• Contribute to sales development and the launch of new B2B services • Coordinate activities such as managing the LinkedIn page, creating email campaigns, and producing sales support materials (flyers, brochures) • Measure the effectiveness of implemented actions • Organize Eurofins' participation in trade shows (booth, presentations, communications before/during/after the event) • Support targeted market studies and prospective surveys, monitor competitors, and help identify qualified prospects.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This is a senior, high-impact role for an accomplished marketing leader who can shape and scale a full-funnel marketing function in a fast-growing enterprise AI/SaaS environment. You will own demand generation, field marketing, and content/brand strategy to drive qualified pipeline, revenue growth, and enterprise adoption. The role combines strategic vision with hands-on execution, including building and leading a high-performing team, optimizing marketing technology, and aligning closely with Sales to maximize impact. You will manage both internal teams and external partners, setting the standard for excellence in marketing operations and storytelling. This position is ideal for a metrics-driven, entrepreneurial marketer who thrives in early-stage, high-visibility environments and is passionate about connecting technical solutions to business outcomes. - Lead marketing strategy and execution across demand generation, field marketing, and content/brand to drive pipeline and revenue growth - Build and manage a modern, always-on marketing engine leveraging AI, automation, and data-driven insights - Develop and optimize the marketing tech stack and reporting infrastructure to enable measurement, forecasting, and performance tracking - Align marketing and sales teams through pipeline math, dashboards, business reviews, and accountability processes - Build, mentor, and develop a high-performing marketing team, fostering talent and setting high organizational standards - Manage external partners across PR, creative, and digital initiatives to ensure efficiency and quality - Continuously innovate marketing programs and experiments to improve engagement, adoption, and conversion Qualifications - 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, including at least 5+ years building and leading marketing teams at high-growth companies - Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand strategy - Proven ability to market complex technical solutions to Fortune 500/1000 buyers and connect storytelling to revenue outcomes - Deep understanding of B2B buyer journeys, marketing automation, and CRM platforms (e.g., HubSpot) - Metrics-driven with experience hitting pipeline and revenue targets, budgeting, and forecasting - Experience managing and consolidating external partners across PR, creative, and digital channels - Excellent communication, team-building, and leadership skills, thriving in high-visibility, early-stage environments - Entrepreneurial mindset, comfortable executing both strategy and hands-on marketing initiatives - Remote work capability with occasional travel as required Benefits - Competitive base salary with variable performance-based compensation; annual on-target earnings of $300K - Equity ownership to participate in company growth - Comprehensive health, dental, and vision coverage - Flexible work environment, with remote-first options and necessary tools to succeed - Opportunities for professional development and career growth in a high-impact leadership role - Collaborative, high-visibility, and fast-paced work environment with a culture of experimentation and innovation

Director, Marketing Location: Flexible (Remote-Friendly) Job Type: Full-Time Reports To: Head of Marketing About Mutual Mutual Group is a mission-driven financial services firm that empowers independent financial advisors with consulting, operations, technology, and compliance solutions. With more than 40 years of experience and over $13B in assets under administration, we serve 1,600+ financial professionals nationwide. Our values—Personal, Authentic, Collaborative, and Knowledgeable—shape how we work with each other and with our clients. Overview of the Role We’re seeking a hands-on Director to lead demand generation and marketing operations while managing a high-impact team. You will build, optimize, and scale our digital lead engine, owning our CRM and its integration with our workflows to create a clean path from first touch to sales engagement. This role blends leadership and execution: set strategy and standards, coach the Marketing team, and partner closely with Sales and Technology. Success looks like consistent growth in qualified pipeline, clear visibility into performance, and a well-run marketing process. Responsibilities Strategic Leadership & Team Oversight - Lead Communications and Design; set goals and operating rhythms. - Hire, coach, and develop a high-performing marketing team. - Define campaign