• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads • Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies • Design and run A/B tests on creatives, messaging, landing pages, and audience segments • Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns • Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV • Identify high-performing audience segments and scale winning campaigns • Conduct keyword research, audience segmentation, and competitor benchmarking • Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments • Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET • Monitor funnel performance and attribution models across channels • Prepare weekly and monthly performance reports with actionable insights • Identify opportunities to improve conversion funnels and campaign efficiency • Collaborate with design and content teams to develop high-performing ad creatives • Provide data-driven creative briefs based on campaign insights • Work with product and CRO teams to optimize landing pages and improve conversion rates

Role Description Du denkst, klassische Werbung verschwendet Ressourcen. Deshalb stützt du dich bei deiner Arbeit auf Performance in Zahlen. Messbar. Unverhandelbar. Und auf allen deinen Kampagnen sichtbar. Deine Teamplayer-Fähigkeiten kommen dir dabei zugute und so stehst du ständig im Kontakt mit ganz verschiedenen Teams. Du bist der*die Ansprechpartner*in für alle Themen, die das Advertising der Gegenwart und der Zukunft behandeln. Du bist interner Berater in einem sehr wertschätzend arbeitenden Team. Du erarbeitest und bewertest Media-Konzepte, um das Beste aus jeder Strategie rauszuholen und setzt diese mit Erfahrung und Neugier um. Läuft bei dir? Dann bewirb dich jetzt. Qualifications - Mindestens 1−2 Jahre Agenturerfahrung mit Kundenkontakt oder praktische Erfahrung im Online Marketing - Erfahrung im paid Social Media Umfeld (Facebook, Instagram, TikTok, YouTube, Snapchat etc.) - Erfahrungen in weiteren paid Bereichen, bspw. Amazon Advertising, sind von Vorteil - Kenntnisse in: Facebook Business Manager, Google DataStudio, Supermetrics, Smartly, Google Präsentationen, Excel & Co - Mutig, kommunikativ und neugierig - Proaktive Denkweise über Lösungen und Kampagnen-Optimierung - Kundenorientierte, gemeinschaftliche Arbeitsweise - Strukturiert, detailorientiert, analytisch und eigenverantwortlich - Interesse an neuen Aufgaben und Herausforderungen Requirements - Eigenverantwortliche Kalkulation, Steuerung und Optimierung deiner Kampagnen - Enger Austausch mit den Teams zur Steigerung der Performance-Medialeistung - Durchführung entsprechender interner Meetings - Direkter Ansprechpartner*in für Kolleg*innen zum Thema Advertising - Aufbereitung generierter Daten in Präsentationen, Excel oder Dashboards - Selbstständige Erarbeitung und Bewertung von Media Konzepten zur Optimierung der Strategie - Permanente Erfolgskontrolle und aktives Reporting - Selbständige Bearbeitung und Weiterentwicklung des Bereichs und deiner Kund*innen Benefits - Flexible Arbeitsweise: Du entscheidest, wo und wie du arbeitest - Weiterbildung durch Buddysessions, individuelle Programme und Workshops - Team-Lunch einmal pro Woche auf Kosten des Unternehmens - Rabatte über Corporate Benefits - Kostenlose Getränke, frisches Obst und Snacks im Büro - Regelmäßige Agency Days und Hunde im Büro willkommen Company Description Buddybrand ist eine digitale Kreativagentur aus Berlin. Wir sind Experten:innen für eine Generation, die Always On ist. Mit dem Ziel, jeden Tag kreativ zu begeistern, gehen unsere (über) 45 Buddies täglich mutig voran, blicken um Ecken, suchen die Kanten und teilen ihre Talente sowie Erfahrungen, um zusammen zu wachsen — als Teams und mit unseren Kunden:innen. Zu unseren Kunden zählen u. a. L’Oréal, Red Bull, Toffifee, Lachgummi, Dr. Oetker und Xiaomi und viele weitere.

• Own the strategy, performance, and optimization of paid campaigns across a portfolio of education-focused clients • Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media • Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation • Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams • Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results • Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance • Support and mentor junior Paid Media team members while helping maintain high execution standards • Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing

Title: Senior Performance Marketing Manager Location: London, UK Type: Employee - Permanent Workplace: hybrid Category: Brand Job Description: Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. The team: The Performance Marketing team at Zopa is responsible for driving measurable customer growth through digital acquisition. We are a relatively new function with a big remit, clear commercial targets and significant opportunity to shape how performance marketing scales across the business. Right now, the focus is on scaling Zopa’s Current Account through strategic, data-driven acquisition. You’ll partner cross-functionally with stakeholders across marketing, product, analytics, creative and brand, alongside external agency partners, to shape and optimise growth initiatives. This role is well suited to someone who combines strategic thinking with strong executional rigour, and enjoys using insight, experimentation and performance data to influence decisions and drive measurable impact. A day in the life: - Shape how we invest across digital acquisition channels, audiences and creative strategies, helping decide where and how we scale customer growth most effectively. - Play a hands-on role in delivering Zopa’s performance marketing strategy across channels including Meta, Google, Apple Search Ads, TikTok, Reddit, Programmatic and emerging platforms. - Own the day-to-day running of campaigns, from optimisation and pacing through to forecasting and performance reporting, ensuring campaigns are continually improving and delivering against targets. - Experiment with new creative approaches, messaging and audience strategies to understand what resonates most with customers and drives stronger performance over time. - Help drive customer growth while balancing CAC, LTV, payback and wider commercial goals, with an immediate focus on scaling Current Account acquisition. - Dive into performance data on a daily basis using tools such as Excel, AppsFlyer, Firebase and Tableau to uncover insights, spot trends and identify opportunities for further growth. - Work closely with teams across Product, Analytics, Finance, Creative and Brand, ensuring acquisition activity aligns with broader business priorities and customer goals. - Build strong relationships with agency and external partners, helping maintain a high bar for execution, accountability and commercial impact. - Support the growth of a significant and rapidly scaling marketing budget, currently around £1m per quarter, with the opportunity to help shape how we scale investment over the coming years. - Contribute to building the future of Performance Marketing at Zopa, helping define the structure, tooling and ways of working as the function continues to grow and evolve. About you: - You have recent, hands-on experience managing performance marketing campaigns and are genuinely happy to stay close to the operational detail. - You have managed campaigns across more than one performance platform, such as Meta, Google, Apple Search Ads, TikTok, Reddit or Programmatic. - You have strong mobile-first acquisition experience and understand the difference between web and app-based customer journeys. - You are confident working with data, using tools such as Excel, AppsFlyer, Firebase, Looker, Tableau or similar. - You understand mobile attribution and measurement, including platforms such as AppsFlyer, Adjust or similar. - You are commercially minded and comfortable optimising towards CAC, LTV and growth targets. - You understand how creative performance influences acquisition and enjoy testing messaging, formats and customer angles. - You are able to communicate performance trends clearly, translating data into actionable insights while effectively highlighting risks and opportunities to senior stakeholders. - You are organised, proactive and comfortable working in a fast-moving environment. Added bonus - Experience in fintech, banking, regulated industries or app-first consumer products. - Experience scaling subscription-based or mobile-first products. - Experience managing agencies or external media partners. - Knowledge of incrementality testing, attribution modelling or App Store Optimisation. - Experience with landing page optimisation or experimentation tools. - Experience managing influencer performance campaigns across YouTube, TikTok or Meta. - Experience using AI tools to improve operational efficiency or campaign workflows At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one