Her Campus Media

• Integrated Marketing (Activation) interns will work directly with the Integrated Marketing (Activation) team to help plan, execute, and report on advertisers’ marketing campaigns across Her Campus Media’s platforms and networks. • Interns will support the team in the full lifecycle of integrated marketing campaigns, including handling the creation of our campaign kick-off docs, sitting in on internal meetings, compiling reports, working on event logistics, tracking/monitoring UGC, supporting with recap decks, and more.

• Serve as the strategic main point of contact for influencers or student leaders who participate in campaigns with our brand partners from start to finish • Create, promote, and vet influencer applications for Campus & Influencer campaigns, identifying target influencers for projects and conducting outreach and follow-ups as needed • Develop campaign briefs and guidelines for participating influencers (including timelines, messaging and requirements for their scope of work) based on client guidelines • Review influencer content before it is published, ensuring it adheres to all FTC and client requirements • Monitor and track contracted content as it is published, ensuring all participating creators are following guidelines and timelines, requesting edits when needed • Manage and process influencer agreements and payments in a timely fashion in collaboration with Campus & Influencer Marketing department leadership and the legal and finance teams • Collaborate with the Activations and Business Development teams to ensure excellent campaign execution, providing best-in-class influencer marketing counsel specific to brand, target, consumer and marketing objectives as needed • Stay abreast of campus marketing trends and culture, assisting in the development of new resources, optimizations and efficiencies for our campaign processes and materials on an ongoing basis • Help strategize and execute innovative sponsored opportunities and influencer education initiatives as led by the Community team, may include speaking opportunities • Update and maintain internal databases and case studies with key information for assigned campaigns

• Support the growth of The Butterfly Collective — HCM’s heart-led community for creators shaping a more joyful internet • Support Generation Hired — our career-based community empowering college students and recent grads to navigate the professional world • Brainstorm ways to grow and engage these communities • Edit content and develop strategies for recruiting new members • Ensure accurate and up-to-date information • Analyze performance and develop community resources • Be involved with client campaigns

• Help manage and activate creator networks in client campaigns • Support the full lifecycle of campus and influencer marketing campaigns • Brainstorm ways to engage communities and research influencer trends • Assist in the creation of campaign materials • Analyze campaign performance and ideate new strategies • Opportunity to be involved in client campaigns and Her Campus Media programming

• Be a pivotal creative leader responsible for elevating design excellence, creative direction, and leading and growing the Design team across the HCM portfolio of brands and communities. • Oversee the design process from concept to execution, ensuring every project reflects and evolves our brand voice. • Shape compelling brand experiences while ensuring design operations run efficiently and effectively to deliver best-in-class results for our clients and communities. • Balance big-picture thinking with hands-on execution, translating business goals and client needs into exceptional visual storytelling across both digital and physical platforms. • Define and evolve our creative direction, oversee end-to-end execution, and support our high-performing, collaborative design team.

• The Senior Designer is a high-level individual contributor responsible for elevating design excellence and executing high-impact creative across the HCM portfolio of brands and communities. • This role focuses on the end-to-end design process—from initial concepting to final production—ensuring every asset reflects and evolves our brand voice across digital, social, web platforms and experiential. • Conceptualize and design multi-channel advertising and marketing campaigns for our diverse range of clients, ensuring high-impact visual storytelling. • Produce high-quality graphics, motion assets, and creative content tailored for social, editorial, and newsletter channels. • Support the internal HCM brands and communities by fulfilling branding and communication design needs across the organization. • Apply and iterate on existing design systems, ensuring a cohesive visual language across digital, social, and experiential verticals. • Design responsive web elements and digital marketing assets that balance aesthetic beauty with functional performance. • Proactively identify, research, and implement relevant design trends and emerging technologies to improve production efficiency and creative impact. • Collaborate directly with stakeholders across the entire company—including Account Managers, Editors, Community, and Sales leads—to translate business goals into compelling visual stories. • Actively participate in creative brainstorms and peer reviews, offering constructive feedback and technical insights to elevate the team’s collective output. • Leverage Asana to manage daily tasks and project timelines, ensuring high-quality output that aligns with team deadlines. • Assist in maintaining design systems and brand guidelines to ensure consistency and efficiency across all brand touchpoints.

