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Resident

Making inspiring products people love coming home to.

Director, CRM

Customer Success ManagerCustomer SuccessFull TimeRemoteLeadTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

26 days ago

Salary

$150K - $180K / year

Seniority

Lead

Bachelor Degree6 yrs expEnglish

Job Description

Director, CRM

Resident

• Direct the CRM calendar, setting email and SMS scheduling and segmentation strategy in support of the company's promotional calendar; provide strategic direction and day-to-day guidance to the senior manager responsible for calendar execution • Oversee lifecycle journey strategy across email and SMS, ensuring journeys and campaign sends are complementary and collectively driving toward revenue and engagement goals • Monitor email and SMS send volume against platform costs, proactively identify budget risks, and recommend program adjustments to stay within budget • Own the CRM testing roadmap: analyze results using established methods, determine next steps, and prioritize the next best test to drive continuous program improvement • Design and evaluate analyses to measure program performance against goals on a weekly, monthly, and quarterly basis • Leverage segmentation, behavioral targeting, and personalization to maximize engagement across the customer lifecycle • Manage day-to-day relationships with CRM vendors, including primary ESP (currently Zeta); evaluate platform performance, lead initial contract renewal discussions, and make recommendations on tooling needs or changes • Lead cross-functional relationships with brand, data and analytics, creative, product, growth, and customer success to ensure CRM outputs are strategically aligned • Maintain current knowledge of CRM best practices, technology, and trends and apply insights to evolve the program • Lead and develop a team of three — two senior managers and one specialist — investing genuinely in their growth, performance, and long-term development

Job Requirements

  • 6+ years of email and SMS marketing experience in eCommerce/DTC and retail environments
  • Proven track record managing and developing teams of 2 or more
  • Bachelor's degree preferred
  • Hands-on experience with email development, including working knowledge of HTML for email
  • Proficiency with analytics platforms such as Looker; ability to rapidly develop expertise in new tools
  • Familiarity with Zeta or comparable ESP platforms (Zeta experience a plus)
  • Strong understanding of CAN-SPAM regulations and email industry best practices
  • Data-driven mindset with the ability to synthesize large datasets, identify trends, surface anomalies, and translate findings into actionable test-and-learn recommendations
  • Exceptional written and verbal communication skills with a keen creative sensibility and meticulous attention to detail
  • Thrives in fast-paced environments with the ability to ramp quickly, iterate, and manage multiple priorities with urgency
  • Self-motivated and comfortable working autonomously within a decentralized team structure
  • Ability to travel to off-site meetings as business needs require.

Benefits

  • Remote-first workplace (since 2016!)
  • Competitive salary
  • Health, Vision & Dental Insurance
  • HSA company contributions
  • 401K with company match component
  • “Take what you need” PTO
  • Wellness benefits
  • WFH office and cell phone/internet stipend
  • A FREE MATTRESS plus an awesome Friends and Family discount!

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