standards, editorial governance, and review workflows. Demand Generation & Marketing Operations - Own HubSpot–Zoho integration; ensure reliable, accurate lead flow. - Define marketing- and sales-qualified lead criteria; design scoring and routing. - Launch scalable landing pages, forms, tracking, and processes. Content Strategy & Production - Build content strategy and quarterly editorial calendar. - Produce lead magnets, blogs, articles, press releases, and guides. - Implement distribution, gating, repurposing, and search best practices. Reporting, Analytics & Optimization - Build dashboards for volume, conversion, and cost per lead. - Establish attribution and campaign link tracking standards. - Run test-and-learn plans; present insights and next steps. Cross-Functional Partnership with Systems & Data - Partner with Technology and Data to maintain integrations. - Align fields, statuses, and workflows for clean lead flow. - Monitor performance; resolve issues and coordinate website updates. Sales Enablement & Lifecycle Nurture - Build automated nurture journeys across the buyer lifecycle. - Create alerts, handoffs, and playbooks that improve conversion. - Align content to sales stages; collect feedback to refine. Qualifications Education & Experience - 7+ years in demand generation or marketing operations. - 2+ years leading or mentoring marketing team members. - Deep, hands-on experience with HubSpot Marketing Hub. - Proven record integrating HubSpot with customer platforms (Zoho or Salesforce). - Bachelor’s degree in marketing, business, or related field; or equivalent experience. Knowledge & Skills - Strong customer relationship management foundations; Zoho familiarity. - Content leadership: strategy, calendar, production, and governance. - Skilled in funnel analytics, dashboarding, and optimization. - Practical attribution and link tracking parameter standards. - Process design, documentation, and cross-functional leadership. - Technical troubleshooting and integration problem-solving. - Bonus: Financial services, wealth management, or financial technology experience. - Bonus: HubSpot certifications; experience with Google and LinkedIn ad tracking. Cultural Fit You’ll thrive in this role if you: - Translate complexity into clear systems and simple workflows. - Communicate with warmth, precision, and accountability. - Take ownership, move with urgency, and iterate based on data. - Listen first, collaborate deeply, and elevate those around you. Why Mutual - Collaborative, advisor-centric culture that values authenticity and knowledge-sharing. - Competitive pay, performance-based bonus, comprehensive benefits (medical, 401(k) match, generous PTO, wellness). - Ongoing learning and growth opportunities in a supportive environment. Salary Range $100k - $130k commensurate with experience and qualifications. How to Apply If you are ready to take the next step in your career and meet the qualifications for this role, we encourage you to submit your resume and cover letter detailing your experience and interest in the Director, Marketing position. Mutual is a B2B company that provides consulting services, operations, technology, brokerage and compliance solutions for registered investment advisory (RIA) firms and individual advisors. Mutual Group currently serves more than 1,600 financial professionals with assets under administration exceeding $13B and has been continuously striving to grow in knowledge, expertise, and client care since being founded in 1982. For more information about Mutual Group, please visit https://www.mutual.group or follow the company on LinkedIn. Investment advisory services offered through Mutual Advisors, LLC, a SEC registered investment adviser. Securities offered through Mutual Securities, Inc., member FINRA/SIPC. Mutual Advisors, LLC and Mutual Securities, Inc. (collectively “Mutual Group”) are affiliated companies.

• Develop a deep understanding of the buyer persona and pain points • Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging. • Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those • Heavily contributes to quarterly campaign planning and reporting • Heavily contributes to annual marketing strategy with an eye on the vision and MBOs • Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap. • Develops quarterly campaign plan • Work with cross functional teams to execute campaign tactics • Lead programs and initiatives that involve participation from multiple campaigns • Shares best practices with campaign marketing counterparts and the greater Marketing org • Consistently looks for opportunities to improve campaign processes or cross functional collaboration • Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans. • Build repeatable tactic toolkits for optimal performance • Strong analytical skills to test, track and report out results and present them confidently • Offers suggestions for new ways to inspect result and measure performance of campaigns • Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement