MODintelechy

• Translate Marketing Strategy into Audience Design • Partner with marketing and journey teams to translate campaign objectives, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks. • Ensure audience strategies align with B2B account-based engagement models and customer journey requirements. • Develop scalable audience structures, qualification logic, and activation approaches that support coordinated engagement across email, web personalization, paid media, and other digital channels. • Ensure audience logic remains consistent across platforms and destinations. • Work closely with Tech Capability Leads and platform teams to translate audience use cases into clear business and functional requirements. • Provide guidance on how audiences should be structured and activated within platforms such as AEP, AAM, Adobe Target, Marketo, and related MarTech ecosystems. • Validate that audience definitions can be executed effectively based on available profile data, identity structures, and segmentation logic. • Act as a connector between marketing stakeholders, MarTech teams, and technical capability leads to ensure audience requirements are clearly understood and operationalized.

• Drive Execution from Within • Embed within the client and delivery team to actively drive day-to-day execution • Identify where work is stalled and unblock progress immediately • Ensure multiple workstreams advance in parallel without creating new dependencies • Maintain momentum across operational, onboarding, CX, and enablement initiatives • Act as the “Second Brain” to Program Leadership • Partner closely with program leadership to translate strategy into execution • Absorb context quickly and redistribute it so others can act without needing constant input • Step in to own conversations, decisions, or deliverables when bandwidth is constrained • Anticipate execution gaps and proactively create structure before issues escalate • Enable Independent Team Performance • Equip team members (BA, onboarding, design, change management) with: Clear direction, Defined ownership, Actionable next steps • Push ownership down into the team—avoiding centralized execution bottlenecks • Coach individuals to take the lead on their respective workstreams • Ensure accountability is maintained without slowing execution velocity • Create Clarity in Ambiguity • Turn incomplete or evolving inputs into structured plans and tasks • Define “what happens next” across all active workstreams • Ensure alignment without slowing things down with unnecessary process • Simplify complexity so teams can execute confidently and quickly • Represent the Program • Step into client calls, workshops, and internal sessions as needed • Confidently lead discussions, ask the right questions, and move decisions forward • Maintain continuity when primary program leadership cannot be present • Build credibility quickly with both internal teams and enterprise stakeholders • Operationalize the Work • Build lightweight systems (e.g., Asana, trackers, recaps) that enable execution without hand-holding • Document just enough to keep the team aligned and moving • Ensure nothing falls through the cracks as velocity increases • Create repeatable operating rhythms that improve delivery consistency and speed

Role Overview This role is responsible for ensuring that customer and account data is operationally ready for marketing activation. It sits at the intersection of marketing, data, and technology, translating data structures and identity frameworks into usable audiences that can be activated across channels. The focus is on audience readiness, segmentation integrity, and activation feasibility, ensuring that marketing strategies can be executed using accurate, complete, and properly structured data. This role does not define data strategy or governance frameworks. Instead, it operationalizes them, validating that identity resolution, profile attributes, and segmentation logic support real-world marketing use cases. This role operates in a complex B2B SaaS environment, where audience definition must account for account structures, buying groups, multiple identities, and non-linear customer journeys. What You Will Do Own Audience Readiness for Marketing Activation Ensure that customer and account data is structured, available, and usable for segmentation and channel activation. Translate data models and marketing requirements into executable audience definitions that support real-world use cases. Validate Identity, Profile & Segmentation Integrity Ensure identity resolution, profile stitching, and key relationships (account, contact, buying group) support accurate audience qualification. Validate segmentation logic, attribute usage, and eligibility rules to ensure audiences behave as expected across systems. Align Data Structures with Activation Requirements Ensure audience definitions are compatible with downstream activation platforms (e.g., marketing automation, personalization, paid media). Confirm correct use of identity keys, profile attributes, and audience logic to support cross-channel execution and account-based engagement. Monitor Audience Health & Diagnose Data Issues Continuously assess profile and audience integrity, including fragmentation, duplication, and data inconsistencies. Identify and resolve issues impacting audience size, reach, suppression logic, and activation performance, translating data issues into clear marketing impact. Bridge Data, Martech & Marketing Execution Work closely with data, engineering, and marketing teams to operationalize data products (e.g., ICP models, scoring, schema updates) and support campaign and journey execution. Provide guidance, troubleshooting, and enablement to ensure audiences are activation-ready at launch. What We’re Looking For The ideal candidate has worked in B2B SaaS or enterprise environments where: - Audience definition depends on account structures and buying groups - Identity resolution and profile stitching directly impact campaign performance - Segmentation must support multi-channel, multi-touch engagement - Data quality issues have a clear downstream impact on pipeline and revenue Qualifications - 6+ years in marketing operations, marketing data, or audience activation roles - Strong experience in B2B SaaS or enterprise technology environments - Hands-on experience with customer data platforms and/or marketing automation platforms (e.g., Adobe Experience Platform, Marketo, etc.) - Deep understanding of identity resolution, profile stitching, and segmentation logic - Experience supporting cross-channel activation (email, web, paid media, personalization) preferably with an understanding of Adobe Journey Optimizer, Target and Marketo. - Familiarity with account-based marketing and buying group dynamics - Ability to translate technical data issues into clear marketing impact - Strong cross-functional collaboration across marketing, data, and engineering teams About MODintelechy MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, and change. We're People First. MODintelechy is an Equal Opportunity Employer. MODintelechy practices equal employment opportunity in all employment decisions without regard to race, religion, national origin, age, sex, sexual orientation, disability, gender or gender non-conforming identification, or any other characteristic or status protected by federal, state, or local laws.

