• Plan, create, and manage campaigns on Meta Ads (Facebook and Instagram) and Google Ads • Monitor campaign performance daily • Perform optimizations aimed at improving performance and reducing costs • Analyze metrics and prepare performance reports • Identify opportunities for improvement and propose new strategies • Collaborate with Customer Success, Design, and Copy teams on campaign development • Ensure campaigns are aligned with each client's objectives.

• Set up, launch, and maintain paid search and paid social campaigns across Google Ads, LinkedIn, and Meta/Instagram, following established naming conventions, targeting parameters, and budget controls. • Monitor campaign delivery daily - flagging pacing issues, budget discrepancies, and underperforming ad sets before they compound. • Implement ongoing optimizations including creative and copy updates, audience adjustments, and bid changes; support event-targeted and geo-fencing programs around key conferences and Fundraise Up-hosted events. • Review ad-to-page message match and monitor post-click metrics alongside ad performance - you're evaluating the full journey, not just the click. • Collaborate with marketing stakeholders and design to recommend landing page optimizations and brief, iterate on ad creative using test data to make feedback specific and actionable. • Run a regular cadence of structured tests across formats, creative, copy, headlines, CTAs, audiences, channels, and landing page variants. • Document test hypotheses, setups, results, and learnings in a shared log - and proactively share findings across channels so paid insights inform email, content, and events decisions. • Apply UTM parameters to all campaigns and compile performance data from Google Ads, LinkedIn, and HubSpot into weekly and monthly reporting inputs. • Work with RevOps on lead routing accuracy and source attribution hygiene between HubSpot and Salesforce. • Coordinate with the ABM Manager to align paid targeting with account lists and keep campaigns in sync with content launches, event promotions, and campaign calendars. • Stay current on platform changes and surface relevant updates to the team. • At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve. You should already be using AI meaningfully in your work and understand where it adds value and how it can improve the way you operate.

• Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives. • Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans. • Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution. • Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities. • Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution. • Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities. • Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness. • Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy. • Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership. • Apply testing methodologies and continuous optimization practices to improve program outcomes. • Partner with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to support integrated campaign execution. • Collaborate across teams to ensure consistent audience engagement, campaign alignment, and pipeline generation efforts. • Support campaign planning processes, operational workflows, and best practices that improve marketing effectiveness. • Share insights and recommendations that help inform future campaign strategies and investment decisions. • Work closely with external brand & advertising agencies to help develop strategies and content. • Leverage AI-enabled tools, automation, and data-driven insights to improve campaign performance and operational efficiency. • Identify opportunities to streamline campaign execution, reporting, and marketing workflows. • Support ongoing improvements to demand generation processes, technologies, and measurement practices.

• Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition. • Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels. • Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability. • Launch, test, and optimize campaigns directly within ad platforms when needed. • Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs. • Build and scale merchant lead generation programs that support Sales and improve lead quality and pipeline performance. • Develop and execute an experimentation roadmap across creative, landing pages, audiences, and campaign optimization. • Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and Salesforce. • Manage paid media budgets and optimize investment across lower-funnel acquisition and upper-funnel brand awareness initiatives. • Leverage AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production. • Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance.