Vasion is seeking a Director, Partner Marketing who embodies our core values and is eager to join our dynamic team. We are dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah. Role Overview We are looking for a Director of Partner Marketing who will be a key leader in our growth marketing organization, responsible for developing and executing comprehensive strategies to drive collaborative marketing initiatives with our global channel partners and technology alliances across AMER, EMEA, and APAC regions. You will play a pivotal role in building and scaling our partner marketing function globally, establishing strong partner relationships across regions, driving joint marketing campaigns, and ultimately contributing to significant revenue growth and market expansion worldwide. Responsibilities - Set the strategic vision and roadmap for global partner marketing, aligning partner strategies across AMER, EMEA, and APAC with company objectives and regional go-to-market priorities - Lead, develop, and scale the global partner marketing team to drive execution of strategies through our partners worldwide - Build and mentor a high-performing global organization of leaders and individual contributors, fostering a culture of excellence and continuous improvement across all regions - Direct the development of channel and alliance sales enablement materials for global markets, including playbooks, datasheets, presentations, webinars, and videos in multiple languages; oversee both new content creation and "partnerization" of existing materials - Serve as a strategic partner with Partner Program Enablement to drive launch plans, positioning and partner-specific content for global deployment Lead the strategy, planning, and execution of integrated joint marketing campaigns and activities with partners across all regions to drive brand awareness, demand generation, pipeline acceleration, and revenue growth - Own and optimize global partner marketing development funds (MDF) strategy, allocation, planning, and ROI measurement across regions - Build and maintain executive-level relationships with partners' marketing and business leaders globally to develop strategic marketing plans that align with mutual goals and objectives - Establish global KPIs and success metrics for partner marketing initiatives; regularly analyze performance across regions, generate insights, and report on program effectiveness to executive leadership - Collaborate cross-functionally with regional and global Product Marketing, Demand Generation, Sales, Revenue Operations, Enablement and other teams to ensure alignment, consistency, and synergy across all partner marketing efforts - Develop and execute annual and quarterly global partner marketing calendars that connect regional partner strategies and company themes into a clear, measurable, and executable plan - Define, design, and continuously enhance the Partner Relationship Management (PRM) portal strategy globally to enable partners with seamless access to sales and marketing collateral across regions - Manage global partner marketing budget and resource allocation across expansion, engagement, and enablement campaigns in all regions - Drive continuous innovation in partner marketing tactics, programs, and technologies globally to maintain competitive advantage in all markets

• Lead a team of data analysts, covering topics across the customer acquisition funnel • Deliver clear, data-driven insights and recommendations to senior leadership • Own and evolve attribution frameworks across digital and offline channels • Develop incrementality and impact measurement strategies across channels • Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking • Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality • Build and maintain acquisition forecasting models to support budget allocation and scenario planning • Define and measure new customer quality metrics

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves shaping multi-channel marketing campaigns that drive brand awareness and influence the sales pipeline. - Plan and execute coordinated, multi-channel campaigns ensuring effective alignment across the buyer journey. - Develop compelling campaign messaging and content that drives performance. - Manage budgets and campaign pacing across various channels. - Optimize campaigns by analyzing performance metrics and iterating to improve results. - Collaborate cross-functionally with different teams to ensure smooth execution of campaigns. - Conduct A/B testing to identify high-performing content and messaging. Qualifications - 3-5 years of experience in demand generation campaign management. - Proven experience executing integrated multi-channel marketing campaigns. - Hands-on experience with email marketing, paid media, webinars, and landing pages. - Strong abilities in content development and strategic messaging. - Ability to leverage data to optimize campaigns and improve overall performance. - Familiarity with marketing automation tools like HubSpot and CRM platforms like Salesforce. Benefits - Competitive salary with market-rate adjustments. - Stock options with a 4-year vesting schedule. - Health benefits including medical, dental, and vision insurance. - Unlimited paid time off and flexible work schedule. - Remote-friendly work environment with a monthly work from home stipend. - Parental leave and life insurance coverage. - Opportunities for professional growth and internal mobility. - A diverse and inclusive workplace culture.

At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day. • Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas. • Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas. • Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints. • Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities. • Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages. • Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness. • Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets. • Ensure content reflects: - Industry-specific risks, regulations, and operating realities - Buyer persona pain points (e.g., procurement, safety, compliance, operations) - Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence - Incorporate market trends, customer insights, and competitive context into content planning. • Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities. • Partner with sales and customer teams to maximize event impact before, during, and after execution. • Assist in executing account-based marketing programs for priority accounts and industry segments. • Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration. • Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback. • Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities. • Use insights to continuously refine industry marketing execution.