Sia

• Provide day-to-day ownership of alliance marketing execution and partner workstreams across strategic partners. • Focus on building and executing partner marketing programs that generate demand, strengthen partner engagement, and support joint go-to-market initiatives. • Managing day-to-day workstreams across major tech sector strategic partners and enterprise technology company clients (e.g., AWS, Salesforce, SIs), ensuring initiatives move forward efficiently across multiple stakeholders and teams. • Owning timelines, deliverables, dependencies, follow-ups, and coordination across complex partner marketing initiatives. • Drafting and designing polished partner communications, campaign assets, internal updates, executive presentations, and GTM materials tailored to enterprise-level stakeholders. • Aligning partner, event, regional, marketing, and sales teams to execute joint campaigns, webinars, nurtures, events, and integrated partner initiatives. • Driving alignment and execution across internal and external stakeholders to ensure initiatives remain on track and operationally sound. • Leveraging AI tools and emerging technologies to streamline workflows, improve operational efficiency, accelerate content development, and support smarter execution across partner marketing initiatives.

• Own CRM & GEO strategy and execution • Lead CRM and Generative Engine Optimization (GEO) initiatives across multiple client accounts, developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for both traditional search engines and AI-driven search experiences, and translating insights into actionable recommendations • Serve as the primary strategic owner of CRM/GEO deliverables while remaining hands-on in execution • Drive digital growth strategy • Partner with internal teams and clients to shape integrated digital marketing strategies that improve discoverability, customer acquisition, and business performance • Develop strategic frameworks, recommendations, and client deliverables while ensuring a high standard of work across engagements • Translate analytics into strategy • Leverage performance data to identify trends, uncover opportunities, and measure the impact of CRM and digital marketing initiatives • Develop reporting and present strategic insights and recommendations directly to clients and internal stakeholders • Lead senior client conversations • Serve as a trusted advisor in client meetings, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence • Collaborate across disciplines • Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively

• Provide scheduling and project support services for Sia/LBG’s clients, including but not limited to: Create, maintain, and update detailed integrated project schedules using Planisware for multiple CMC product development and/or technical transfer projects. • Partner with project leaders and cross-functional teams to gather schedule inputs, confirm assumptions, and ensure schedules accurately reflect current project status and execution strategy. • Ensure alignment of schedules with project strategy, portfolio priorities, and key stage gates for CMC development and commercialization readiness. • Track milestones, action items, and decisions that impact project timelines and communicate changes to relevant stakeholders. • Prepare project scheduling deliverables and routine updates, including reports, dashboards, milestone views, and summaries for project stakeholders. • Facilitate effective schedule communication across multiple teams, functions, and sites to support execution of parallel and interdependent tech transfer activities. • Attend project meetings to provide timeline updates, schedule analyses, and clear documentation of schedule-related actions and decisions. • Demonstrate strong attention to detail, responsiveness, and customer service while adhering to LBG quality standards for client deliverables.

• Providing consulting services for Sia’s clients in the life sciences and healthcare industries, including but not limited to: Create, maintain, and update detailed integrated project schedules using Planisware for multiple CMC product development and/or technical transfer projects. • Partner with project leaders and cross-functional teams to gather schedule inputs, confirm assumptions, and ensure schedules accurately reflect current project status and execution strategy. • Ensure alignment of schedules with project strategy, portfolio priorities, and key stage gates for CMC development and commercialization readiness. • Track milestones, action items, and decisions that impact project timelines and communicate changes to relevant stakeholders. • Prepare project scheduling deliverables and routine updates, including reports, dashboards, milestone views, and summaries for project stakeholders. • Facilitate effective schedule communication across multiple teams, functions, and sites to support execution of parallel and interdependent tech transfer activities. • Attend project meetings to provide timeline updates, schedule analyses, and clear documentation of schedule-related actions and decisions. • Demonstrate strong attention to detail, responsiveness, and customer service while adhering to Sia quality standards for client deliverables.

