ARGUMENTORIK ACADEMY

• Strategic development of our CRM and sales operations structure • Development and ownership of a scalable CRM roadmap • Analysis, optimization and automation of existing sales processes • Building high-performance CRM workflows and integrations • Defining and tracking core KPIs such as conversion rate, pipeline performance and customer value • Establishing a clean reporting and data structure • Close collaboration with the founder, marketing, sales and funnel teams • Identifying new efficiency and growth opportunities • Medium- to long-term: building and coordinating a small operations team • Direct reporting to executive management

• Take strategic and operational responsibility for our CRM and sales processes • Develop a scalable infrastructure for the customer journey and high-ticket sales processes • Build high-performing, data-driven CRM and sales operations structures • Strategically advance our CRM and sales operations framework • Analyze, optimize, and automate existing processes across the entire customer journey • Create and refine powerful CRM workflows and automations • Define and track key KPIs such as conversion rate, pipeline velocity, lead quality, and customer value • Collaborate with the founders, marketing, sales, and funnel teams • Identify new efficiency and growth opportunities within our sales processes • Build and coordinate a small operations/CRM team • Report directly to executive management

• Conduct 1:1 sales calls with qualified prospects • Conduct structured needs assessments and contextualize the situation • Sell high-ticket coaching, training, and mentoring programs • Maintain the sales pipeline in the CRM, including accurate documentation • Work closely with marketing to optimize closing rates • Continuously improve your closing skills and sales conversation techniques

• Hands-on management of all paid marketing activities on Meta, Google and, where applicable, LinkedIn • Development and implementation of test and scaling roadmaps (creatives, audiences, funnels, offers) • Management and optimization of webinar and VSL funnels for high-ticket coaching programs • Responsibility for core KPIs: CPL, CPA, ROAS, LTV, show-up & closing rates • Build and maintain a clean tracking setup with Hyros, FunnelCockpit, GoHighLevel • Briefing and coordination of the creative team and freelancers (editor, designer, copywriter) • Weekly performance reviews and data-driven recommendations for management • Identification of new growth levers and continuous funnel optimization

• Strategic leadership of all paid channels (Meta, Google, LinkedIn, and where applicable YouTube & native) • Development and ownership of the full performance marketing roadmap • Setting up & managing budgets in the six- to seven-figure annual range • Defining & tracking core North-Star KPIs: ROAS, CAC, LTV, Payback Period • Building a scalable tracking and attribution infrastructure (Hyros, server-side tracking, GA4) • Close collaboration with the founders, sales, creative and funnel teams • Medium- to long-term: building and leading a small performance team (Media Buyer, Analyst, Creative Strategist) • Identifying and unlocking new growth levers & channels • Reporting directly to executive management

• Daily management & optimization of paid ad campaigns on Meta, Google and, if applicable, LinkedIn • Structured A/B testing of creatives, hooks, headlines, audiences and offers • Building clean campaign architectures (CBO/ABO, audience layering, retargeting stacks) • Budget allocation & scaling of profitable campaigns across multiple channels • Tracking setup & attribution with Hyros, Meta Pixel, GA4 and funnel tools • Daily monitoring of key KPIs: CPL, CPA, ROAS, CTR, CPM, show-up rate • Weekly reporting with clear, actionable recommendations • Close collaboration with the creative team to develop high-performing ads

• You take full ownership of our paid acquisition engine • Build and scale paid ad campaigns on Meta, Google and LinkedIn • Responsible for the entire performance pipeline — from the first impression to the high-ticket sale • Close collaboration with the creative, funnel and sales teams • Tracking setup & attribution using Hyros, FunnelCockpit and GoHighLevel • Weekly KPI reviews (CPL, CPA, ROAS, LTV) with concrete optimization roadmaps • Scaling profitable webinar and VSL funnels for high-ticket coaching programs

• Planning, implementation & optimization of paid campaigns on Meta, Google and LinkedIn • Building, testing and optimizing webinar, VSL (video sales letter) and application funnels • Conversion optimization across the entire funnel: landing pages, webinar slides, booking pages, email sequences • Tight alignment of ad creative, hook and funnel messaging (message-match) • Setting up robust tracking and attribution with Hyros, FunnelCockpit, GoHighLevel (GHL) • A/B testing at all funnel stages: Ad → Landing page → Webinar → Booking → Sales call • Managing key KPIs: CPL, CPA, ROAS, opt-in rate, show-up rate, closing rate, LTV • Collaborating with the creative team, sales and founders to continuously improve the overall system

• Durchführung von 1:1 Sales-Calls mit qualifizierten Interessenten • Strukturierte Bedarfsklärung und Einordnung der Situation • Verkauf hochpreisiger Coaching-, Trainings- und Mentoring-Programme • Pflege der Sales-Pipeline im CRM inkl. sauberer Dokumentation • Enge Zusammenarbeit mit Marketing zur Optimierung der Abschlussquoten • Kontinuierliche Verbesserung deiner Closing-Skills und Gesprächsführung

• Qualify leads through structured conversations • Analyze needs, current situation and decision readiness • Schedule and prepare sales meetings/calls • Document and maintain records in the CRM • Collaborate with marketing and sales teams • Optimize conversation guides and call scripts