Willow

• Help build and set up Digital Twins for our clients by working directly on live deployment projects • Use your knowledge of building systems (HVAC, BMS, electrical, and mechanical) to help process and validate data • Work with 3D building models (such as Revit or Navisworks) to understand building layouts and support accurate Digital Twin creation, while analysing large datasets using tools like Excel to identify issues and ensure data accuracy • Work closely with teammates across different departments to help set up and support system integrations. • Use AI tools to speed up data processing, documentation, and problem-solving, while staying open to learning and adopting new tools and technologies as they become available. • Ensure the Team Leader is informed on progress, issues, risks and blockers on a daily basis to enable accurate deliverable management • Engage with Willow’s Product and Engineering team to improve product capabilities and roadmap

• Own Cross-Functional Marketing Execution • Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows • Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously • Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early • Ensure teams stay aligned on priorities, deadlines, and next steps • Help create visibility, documentation and accountability across the department • Build Operational Infrastructure • Develop and improve marketing processes, systems, documentation, and workflows • Create scalable operating procedures that improve visibility, accountability, and execution speed • Help standardize how information is shared across the department • Identify inefficiencies and implement smarter ways of working across teams and tools • Drive Communication & Alignment • Act as a central communication liaison across the marketing department • Help ensure leadership, stakeholders, and sub-departments stay informed and aligned • Organize and communicate department updates, launch statuses, priorities, and timelines • Improve cross-functional coordination between marketing and other departments • Ensure important information doesn’t fall through the cracks • Support Product Launches & Go-To-Market Coordination • Partner closely on new product introductions and launch planning • Own marketing-related launch timelines, deliverables, dependencies, and coordination • Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution • Help ensure launches are organized, communicated clearly, and executed on time • Improve Systems & Workflow Automation • Identify opportunities to streamline work through automations, templates, integrations, and operational improvements • Help implement smarter systems for project tracking, communication, reporting, and workflow management • Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools • Identify areas of opportunity to leverage ai within workflows to drive efficiency • Continuously look for ways to improve team efficiency, organization, visibility, and collaboration • Help establish scalable workflows that support a fast-growing marketing organization • Support Data Visibility & Decision Making • Help organize, surface, and communicate key marketing data and insights to stakeholders • Partner with teams to improve reporting visibility and operational clarity • Assist in building systems that help teams make faster, more informed decisions • Help ensure teams have access to the information and reporting needed to execute effectively

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

• Lead all core finance functions, including FP&A, accounting, cash management, financial controls, budgeting, forecasting, board reporting, and strategic finance • Build and maintain a high-integrity financial operating cadence that improves forecast accuracy, decision quality, and organizational accountability • Strengthen financial processes, systems, controls, and reporting as the company scales, without adding unnecessary bureaucracy • Prepare and present clear, credible, and precise materials for the Board, investors, lenders, and other key stakeholders • Serve as a trusted advisor to the CEO and Board on financial performance, business health, planning scenarios, capital allocation, and operating tradeoffs • Support strategic planning, long-range modeling, and scenario analysis tied to the company’s growth trajectory and future opportunities • Help the company make better decisions at the intersection of growth and discipline — supporting commercial ambition while pressure-testing assumptions and avoiding financial overreach • As needed, support future strategic finance activity, including fundraising, as a secondary capability rather than the primary focus of the role • Bring rigor to SaaS and company performance metrics, including ARR, ACV, bookings, gross margin, churn, renewal quality, services mix, implementation timing, pipeline conversion, and cash efficiency • Develop a clear view of revenue quality, including distinctions between contracted ARR, live ARR, collectible ARR, and realized revenue performance • Drive operating visibility into the true economics of the business, including customer profitability, implementation and deployment dynamics, cost drivers, and expansion quality • Partner closely with Sales, Legal, Delivery, and Operations on pricing, deal structure, payment terms, procurement dynamics, services attachments, margin implications, and revenue recognition considerations

• Review doctor-patient messages across platforms to ensure: • Patient questions are clearly and fully answered • Responses are medically appropriate and aligned with internal protocols • Messaging is human, empathetic, and not overly reliant on canned responses • Identify inconsistencies in tone, clarity, or care quality • Ensure all communication aligns with: • Clinical guidelines • Company policies • Regulatory requirements • Flag any compliance risks or deviations • Provide structured feedback to providers and internal teams • Identify recurring issues or patterns in communication • Recommend improvements to templates, workflows, and messaging standard • Work closely with our CMO, clinical leadership, and patient care teams

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

• Able to seamlessly move between print and digital design, delivering high-quality, production-ready assets that meet both technical requirements and brand standards. • Strong print and POP experience, including designing brochures, flyers/inserts, welcome kits, packaging, and retail or kiosk materials, with a solid understanding of how these assets translate into physical environments. • Strong understanding of print production (bleed, dielines, color systems) with the ability to prepare production-ready files and collaborate with vendors to ensure accurate execution of materials, finishes, and colors in fast-paced environments. • Work independently to manage your own workflow, execute assigned tasks, and maintain high-quality output without requiring close supervision. • Collaborate closely with Marketing, Design Leads, and other team members, effectively integrating feedback to improve deliverables. • Stay informed on design trends, tools, and best practices, refining techniques to continuously improve creative outcomes. • Use AI-powered tools and visualization techniques to quickly prototype and explore packaging directions • Develop visual presentations that help communicate product concepts to internal teams and stakeholders

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches. • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines. • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives. • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services. • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness. • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing. • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities. • Identify market opportunities and help translate insights into actionable product or messaging recommendations. • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy. • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights. • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

• Designing high-converting landing pages tied to campaign goals • Maintaining brand consistency across digital channels • Producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives • Conducting user research, analyzing competitors and performance data • Partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals • Creating wireframes and interactive prototypes in Figma • Designing polished interfaces that follow brand guidelines • Iterating based on data and feedback • Planning and running usability tests, ensuring designs meet accessibility standards • Staying current on inclusive design practices • Building and maintaining scalable design systems • Producing style guides and UI specs • Delivering clean design handoffs to engineering • Working closely with developers, PMs, marketers, and stakeholders

• Serve as the primary analytical resource for understanding what's working and what isn't across the business • Analyze product performance by LTV, refunds, and churn to identify which products drive value and which destroy it • Build and monitor retention curves segmented by cohort, acquisition channel, and product mix • Identify customer leakage points across the lifecycle and surface actionable findings • Evaluate acquisition channel quality based on downstream retention and churn behavior • Uncover untapped growth opportunities within the existing customer base • Own and maintain dashboards and run ad hoc analyses for the leadership team • Proactively surface insights and trends without waiting to be asked • Partner with the CRO manager on experimentation analysis • Drive alignment across teams on how to define and measure key metrics — ensuring everyone is working from the same source of truth • Collaborate with the marketing team on acquisition analytics • Support leadership on strategic questions and decisions