• Planning, implementation & optimization of paid campaigns on Meta, Google and LinkedIn • Building, testing and optimizing webinar, VSL (video sales letter) and application funnels • Conversion optimization across the entire funnel: landing pages, webinar slides, booking pages, email sequences • Tight alignment of ad creative, hook and funnel messaging (message-match) • Setting up robust tracking and attribution with Hyros, FunnelCockpit, GoHighLevel (GHL) • A/B testing at all funnel stages: Ad → Landing page → Webinar → Booking → Sales call • Managing key KPIs: CPL, CPA, ROAS, opt-in rate, show-up rate, closing rate, LTV • Collaborating with the creative team, sales and founders to continuously improve the overall system

Role Description We're bringing performance marketing fully in-house across our brand portfolio. No more agencies. No more middlemen. You'll work directly with our founders. Your job: own the accounts, run the tests, scale what works. The Family Group is a house of brands for families, from baby to teenage years. We move fast, build in-house, and we're just getting started. - Own and operate Meta and Google Ads across our brands day-to-day - Run structured creative and audience tests: weekly, not quarterly - Translate CMO strategy into campaign execution - Set up and maintain clean tracking & attribution (Shopify, GA4) - Analyze performance and turn data into decisions fast - Scale winning campaigns while keeping CAC in check Qualifications - Hands-on Meta Ads and Google Ads experience — non-negotiable - D2C or e-commerce background - You execute, you own, you deliver — no hand-holding needed - Data-driven: you pull the numbers yourself and know what they mean - Shopify experience a plus Benefits - Real ownership from day one - Work directly with experienced serial entrepreneurs and build something real - Competitive salary - Fast decisions, zero corporate overhead - Room to grow as the brand portfolio expands Company Description

Role Description We are looking for a successful and enthusiastic Planner to produce events from conception through to completion. Coordinator responsibilities include providing outstanding customer service and organizing memorable events that meet quality expectations. - Design and produce while managing all project delivery elements within time limits - Communicate with clients to identify their needs and to ensure customer satisfaction - Conduct market research, gather information prior to closing any deals - Propose ideas to improve provided services and event quality - Proactively handle any arising issues and troubleshoot any emerging problems - Conduct pre- and post-event evaluations - Research market, identify opportunities and generate interest Qualifications - Proven interest as a planner or organizer - Excellent time management and communication skills - Ability to build relationships - Ability to manage multiple projects independently

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.) • Participate and engage in weekly department scrums and training sessions to further channel knowledge • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients • Seek to utilize available AI and outsource resources to assist in their workflow wherever possible • Participate in the development process for new department training materials • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department