• Developing a deep understanding of Akamai's cloud, inference cloud, and AI strategy, and aligning marketing initiatives with Greater China sales leadership • Building and executing a cloud and AI marketing strategy that acquires new contacts and converts into qualified sales pipeline • Demand generation with emphasis on AI verticals such as AI agents, LLM applications, AI infrastructure, and AI hardware ecosystems • Coordinating cloud and AI marketing strategy and execution across regional and global Akamai marketing teams to optimize funnel performance • Designing and packaging scalable, sales-led demand generation programs including digital campaigns, field initiatives, and account-based marketing (ABM) that can be executed regionally • Planning and executing integrated cloud and AI demand programs across Mainland China, Hong Kong and Taiwan

• Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches • Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy) • Collaborate with product and sales teams to maximize campaign effectiveness • Drive lead and revenue generation through targeted marketing programs • Analyze market trends and recommend growth strategies • Segment and target customers for campaigns • Monitor key metrics and provide actionable insights • Support experiential marketing efforts for virtual and in-person events related to digital platforms • Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns

• Content Implementation & execution: Taking briefs from the Growth/Demand Gen Managers to craft copy, coordinate design produce polished marketing assets. • Assist on implementing content into Cytora’s monthly Making Risk Flow Digest on LinkedIn and marketing newsletter. • Scaling content efforts by repurposing existing and created content into additional formats and assets. • CMS, Website & channel execution: Be responsible for content assets on Cytora’s website (Webflow), and channels including optimisation and performance • Promoting and nurturing Cytora’s Making Risk Flow Community, the industry’s first community of risk digitization professionals in the insurance sector • Keeping up to date with industry movements and trends, and Cytora messaging to help drive content strategy with new initiatives, topic ideas, content formats, and channel opportunities. • Helping with the planning and execution of a range of events, including industry conferences/trade shows, exciting high-end prospect events, speaking opportunities, sponsorships, roundtables, executive dinners, partner/community events. • Develop and execute marketing outreach campaigns to secure podcast and event guests. • Developing a deep understanding of the industry, customer personas, the buyer’s cycle, and relationship dynamics between Cytora and customers/prospects. • Support the drafting and publishing of regular LinkedIn content on a weekly basis • Coordinating and collaborating with creative/PR agencies ensuring the highest quality standard and brand alignment • Internal Communications: Sharing marketing wins and new assets with the sales and product teams to ensure alignment. • Executing Cytora’s awards presence, from entry submissions to attendance logistics to post-awards promotion

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are currently seeking an action-oriented Marketing Coordinator to play a vital role in supporting our marketing team with the development and execution of strategic marketing campaigns. You will wear many hats, from assisting with content creation and social media management to managing event logistics and tracking campaign performance. Candidates will have strong project management skills and experience with marketing automation tools. - Manage event planning and execution (trade shows, webinars, etc.) - Assist with development and execution of lead generation campaigns across various channels (online, events, email, social) in coordination with sales, delivery and marketing - Coordinate with PR agency and internal Bridgenext team to schedule interviews, monitor coverage and publish news updates to website - Conduct market research, analyze trends, and identify target audiences - Manage and maintain marketing calendars and deadlines - Coordinate the production of marketing materials across channels working with the content and design teams - Support social media marketing, including content creation, scheduling, and management - Provide administrative support to the marketing team Qualifications - Bachelor's degree in Marketing, Communications, or a related field - 2-4 years of experience in a marketing or communications role - Impeccable attention to detail - Strong project management skills - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) - Good understanding of database concepts and segmentation - Experience with social media marketing (e.g., LinkedIn, Instagram, etc.) - Ability to work independently and as part of a team - Ability to communicate with individuals at all levels in the company in an articulate, professional manner - Proactive, inquisitive, energetic personality paired with the drive to deliver quantifiable results Requirements - Experience with sales and marketing automation tools (e.g., Salesforce, Hubspot) Professional Skills - Solid written, verbal, and presentation communication skills - Strong team and individual player - Maintains composure during all types of situations and is collaborative by nature - High standards of professionalism, consistently producing high quality results - Self-sufficient, independent requiring very little supervision or intervention - Demonstrate flexibility and openness to bring creative solutions to address issues Workplace Remote in the United States Company Description Bridgenext is a digital consulting services leader that helps clients innovate with intention and realize their digital aspirations by creating digital products, experiences, and solutions around what real people need.