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TalentXD

Connecting iGaming Talent with Integrity and Excellence

Head of Performance Marketing – Paid Media

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 1-10Since 2018H1B No SponsorCompany SiteLinkedIn

Location

Malta

Posted

2 days ago

Salary

0

Seniority

Lead

Bachelor Degree4 yrs expEnglish

Job Description

Head of Performance Marketing – Paid Media

TalentXD

• Developing and executing the company's paid acquisition strategy across Google, Meta, programmatic display, affiliate, and other performance marketing channels. • Planning, launching, managing, and continuously optimising paid media campaigns to maximise customer acquisition and return on ad spend. • Owning paid media budgets, bid strategies, and channel allocation to achieve sustainable and scalable growth. • Monitoring, analysing, and reporting on key performance metrics including CAC, ROAS, LTV, CPA, conversion rates, and overall marketing efficiency. • Designing and executing A/B tests across creatives, audiences, landing pages, and campaign structures to continuously improve performance. • Building robust attribution models and leveraging analytics tools to identify growth opportunities and optimise marketing investments. • Collaborating closely with product, design, and content teams to develop high-performing creative assets and landing page experiences. • Identifying and scaling new acquisition channels while continuously evaluating emerging platforms and advertising opportunities. • Working with external partners, affiliate networks, and advertising platforms to maximise campaign effectiveness. • Maintaining a strong understanding of market trends, competitor activity, and platform updates within digital advertising. • Providing regular performance reporting and strategic recommendations to senior leadership based on data-driven insights. • Taking full ownership of the performance marketing numbers that drive user acquisition and business growth.

Job Requirements

  • Minimum 4+ years of hands-on experience managing paid media campaigns with direct ownership of advertising budgets.
  • Deep expertise across Meta Ads, Google Ads, and programmatic advertising platforms.
  • Proven B2C marketing experience targeting the US market.
  • Strong industry experience within prediction markets, iGaming (online sports betting and casino), trading platforms, fintech, or closely related regulated industries.
  • Demonstrated success scaling paid acquisition while maintaining efficient CAC and strong ROAS.
  • Strong analytical skills with experience in attribution modelling, campaign measurement, and performance optimisation.
  • Experience using analytics and reporting tools to generate actionable insights and guide investment decisions.
  • Highly data-driven mindset with a passion for testing, experimentation, and continuous optimisation.
  • Excellent understanding of customer acquisition funnels, conversion rate optimisation, and lifecycle performance metrics.
  • Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously.
  • Excellent communication skills and the ability to work cross-functionally in a fast-paced, remote-first environment.
  • Self-motivated, proactive, and comfortable taking ownership in a high-growth startup environment.

Benefits

  • Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.
  • Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.

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