• Oversee all day-to-day content creation, posting, and social operations for all Her Campus, Spoon University, and College Fashionista social platforms, with a focus on Instagram, TikTok, YouTube, and Pinterest. • Manage two full-time editors and seasonal interns, working closely with them to assign and edit daily social content and evergreen assignments, and maintain the social content calendar • Work closely with the Director of Social to evolve and refine social vision and strategy, working collaboratively across departments to execute • Lead the execution of non-video social franchises for Her Campus, Spoon University, and College Fashionista, as well as the planning and packaging of original Her Campus and Spoon University video franchises • Own operations for Study Break, Her Campus’s twice weekly newsletter, closely monitoring metrics and collaborating with HCM’s internal team to increase open rates and subscribers • Regularly analyze social data, preparing weekly reports and insights and optimizing daily and long-term strategy based on the results • Drive growth and engagement across Her Campus, Spoon University, and College Fashionista platforms through regular testing of innovative approaches and trends • React in real-time as necessary to cover and respond to relevant pop-culture or live events in a timely manner, with the understanding that this sometimes means jumping on to cover something outside of work hours • Regularly collaborate with the HCM Community team on recruitment promotion and community feature opportunities • Prioritize diversity, equity, and inclusion through your work in order to serve our diverse audience and community • Keep your finger on the pulse of new social platforms, trends, and happenings; Gen Z & Gen Zalpha culture; and the overall competitive social landscape

• Edit social-first video content for HCM’s portfolio of Gen Z-focused media brands including Her Campus, Spoon University, and College Fashionista. • Use mobile video editing tools to create engaging social-first video edits from HCM original and sourced video footage. • Employ strong editorial and social judgement to build engaging narratives and identify footage for punchy, snackable social cutdowns. • Make creative decisions on framing, cutaways, zooms, sound effects, captions, and text to enhance storytelling and viewer experience. • Set and maintain a video workflow for HCM, from rough cut to final deliverables including the archiving and organizing of footage and tracking the use of licensed content. • Maintain a video production calendar in Asana keeping track of when deliverables are expected to go live and where they’re at in the process of getting there. • Quality control work ensuring only the highest quality deliverables are provided to the team for publication. • Regularly monitor social media trends and app developments, working these into video concepts where appropriate. • Identify and act on opportunities to reuse/repurpose HCM editorial video content.

• Day-to-day management, oversight, assigning/editing, content creation/posting for College Fashionista social platforms • Planning, producing, editing, and packaging original social video content and franchises for HCM’s three main media brands @hercampus, @spoonuniversity, and @cfashionista • Maintain a video production calendar in Asana, keeping track of when video deliverables are expected to go live and where they’re at in the process • Create and self-shoot original video content for social, including appearing on-camera in social content; attending industry events, junkets, interviews, etc. to capture social video content that’s relevant to our audiences • Work in tandem with the Director of Social to produce, book, and execute occasional in-person video shoots as needed • React in real-time as necessary to cover and respond to relevant events in a speedy but thoughtful and intentional manner, with the understanding that this sometimes means jumping on to cover something outside of work hours • Manage a small creator budget and work with the Director of Social and the HCM community team to identify and contract creators for editorial video opportunities • Drive growth, engagement, and increased video views across platforms through testing and trying innovative video approaches and trends • Analyze social data, prepare reports and insights, and optimize strategy based on the results • Work directly with the Director of Social to define social video vision and strategy, collaborating with editors, designers, and the larger HCM team to execute on it • Collaborate with cross-departmental stakeholders to support editorial and branded content, events, and initiatives on social and drive membership signup • Prioritize diversity, equity, and inclusion through your work in order to serve our diverse audience and community • Keep your finger on the pulse of social trends and happenings, Gen Z culture, and the competitive landscape • Manage a part-time social video editor

• Works independently to produce and execute integrated marketing programs on behalf of HCM clients • Interface with internal teams and external vendors to ensure program elements are executed per requirements, scope, timelines, and budget • Foster, educate, and promote best-in-class service expertise for HCM clients post-sale • Manage key programs end-to-end, ensuring they meet brand objectives and deliver best-in-class client service • Responsible for creating and maintaining all program documentation during post-sale • Own on-site execution of experiential programs, serving as the primary client point of contact • Collaborate with schools/universities, third-party production partners, and venue spaces • Source and manage third-party vendors • Work closely with internal creative teams to execute custom deliverables • Use project management software (Asana) to manage sold campaigns and deliverables • Demonstrate resourcefulness in problem-solving • Lead and moderate end of campaign debrief process • Responsible for the management of the entire post-sale production budgets.