Founded in 2017, PadSplit offers clean, furnished rooms to members at an affordable weekly fee, including utilities, Wi-Fi, and laundry access. The company stat
MarTech Analyst – LATAM
Location
Brazil
Posted
36 days ago
Salary
$55K - $64K / year
Seniority
Senior
Job Description
MarTech Analyst – LATAM
PadSplit
• Own Segment CDP governance: Maintain and evolve the event taxonomy across web, mobile, and server-side sources. Own cross domain and cross identity mapping. Audit data quality, resolve identity resolution issues, and ensure every marketing tool downstream receives clean, reliable data. • Own Rockerbox attribution: Serve as the day-to-day owner of our multi-touch attribution platform. Diagnose channel-level performance, investigate attribution anomalies (including consent tool impacts), and build the feedback loops that inform paid media spend decisions. • Build and maintain marketing measurement infrastructure: Develop and document the measurement layer for all Member and Host Growth experiments — owning success metrics integrity, building pre/post cohorts, and ensuring statistical validity before results are acted upon acting as a consultative partner to marketing. • Support lifecycle automation analytics: Partner with our Marketing Automation team (Iterable) to ensure behavioral triggers, segmentation logic, and campaign performance data are accurate and actionable. Audit automation flows for data integrity. • Build AI-augmented marketing analytics workflows: Identify repetitive analysis tasks — weekly reporting, anomaly detection, data quality checks — and replace them with AI-powered pipelines. You will be expected to actively prototype and ship AI workflows, not just evaluate them. • Partner across data, product, and paid media: Collaborate with our Data team (Snowflake warehouse), Performance Marketing (Rockerbox, AppsFlyer, Google/Meta), and Product (Segment instrumentation on new features) to ensure the measurement layer scales as the business does. • Build and maintain marketing dashboards: Own the marketing measurement layer in Hex and other BI tools. Create dashboards that give the team a single source of truth on CAC, conversion velocity, funnel efficiency, and channel-level attribution. • Diagnose attribution and data quality issues: When a metric looks wrong, you investigate and resolve it — not escalate it. You own the answer.
Job Requirements
- Segment CDP mastery: Deep, hands-on experience managing a Segment workspace — event schemas, sources, destinations, identity resolution, and data governance. You know what a track call should look like and why it matters.
- Attribution platform experience: Hands-on experience with Rockerbox, AppsFlyer, or a comparable MTA platform. You understand first-touch vs. last-touch vs. data-driven attribution and know when each is the right lens.
- Optimizing Cross-Platform Integrations experience: You know how to make systems talk to one another leveraging tools like Zapier or Make to connect marketing, CRMs (Salesforce + ZenDesk), attribution tools and reporting systems. You love good automation.
- SQL proficiency (required): You write complex analytical queries independently — CTEs, window functions, cohort logic. Snowflake or BigQuery experience preferred.
- Python proficiency (strongly preferred): Experience using Python for data manipulation, pipeline scripting, or analysis automation. Pandas, dbt, or similar tooling is a plus.
- AI/LLM hands-on experience: You have built something with an LLM — a prompt-based workflow, an automated analysis pipeline, an agent-assisted reporting tool, or similar. You approach AI as a productivity multiplier, not a novelty.
- Lifecycle/ESP/CRM analytics experience: Familiarity with Iterable, Braze, or a comparable lifecycle platform — specifically the analytics and data layer, not just campaign execution.
- Marketing analytics fluency: You understand CAC, LTV, conversion rate by funnel stage, channel specific nuances and ROAS. You can move between a data model and a marketing strategy conversation without losing context.
- English fluency (required): You will work daily with a US-based team. Strong written and spoken English is essential for async collaboration, documentation, and cross-functional alignment.
- Experiment measurement: Experience designing measurement frameworks for A/B tests — control/treatment cohort construction, metric selection, and results interpretation.
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