• The Senior Director, Marketing Strategy, leads strategic pursuits and produces high-quality marketing proposals, presentations, client-facing RFPs, and other sales enablement materials to aid in the growth of Her Campus Media’s brand and partnerships. • Proposal Development & Storytelling Ideation Oversee the development of custom marketing proposals from initial ideation through final delivery. • Translate client needs and RFP requirements into clear strategic frameworks, campaign strategies, and creative thought starters. • Guide internal brainstorms and ensure final proposals balance creativity with strategic and operational feasibility. • Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials, ensuring services and products are communicated with clear delivery and can be translated and adapted for execution across various industries, including clients within the beauty, fashion, CPG, tech, finance, and food/beverage sectors. • Sales Enablement & Go-to-Market Strategy Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral to ensure consistency and efficiency with the Her Campus Media brand. • Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits to enable the sales & brand partnerships team with best-in-class abilities to market our services and products. • Cross-Functional Collaboration Partner closely with internal stakeholders, including Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation, to ensure alignment throughout the proposal process. • Assist Sales Planning with pre-sale budgeting for costs associated with custom programs being pitched. • Facilitate a smooth handoff between the Strategy and Activation teams to ensure the integrity of ideas is maintained through execution. • Maintain internal tracking and organizational systems as they relate to proposals and pre-sale KPIs. • Insights & Team Development Stay informed on industry, audience, and cultural trends that impact marketing strategy and Gen Z and Gen Alpha engagement. • Translate market and audience insights into actionable guidance for sales narratives and proposal development.

• work to extend brand strategy and activation platforms to grocery retailers • create retail marketing programs by understanding industry insights and translating those to actionable events • develop strong relationships with key brand contacts as well as the sales team • evaluate Shopper Marketing programs upon program completion • manage agency partners to ensure delivery on requirements outlined in briefs

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is central to optimizing and scaling enterprise quoting processes for medical informatics solutions, directly impacting sales efficiency, compliance, and customer satisfaction. You will manage guided selling workflows, support CPQ platform strategy, and collaborate closely with cross-functional teams, including sales, marketing, product, finance, legal, and order management. The position requires a balance of technical understanding, process improvement, and stakeholder engagement, ensuring that complex software, hardware, and service bundles are quoted accurately and efficiently. - Develop and maintain scalable, user-friendly quoting workflows for enterprise medical informatics solutions across North America and global markets. - Support the lifecycle of the CPQ platform, contributing to strategy, system requirements, and process optimization. - Implement Guided Selling strategies to streamline complex quotes for software, hardware, and professional services. - Collaborate with cross-functional teams—Marketing, Sales, Order Management, Finance, Legal, Quality Assurance, and Product—to gather requirements, validate designs, and ensure compliance with regulatory standards. - Manage product backlogs, prioritize features based on business impact, and support CPQ roadmap planning. - Monitor system performance, facilitate user testing, document processes, and recommend improvements. - Support sales enablement, training initiatives, and integration with critical systems such as Salesforce and ERP platforms. - Maintain alignment with corporate strategy, mission, and vision while promoting a culture of collaboration and continuous improvement. Qualifications - Bachelor’s or Master’s degree preferred; 5–7 years of experience in Healthcare or Enterprise Imaging Informatics or related fields. - 5–7 years of experience with Oracle CPQ or competitive CPQ platforms; familiarity with guided selling or quoting workflows is a plus. - Strong understanding of CPQ and sales guided selling principles, with willingness to develop advanced skills. - Proven experience collaborating cross-functionally to gather requirements, map processes, and translate business needs into system configurations. - Excellent communication, teamwork, and stakeholder management skills. - Ability to manage multiple projects efficiently in a dynamic, agile environment. - Proficiency in Microsoft Office; familiarity with Salesforce and sales enablement tools preferred. - Strong problem-solving skills, proactive mindset, and ability to follow through on action plans. - Willingness to travel up to 25% as needed. Benefits - Competitive salary and target bonus opportunities. - Comprehensive medical, dental, and vision insurance. - 401(k) retirement plan. - Flexible work environment with remote work options. - Paid time off and holidays. - Professional development opportunities and training support. - Exposure to cutting-edge healthcare enterprise technology and strategic market initiatives.

• Contribute to sales development and the launch of new B2B services • Coordinate activities such as managing the LinkedIn page, creating email campaigns, and producing sales support materials (flyers, brochures) • Measure the effectiveness of implemented actions • Organize Eurofins' participation in trade shows (booth, presentations, communications before/during/after the event) • Support targeted market studies and prospective surveys, monitor competitors, and help identify qualified prospects.