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Performance Marketing Manager – Host Growth, B2B
Location
Brazil
Posted
18 days ago
Salary
$25K - $35K / year
Seniority
Senior
Job Description
Performance Marketing Manager – Host Growth, B2B
PadSplit
• Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel. • Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale. • Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth. • Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel. • Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology. • Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns. • Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement. • Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement. • Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.
Job Requirements
- 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently. Experience with B2B tactics, either in-house or at an agency, is strongly preferred, ideally across a range of spend levels.
- Deep hands-on experience with paid search, and paid social platforms (Google, Meta, X etc.); experience with additional channels is a plus.
- Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation.
- Advanced reporting capabilities with required hands-on experience in Rockerbox and GA4. Proficiency with data and BI tools such as Tableau, Supermetrics, or Looker—able to structure and use data properly to drive strategic decisions.
- Proven experience with rigorous testing and scaling structured experimentation programs.
- Highly organized with the ability to manage multiple campaigns and priorities simultaneously.
- Self-starter who takes initiative, owns outcomes, and drives projects end-to-end.
- Ability to succinctly present insights, influence stakeholders, and collaborate cross-functionally.
Benefits
- Compensation is based on the role's scope, national market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.
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