• Own end-to-end execution of technical marketing launches and road maps from intake and planning through launch, QA, and performance analysis. • Manage day-to-day project planning activities through team standups, project management tooling, and regular project meetings — proactively eliminating and mitigating risks and blockers. • Translate campaign and product objectives into detailed technical implementation plans, aligning stakeholders on requirements, dependencies, and execution approach. • Build and maintain detailed project plans and roadmaps outlining scope, timelines, and dependencies to ensure high-quality, on-time delivery. • Initiate, schedule, and conduct project meetings with engineers, decision scientists, business analysts, and product managers; capture notes and follow up on action items. • Collaborate with teams to create and drive roadmap and tactical activities against key project objectives, ensuring projects are added, prioritized, and removed as appropriate. • Maintain visual executive-level roadmaps reviewed on at least a monthly cadence. • Own campaigns end-to-end, including hands-on configuration within internal tools (targeting, pacing, surface selection, asset uploads, etc.). • Support end-to-end delivery of marketing workflow application development initiatives, partnering with Software Engineering, Product Management, and Data Engineering teams to define requirements, track progress, and ensure technical builds align to marketing operational needs. • Drive campaigns through approval workflows and coordinate launches with Engineering and Marketing Data Science teams. • Ensure accurate implementation and validation of campaign tracking, telemetry, and measurement systems prior to launch. • Document campaign configurations, technical specs, and testing plans. • Identify and drive tooling enhancements and process improvements to increase speed to market and reduce operational friction. • Create and update sprints with backlog; work with the team to groom the backlog and hold sprint reviews. Facilitate retrospectives and ensure agendas are submitted for all team meetings. • Ensure all project tracking documents are created, kept up to date, and that work status is updated weekly with tasks broken out and dependencies tracked. • Partner closely with Marketing, Creative, Engineering, Product, and Data Science teams to drive execution alignment and launch readiness. • Conduct QA to validate campaign setup, targeting accuracy, and delivery performance. • Monitor live campaigns and partner with data science teams to deploy optimization strategies. • Own bug intake and triage during testing and launch, working closely with Engineering to drive timely resolution. • Leverage campaign adoption metrics, survey data, and performance analysis to evaluate project impact; apply marketing analytics knowledge to identify meaningful patterns and opportunities. • Partner with Decision Scientists and Data Engineers to deliver standard, centralized marketing performance reporting across brand sentiment and performance marketing projects. • Develop performance summaries and internal updates that highlight key insights, outcomes, and actionable recommendations — translating data into clear narratives for both technical and non-technical audiences. • Drive continuous improvement by connecting analytics findings to campaign strategy, targeting, and execution adjustments. • Ensure the team is working on the correct priorities; support resolution and mitigation of roadblocks and delivery risks. • Ensure expected timelines are maintained and transparently communicated across stakeholders. • Contribute to best practices, documentation, and process improvements across campaign and project operations.

• Serve as a strategic thought partner and quality check for our digital strategy team across several accounts • Develop frameworks, shape briefs, and contribute directly to strategy deliverables when the work calls for it • Provide strategic direction across several accounts, shaping new initiatives with clients and translating them into operational plans • Oversee and contribute to performance reporting, with the ability to present results and strategic implications directly to clients • Own strategic oversight on a handful of accounts, including hands-on maintenance of existing roadmaps, audit reviews, and prioritization guidance • Contribute to bi-weekly performance reporting — pulling insights, identifying trends, translating data into clear recommendations • Join key meetings as needed, leading senior-level conversations, and being prepared to present work • Collaborate actively with Paid Media, Creative, and Account leads to keep integrated workstreams moving

• Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead. • Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC. • Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders. • Set clear expectations when strategy shifts are required, before, during, and after execution. • Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel. • Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs. • Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes. • Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio.

