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Ad Operations Specialist – Contract

OperationsOperationsContractRemoteMid LevelTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

New York

Posted

30 days ago

Salary

$70 - $90 / hour

Seniority

Mid Level

Professional Certificate2 yrs expEnglish

Job Description

Ad Operations Specialist – Contract

Sia

• Traffic end-to-end digital campaigns in ad servers (Campaign Manager 360 required; DV360 experience a plus), including placement setup, creative assignment, flight dates, budgets, and targeting — owning the technical build so campaigns launch on time and require minimal post-launch fixes • Implement, QA, and maintain conversion tracking across Floodlight activities, GA4 events, Meta Pixel/CAPI, Google Ads conversions, and third-party pixels via tag management systems (GTM required; Tealium or Adobe Launch a plus) — designing tracking holistically across platforms so attribution and data flows are reliable and trusted by media, analytics, and client teams • Perform pre-launch and post-launch technical QA on creative assets and tags — verifying publisher spec compliance (file size, dimensions, clickTag), cross-device rendering, click-through URL accuracy, and macro/parameter passing — to prevent rework and trafficking errors • Author and maintain tracking implementation documentation — data layer specs, event taxonomies, parameter mappings, trigger logic, and QA plans — and align dev, analytics, and paid media teams on tracking requirements before launch • Monitor live campaigns and debug tracking issues hands-on using browser DevTools (Network tab), GTM Preview mode, GA4 DebugView, and platform debuggers (Meta Test Events, LinkedIn Insight Tag Helper) — resolving broken tags, impression/click discrepancies, duplicate conversions, creative rendering failures, pacing anomalies, and tracker/reporting mismatches at the trafficking or tag layer (this role does not own bid, budget, or audience optimization) • Partner with media planning and analytics teams as the technical owner of delivery data: pull ad server reports, troubleshoot data-flow issues between ad server, DSP, and analytics platforms, and ensure clean data lands in reporting dashboards (media/analytics teams own the optimization decisions)

Job Requirements

  • 2+ years of hands-on ad trafficking experience in Campaign Manager 360 (CM360/DCM) — this is a hard requirement; resumes without demonstrable CM360 trafficking experience will not be considered
  • Working proficiency in Google Tag Manager, including implementing Floodlight tags, custom event tags, and third-party pixels, and authoring data layer specifications (event names, parameters, trigger logic, payload structure)
  • Hands-on experience with Google Analytics 4 (GA4) as a measurement and troubleshooting endpoint — configuring conversion events from scratch, validating with DebugView and Realtime reports, and reconciling GA4 data against ad server reporting
  • Experience designing and implementing conversion tracking across multiple platforms (Google Ads conversions, Meta Pixel/CAPI, Floodlight, LinkedIn Insight Tag) and reasoning about platform-specific attribution differences
  • Fluency in digital ad specs (IAB standards, VAST/VPAID for video, clickTag for display) and publisher trafficking workflows
  • Comfort reading and lightly modifying HTML/JavaScript snippets in tags and creatives, and inspecting network requests in browser DevTools — debugging tracking by UI alone is not sufficient for this role
  • Experience troubleshooting tracking discrepancies across ad server, GA4, and ad platforms, including duplicate conversions, attribution window differences, modeled vs observed conversions, and consent/blocking impacts

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