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Funnel & Performance Marketer
Location
Germany
Posted
21 days ago
Salary
0
Seniority
Mid Level
Job Description
Funnel & Performance Marketer
ARGUMENTORIK ACADEMY
• Planning, implementation & optimization of paid campaigns on Meta, Google and LinkedIn • Building, testing and optimizing webinar, VSL (video sales letter) and application funnels • Conversion optimization across the entire funnel: landing pages, webinar slides, booking pages, email sequences • Tight alignment of ad creative, hook and funnel messaging (message-match) • Setting up robust tracking and attribution with Hyros, FunnelCockpit, GoHighLevel (GHL) • A/B testing at all funnel stages: Ad → Landing page → Webinar → Booking → Sales call • Managing key KPIs: CPL, CPA, ROAS, opt-in rate, show-up rate, closing rate, LTV • Collaborating with the creative team, sales and founders to continuously improve the overall system
Job Requirements
- 2+ years of experience in performance marketing AND funnel building (ideally in the coaching / info-product space)
- Deep understanding of webinar funnels, VSL funnels and high-ticket application funnels
- Hands-on experience with FunnelCockpit, GoHighLevel or ClickFunnels (at least one required)
- Proficient with Meta Ads Manager, Google Ads and Hyros
- Nice-to-have: ActiveCampaign, Zapier, WebinarJam / EverWebinar, Calendly, HubSpot
- Understanding of copywriting, offer design and conversion psychology
- Analytical mindset, data-driven approach and clear ROAS-oriented thinking
- Self-directed, structured and solution-focused work style in a remote setup
- Excellent German and English skills
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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