• Traffic end-to-end digital campaigns in ad servers (Campaign Manager 360 required; DV360 experience a plus), including placement setup, creative assignment, flight dates, budgets, and targeting — owning the technical build so campaigns launch on time and require minimal post-launch fixes • Implement, QA, and maintain conversion tracking across Floodlight activities, GA4 events, Meta Pixel/CAPI, Google Ads conversions, and third-party pixels via tag management systems (GTM required; Tealium or Adobe Launch a plus) — designing tracking holistically across platforms so attribution and data flows are reliable and trusted by media, analytics, and client teams • Perform pre-launch and post-launch technical QA on creative assets and tags — verifying publisher spec compliance (file size, dimensions, clickTag), cross-device rendering, click-through URL accuracy, and macro/parameter passing — to prevent rework and trafficking errors • Author and maintain tracking implementation documentation — data layer specs, event taxonomies, parameter mappings, trigger logic, and QA plans — and align dev, analytics, and paid media teams on tracking requirements before launch • Monitor live campaigns and debug tracking issues hands-on using browser DevTools (Network tab), GTM Preview mode, GA4 DebugView, and platform debuggers (Meta Test Events, LinkedIn Insight Tag Helper) — resolving broken tags, impression/click discrepancies, duplicate conversions, creative rendering failures, pacing anomalies, and tracker/reporting mismatches at the trafficking or tag layer (this role does not own bid, budget, or audience optimization) • Partner with media planning and analytics teams as the technical owner of delivery data: pull ad server reports, troubleshoot data-flow issues between ad server, DSP, and analytics platforms, and ensure clean data lands in reporting dashboards (media/analytics teams own the optimization decisions)

• Providing consulting services for Sia’s clients in the life sciences and healthcare industries, including but not limited to: Provide tactical support for day-to-day project activities such as meeting minutes, action tracking/follow-up, decision tracking, etc. • Actively contribute to project management deliverables (reports, dashboards, etc.) and routine updates (schedule, budget, risk), typically preparing initial drafts. • Build and maintain detailed predecessor-driven project schedules (Gantt charts, integrated timelines) utilizing scheduling tools/software (e.g., MS Project, Smartsheet, Planisware, Primavera, or equivalent). • Provide clear and timely schedule updates, variance analyses, and risk assessments to project leaders and stakeholders to ensure project schedules remain aligned with project strategy, portfolio priorities, and key decision gates (e.g., regulatory submissions, health authority interactions). • Coordinate across project functional areas and personnel as required to ensure the progress of project activities. • Support the building and management of a team representing various functions and sites, including the management of multiple projects and teams across multiple locations. • Demonstrate and foster excellent teamwork, with the ability to navigate within multidisciplinary teams. • Balance project demands to support alignment/realignment of Budget, Quality, Timeline, and Scope, as needed. • Support product development meetings, and make sure all Project Leaders, and/or subteam leaders, have all information and support needed to implement the project. • Focus on customer service, with agility and clear communication. • Adhere to Sia quality standards regarding client deliverables.

• Providing consulting services for Sia’s clients in the life sciences and healthcare industries, including but not limited to: Provide strategic oversight to maintain alignment of project milestones with day-to-day activities. • Responsibility for content, quality, and distribution of project management deliverables (reports, dashboards, etc.) and routine updates (schedule, budget, risk), typically as the final reviewer. • Establish strong working relationships with leadership and project functional teams across all levels. • Serve as project spokesperson and facilitate communications with all internal and external stakeholders (meetings, reports, etc.). • Work with cross-functional teams (CMC, Med. Affairs/Clinical, Nonclinical, Quality, Regulatory, Finance, Legal, Contracts Management, etc.) to drive project activities against scheduled timelines, approved scope, and approved budget. • Manage project financials, including vendor invoice review/approval, budget development, actuals tracking, maintenance of time-phased financial forecast, preparation of project financial reports for internal and external stakeholders. • Proactively manage strategic risks and issues, providing expertise in the identification and implementation of risk mitigation activities. • Demonstrate and foster excellent teamwork, with the ability to navigate within multidisciplinary teams. • Balance project demands to align/realign Budget, Quality, Timeline, and Scope, as needed. • Lead product development meetings, and ensure all Project Leaders, and/or subteam leaders, have all the information and support needed to implement the project. • Focus on customer service, with agility and clear communication. • Adhere to Sia quality standards regarding client deliverables.