• Lead a team of data analysts, covering topics across the customer acquisition funnel • Deliver clear, data-driven insights and recommendations to senior leadership • Own and evolve attribution frameworks across digital and offline channels • Develop incrementality and impact measurement strategies across channels • Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking • Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality • Build and maintain acquisition forecasting models to support budget allocation and scenario planning • Define and measure new customer quality metrics

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves shaping multi-channel marketing campaigns that drive brand awareness and influence the sales pipeline. - Plan and execute coordinated, multi-channel campaigns ensuring effective alignment across the buyer journey. - Develop compelling campaign messaging and content that drives performance. - Manage budgets and campaign pacing across various channels. - Optimize campaigns by analyzing performance metrics and iterating to improve results. - Collaborate cross-functionally with different teams to ensure smooth execution of campaigns. - Conduct A/B testing to identify high-performing content and messaging. Qualifications - 3-5 years of experience in demand generation campaign management. - Proven experience executing integrated multi-channel marketing campaigns. - Hands-on experience with email marketing, paid media, webinars, and landing pages. - Strong abilities in content development and strategic messaging. - Ability to leverage data to optimize campaigns and improve overall performance. - Familiarity with marketing automation tools like HubSpot and CRM platforms like Salesforce. Benefits - Competitive salary with market-rate adjustments. - Stock options with a 4-year vesting schedule. - Health benefits including medical, dental, and vision insurance. - Unlimited paid time off and flexible work schedule. - Remote-friendly work environment with a monthly work from home stipend. - Parental leave and life insurance coverage. - Opportunities for professional growth and internal mobility. - A diverse and inclusive workplace culture.

At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day. • Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas. • Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas. • Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints. • Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities. • Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages. • Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness. • Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets. • Ensure content reflects: - Industry-specific risks, regulations, and operating realities - Buyer persona pain points (e.g., procurement, safety, compliance, operations) - Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence - Incorporate market trends, customer insights, and competitive context into content planning. • Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities. • Partner with sales and customer teams to maximize event impact before, during, and after execution. • Assist in executing account-based marketing programs for priority accounts and industry segments. • Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration. • Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback. • Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities. • Use insights to continuously refine industry marketing execution.

Highly Skilled Marketing Coordinators Needed $30–$40/hour starting rate · Minimum 3 years experience required For marketers who want ownership, impact, and the runway to grow into a marketing leader. Important note: This is not an ordinary job! We’re not a recruitment agency. We’re marketing consultants who help fast-growing businesses build their in-house marketing teams. By joining our exclusive hiring network, you’ll get first access to part-time and full-time marketing opportunities across eComm, B2B, B2C, brick-and-mortar, and SaaS companies. As roles open, you’ll be matched with founders who value strong marketers who can take ownership of execution and day-to-day marketing momentum. As a Marketing Coordinator for our clients, you’ll be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels. You’ll establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while you take charge of tactical implementation and execution. You’ll also have access to the Lean Marketing Accelerator to get support, further training, coaching, and strategic direction. The ability to organize, plan, and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom but also a lot of responsibility. The Six Non-Negotiables We Look For - Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web, and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work. - Being tech-savvy. You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc. - Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants. - Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion. We need someone that can create & manage project timelines to ensure that campaigns and initiatives are completed on time. - Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude. - Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important. Skills We’re Looking For - Copywriting: Writing and editing marketing copy for various channels such as email, website, and social media. - Email Marketing: Developing and executing email marketing campaigns and managing a CRM management. This includes writing, scheduling, and managing emails, automations, and workflows, as well as building out email marketing campaigns, sequences, and newsletters. - Design & Content Creation: Designing lead magnets, resources, content, brochures, social media posts, and landing pages. - Content Calendar Management: Developing a content plan, then creating, scheduling, and analyzing content. Ability to build high-value content assets and repurpose them across media channels. - Metrics Tracking: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement. - Creating and managing project timelines to ensure that campaigns and initiatives are completed on time. - Website management and/or design, including updating content, ensuring website functionality, and improving website performance. - Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value. - Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences. - Social Media Management: Creating, scheduling, and monitoring engaging social media content that forms part of the bigger marketing strategy, as well as engaging with audiences online. Other Skills That Are a Plus: - Coordinating and executing events, such as trade shows, conferences, and product launches. - Video production: Coordinating and managing video content and production pipeline, managing videographers, and scheduling video content. Basic video editing skills are a plus! - Cold Outreach: Cold email outreach and account-based marketing implementation across multiple channels. Perks of the Job - Full access to the Lean Marketing Courses, Accelerator, and proven frameworks, including templates, SOPs, and an assigned coach to help you fast-track results - Remote-first opportunities: Most clients hire remotely, with a few offering in-person options depending on location - High-impact work directly with founders and leadership teams - A clear path to leadership roles as companies scale - $25-$40/hour starting rate, based on experience