• Develop multi-layered organic search strategies spanning: • Traditional SEO • AI-generated search experiences • Conversational and answer-based discovery • Zero-click search environments • Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces • Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys • Build frameworks that improve authority, topical relevance, entity recognition, and discoverability • Create scalable content strategies rooted in intent, audience behavior, and semantic relevance • Build topic ecosystems and internal linking structures that strengthen topical authority • Guide the development of high-quality content designed for both human users and machine interpretation • Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems • Partner with creative, development, and marketing teams to align content with growth objectives • Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture • Implement schema and entity optimization strategies that improve machine understanding • Identify technical barriers limiting organic performance or AI discoverability • Collaborate with developers on performance improvements and scalable SEO implementations • Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence • Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights • Turn data into actionable recommendations and iterative growth strategies • Monitor competitive positioning across both traditional and AI-powered search environments • Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact • Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy • Help shape internal processes and educate teams on the future of search and discovery

Role Description Pepper Content is a rapidly growing content marketplace that connects businesses with a curated network of professional content creators. We are seeking a dynamic and results-oriented Business Development Representative to join our high-energy team. At Pepper Content, we value creativity, innovation, and a commitment to delivering top-notch content solutions. BOPM is responsible for providing project management expertise and support on pre-defined projects. Examples include process-improvement and transformational projects, project management support for client-based scientific service/publication projects. Responsibilities - Project Management: - Should be adept with creating and executing comprehensive social media strategies that align with our brand identity and target audience. - Content Creation: Curate and schedule engaging content (text, images, and videos) across multiple social media platforms. Knowledge of community management will be a good value add. - Analytics and Reporting: Track and analyze social media metrics to measure performance and identify areas for improvement. - Should be updated on the latest social media trends and best practices to optimize brand's presence on different platforms. - Manage and optimize paid social media campaigns to reach a wider audience and drive conversions. - Work closely with other internal teams (strategy, design, copy) and freelance network to ensure consistent messaging and brand alignment. - Collaboration: - Ability to influence without direct authority. - Establish and maintain efficient working relations with all internal & external key stakeholders. - Participate in project movement activities, support team initiatives & objectives. - Identify and recommend process improvements and initiatives. - Facilitate resolution of any issues by working closely with cross-functional teams. - Operational: - Plan, execute and manage deliveries for enterprises across industries. - Ensure on/before time delivery of projects that match/exceed set quality standards. - Plan and monitor capacity utilisation on projects and supply of talent accordingly. - Expertise in project management and ability to set and integrate new SOPs and training on tools to be used during all steps of managing the projects. - Mentor, train and lead a team of project managers and supply leads. - Financial Management: - Be responsible for ensuring timely & correct invoicing based on agreed milestones & customer preference. - Maximise PO utilisation by working closely with client partners. - Monitor and manage scope changes to close the loop with respective client partners. - Control the project and monitor MIS, Invoicing, consultant costs, cash flow etc. - Meet all monthly reporting/business metrics/KPI requirements and manage internal processes. - Client Partnership: - Build strong client relationships; working closely with new and existing clients to identify their pain points and future needs. - Meet clients regularly in-person & be a strategic, solution-oriented partner for them via email and phone as well. - Work with both clients and internal teams to plan and coordinate their projects from inception, driving & owning projects within specified quality, time, and pricing specifications. - Assist with project planning, including resource forecasting, timelines, and budgeting. - End to end ownership of client delight and operational efficiency. - Drive and own PO utilisation and organic growth of existing clients. - Ability to coordinate and implement successful projects from start to finish. - Set and implement systems and processes for process improvements & operational efficiency. Qualifications - Minimum of 5 years of experience in a client-facing role, with at least 3 years of experience in team management. - Strong problem-solving skills with a growth mindset and proactive approach. - Ability to thrive in diverse and remote team environments. - Proficiency in comprehension, negotiation, and analytical skills. - Graduate or Postgraduate degree (MBA preferred). - PMP certification is preferred. - Proficient in project management tools such as JIRA. - Previous experience in management and/or leadership roles is advantageous. - Capable of working independently, seeking guidance only in complex situations. - Exceptional written and oral communication skills in English. - Skilled in networking and communication across diverse functions. - Ability to navigate ambiguity and conflicting priorities with rigour.

• Own and manage up to 10 automated Looker Studio dashboards • Conduct comprehensive monthly technical health audits using Ahrefs and supplementary tools • Lead keyword research to map organic opportunities and produce structured, insight-driven content outlines • Monitor backlink profiles, tracking link acquisition, toxic link profiles, and competitor backlink strategies • Present insights, technical findings, and content strategies directly to clients via video calls • Conduct detailed competitor audits to uncover gaps and opportunities • Stay current with SEO best practice, algorithm developments, and emerging tools

Role Description Oversees/leads development and execution of content and technical SEO strategies; may include: - Developing and performing detailed site audits to identify issues and ensure site is properly optimized for search engine visibility. - Editing documentation delivered internally or externally by the SEO department. - Maintaining internal technical/content resources such as checklists and style guides. - Crafting keyword lists & reports. Serves as client point-of-contact for day-to-day SEO programs. Understands clients’ overarching marketing objectives and how digital fits/complements their goals. Responsibilities include: - Presenting strategy/technical/content findings to clients. - Preparing routine/ad-hoc reports for clients and internal teams. - Measuring results and creating actionable insights and recommendations based on data. - Identifying opportunities and relevant industry insights. - Collaborating with team leaders to produce ongoing thought capital. - Monitoring quality, accuracy and timeliness of team communications and deliverables. Qualifications - 3-5 years of experience in SEO with a strong focus on tech. - Familiarity with large scale websites (+20M pages) and ability to diagnose issues related to traffic/indexation. - Ability to prioritize recommendations into projects and roadmaps. - Demonstrated proficiency presenting SEO strategies to mid- and senior-level clients in a confident manner. - Strong knowledge of SEO tools such as Semrush, Conductor, BrightEdge, Screaming Frog, DeepCrawl, Botify, Google Search Console, etc. - Ability to field questions/offer advice regarding developing SEO content/content strategies. - Ability to work independently with minimal supervision. - Exceptional verbal/written communication skills. Benefits - Paid Family Care for parents and caregivers for 12 weeks or more. - Monetary assistance and support for Adoption, Surrogacy and Fertility. - Monetary assistance and support for pet adoption. - Employee Assistance Programs and Health/Wellness/Comfort reimbursements. - Tuition Assistance. - Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. - Matching Gifts programs. - Flexible working arrangements. - ‘Work Your World’ Program encouraging employees to work from anywhere. - Business Resource Groups that support multiple affinities and alliances.