KPIs • Run a regular cadence of tests; recommend strategic improvements • Prep for and participate in cross-functional discussions with actionable insights • Proactively QA, test, and troubleshoot technical issues related to campaign setup, segmentation, rendering, and deliverability • Manage UAT process with internal stakeholders and partner development teams, ensuring successful delivery and documentation updates • Ensure all emails comply with all relevant regulations while optimizing deliverability and minimizing bounce rates • Document relevant processes, ensuring consistency and quality execution