• Konzeption, Umsetzung und kontinuierliche Optimierung von SEO-Strategien für eCommerce- und Leadgenerierungs-Projekte • Planung, Aufbau und Optimierung von Google-Ads-Kampagnen (Search, Shopping, Performance Max, Display) • Keyword-Recherche, Wettbewerbsanalysen sowie Ableitung von Content- und Kampagnenstrategien • Technische SEO-Analysen und Optimierungen von Website´s und Online Shops (Indexierung, Seitenstruktur, Ladezeiten, Onpage-Optimierung) • Analyse und Auswertung relevanter KPIs sowie Erstellung von Reportings und Handlungsempfehlungen • Enge Zusammenarbeit mit Performance-Marketing-Managern, Designern und Entwicklern • Strategische und operative Beratung unserer Kunden in regelmäßigen Abstimmungen

• Take ownership of both content creation and organic growth strategy. • Create content that supports business growth, generates demand, and contributes to pipeline outcomes. • Develop compelling content assets while ensuring they are strategically positioned for maximum visibility across search engines and AI-powered answer platforms. • Join a high-growth, forward-thinking digital organization focused on innovation and data-driven decision-making. • Own the development and delivery of all written content, including website content, LinkedIn articles, and campaign assets. • Create high-value lead generation content such as guides, reports, whitepapers, and playbooks. • Develop persuasive landing page copy and advertising content in collaboration with performance marketing stakeholders. • Lead SEO strategy development and implementation, including keyword research, topic planning, and on-page optimization. • Own and continuously refine GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies. • Execute optimization initiatives and work closely with relevant teams to maximize content reach and performance.

• Own and manage the organization's online reputation and search presence across major digital platforms. • Develop and execute SEO-driven reputation management strategies to strengthen brand visibility and authority. • Monitor search engine results, brand mentions, reviews, and online conversations to identify opportunities and potential reputation risks. • Build and maintain a strong portfolio of high-authority digital assets, profiles, and content properties. • Create and execute content strategies designed to enhance brand credibility and improve search rankings. • Develop relationships with media outlets, journalists, industry publications, and influencers to secure positive brand coverage. • Lead digital PR initiatives, guest posting campaigns, thought leadership content, and media placements. • Execute rapid-response reputation management campaigns when negative content or brand risks emerge. • Build and nurture customer advocacy programs that encourage positive brand engagement and organic endorsements. • Partner with customer-facing teams to identify and amplify success stories, testimonials, and positive customer experiences. • Continuously optimize strategies for evolving search algorithms, AI-powered search experiences, and digital reputation trends. • Track and report on key performance indicators related to search visibility, brand sentiment, content performance, and reputation metrics. • Identify automation, monitoring, and analytics tools that improve visibility and reputation management efficiency.

• Deliver successful Reddit marketing programs (including SEO + AEO strategies) that meet client goals and KPIs through data-driven strategies and strong execution • Help write the playbook for how we deliver increased visibility on AI platforms like ChatGPT, how we create content on Reddit that influences and engages audiences without coming across as promotion, and how to best leverage website content and authority to impact a brand’s overall visibility on the internet across both Google (SEO) and AI platforms (AEO) • Provide detailed reporting and analysis of campaign performance using web analytics tools, spreadsheets and data integrations