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The Number 1 Operational AI Company in the World
Senior Web Designer
Location
Brazil
Posted
82 days ago
Salary
0
Seniority
Senior
Job Description
Senior Web Designer
Willow
• Designing high-converting landing pages tied to campaign goals • Maintaining brand consistency across digital channels • Producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives • Conducting user research, analyzing competitors and performance data • Partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals • Creating wireframes and interactive prototypes in Figma • Designing polished interfaces that follow brand guidelines • Iterating based on data and feedback • Planning and running usability tests, ensuring designs meet accessibility standards • Staying current on inclusive design practices • Building and maintaining scalable design systems • Producing style guides and UI specs • Delivering clean design handoffs to engineering • Working closely with developers, PMs, marketers, and stakeholders
Job Requirements
- 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments
- Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes
- Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences
- Experience running or designing for A/B tests and experimentation programs
- A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns
- Expert-level Figma (components, auto-layout, variables, prototyping, design system management)
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)
- Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition
- Deep understanding of responsive/adaptive design and mobile-first principles
- Working knowledge of HTML/CSS fundamentals
- Familiarity with WCAG accessibility standards and inclusive design practices
- Experience building and maintaining scalable design systems
- Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers)
- Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent
- Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome
- Commercially minded — understands that design in this role serves business outcomes, not just aesthetics
- Detail-oriented, with high standards for craft and polish
- Comfortable working in a fast-paced environment where priorities shift and timelines compress
- Collaborative, low-ego, and able to disagree constructively
Benefits
- Flexible hours
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
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Web Designer
CreatorIQThe most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises
• Hubspot & Zuddl CMS Management • Own day-to-day management of CreatorIQ’s website within Hubspot CMS, including page updates, module edits, template modifications, and content publishing • Build, maintain, and improve reusable Hubspot modules, templates, and themes—and create the documentation and training materials necessary to enable marketing teams to self-serve content correctly and at scale • Manage CMS staging environments and deployment processes to ensure site stability and quality • Troubleshoot and resolve CMS issues related to layout, functionality, integrations, and performance • Web Design & UX • Design and produce visually compelling, on-brand web pages, landing pages, and microsites that balance aesthetics with conversion optimization • Maintain and iterate on existing databases and landing pages, including our Top 10 Leaderboards and Global Benchmarking Calculator • Translate marketing briefs, wireframes, and brand guidelines into high-quality web experiences using tools like Figma and Hubspot • Ensure design consistency across all web properties, upholding CreatorIQ’s visual identity, typography, color palette, and component library • Partner with Brand and Creative to evolve the visual language of our web presence over time • Landing Page Creation & Optimization • Build & launch high-converting landing pages for campaigns, events, content downloads, product launches, and paid media in Hubspot • Collaborate with demand generation and product marketing to align page structure, messaging hierarchy, and CTAs with campaign objectives • Implement A/B testing frameworks and iteratively optimize pages based on performance data, heatmaps, and stakeholder feedback • Version and adapt landing pages across campaigns while maintaining brand and quality standards • Technical SEO • Implement on-page and technical SEO best practices across all web properties, including metadata, canonical tags, structured data (schema markup), URL structures and internal linking • Partner with content and demand generation to translate SEO strategy into properly structured, technically sound web pages • Conduct regular site audits to identify and remediate issues related to crawlability, page speed, Core Web Vitals, broken links, and indexability • Monitor and report on site health using tools such as Google Search Console, Screaming Frog, Ahrefs or SEMrush • Front-End Development & Integrations • Write and maintain clean HTML, CSS, and basic Javascript/HubL to customize page layouts, modules, and templates within Hubspot • Integrate third-party tools, tracking pixels, scripts, and marketing technologies into the CMS (e.g., analytics, chat, personalization, form tools) • Ensure cross-browser compatibility, mobile responsiveness, and accessibility (WCAG) compliance across all web experiences • Analytics & Performance • Monitor web performance metrics (traffic, bounce rates, conversion rates, page speed) and surface actionable insights to stakeholders • Maintain accurate tagging and tracking across the site using Google Tag Manager and GA4 • Contribute to monthly and quarterly web reporting, connecting web activity to pipeline and business outcomes • Web Project Management • Manage the full production process of web projects—from intake and scoping through execution and launch—overseeing requests, timelines, and deliverable quality • Serve as the main point of contact for web-related requests, clearly communicating requirements, recommendations, and project status to stakeholders across the organization • Coordinate directly with IT, GTM-Operations, and external agencies on web/domain-related needs and technical logistics
• Design and build responsive, accessible, and engaging websites and landing pages using Framer. • Partner with SEO experts to ensure designs meet performance, accessibility, and search engine optimization standards. • Collaborate with cross-functional stakeholders from brand, marketing, and product to align on business goals and messaging. • Develop modular components and templates for scalable site structures. • Maintain and evolve the visual identity of our web presence in line with Air Apps’ brand guidelines. • Monitor site analytics and user behavior to inform iterative improvements and A/B testing. • Stay up to date with web design trends, Framer updates, and best practices in site performance.


