• Execute and support paid media campaigns across assigned MEA markets • Manage day-to-day campaign operations across global and MEA-specific performance platforms • Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations • Monitor campaign performance daily • Support optimization of paid media campaigns against goals • Assist with budget pacing and reallocation recommendations • Support structured testing roadmaps • Coordinate performance creative workflows • Partner with creative, localization, and regional stakeholders • Analyze performance creative • Maintain campaign documentation, testing trackers, launch calendars • Prepare recurring performance reports and insights summaries • Work with analytics, data science, and measurement partners • Support agency, platform partner, and vendor coordination • Monitor MEA platform updates and regional media trends

• Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting. • Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. • Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans. • Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs. • Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate. • Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets. • Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features. • Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking. • Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs. • Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage. • Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes. • Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting. • Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners. • QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy. • Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies. • Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation. • Monitor E platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks. • Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

• Manage paid media campaigns across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms. • Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period. • Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential. • Lead performance creative testing across paid social, search, display, app, and regional media platforms. • Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets. • Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics. • Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency. • Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization. • Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks. • Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes. • Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities. • Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across APAC markets. • Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

• Manage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. • Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period. • Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential. • Lead performance creative testing across paid social, search, display, app, and regional media platforms. • Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets. • Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics. • Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency. • Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization. • Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks. • Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes. • Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities. • Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets. • Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.