Role Overview This role is responsible for ensuring that marketing strategies, processes, and capabilities are adopted effectively across the organization. It translates complex concepts into practical, usable guidance and drives consistent execution across teams. The focus is on enabling people through training, playbooks, and hands-on support; and, more succinctly, ensuring that new methods of working are understood, adopted, and sustained over time. Success in this role is measured not by what is delivered, but by how teams operate differently as a result. This role operates in a B2B SaaS environment with complex buying cycles, account-based engagement models, and cross-functional execution. Key Responsibilities Deliver Strategy & Process into Usable Guidance Convert strategy, governance, and operating models into practical, role-based guidance that teams can apply in day-to-day work. Ensure clarity on how to execute within the defined frameworks. Design & Deliver Enablement Programs Develop and deliver training programs tailored to different audiences, including leadership, regional teams, and channel owners. Support onboarding for new processes, tools, and ways of working. Build Playbooks, Toolkits & Self-Service Resources Create and maintain playbooks, templates, and guides that enable consistent execution across journeys, channels, and regions. Ensure materials stay aligned with current processes and governance standards. Drive Adoption & Behavioral Change Define adoption success metrics and track how teams are using new capabilities and processes. Identify gaps, address resistance, and partner with leadership to drive sustained changes in how teams operate. Support Execution & Continuous Improvement Provide hands-on support during rollout of new capabilities and processes. Gather feedback, refine enablement approaches, and build a community of practice to reinforce learning and adoption. What We Are Looking For The ideal candidate has driven the adoption of new marketing capabilities in B2B SaaS or enterprise environments where success depends on: - Aligning teams around new operating models - Enabling account-based and multi-touch engagement strategies - Driving behavioral change across distributed teams and the ability to measure change Qualifications - 6+ years in marketing enablement, transformation, or program leadership - Experience driving the adoption of new processes, tools, or operating models - Strong background in B2B SaaS or enterprise marketing environments - Excellent communication and instructional design capabilities - Proven ability to influence behavior across distributed teams - Experience supporting complex, multi-stakeholder marketing organizations About MODintelechy MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, and change. Location Remote, U.S.-based preferred Occasional client travel may be required We're People First. MODintelechy is an Equal Opportunity Employer. MODintelechy practices equal employment opportunity in all employment decisions without regard to race, religion, national origin, age, sex, sexual orientation, disability, gender or gender non-conforming identification, or any other characteristic or status protected by federal, state, or local laws.

• Own Omnichannel Strategy & Roadmap • Define and evolve the omnichannel marketing strategy across the full customer and account lifecycle • Build and manage a prioritized journey roadmap aligned to business goals, revenue impact, and audience needs, and lead planning cycles to align stakeholders on priorities • Design End-to-End Customer Journeys • Translate strategy into structured journey blueprints that define personas, buying groups, lifecycle stages, triggers, and desired outcomes • Establish how journeys progress across non-linear paths and how engagement evolves over time • Define Decisioning, Personalization & Channel Orchestration • Clarify the role of each channel within the journey and how signals (behavioral, intent, product usage, sales activity) drive interactions • Ensure Cross-Functional Alignment • Work closely with data, martech, content, and operations teams to ensure journey designs are executable and aligned with platform capabilities • Develop reusable experience design principles and journey frameworks that reduce design time for future journeys

• Establish Governance Frameworks & Policy • Design the Marketing Operating Model • Drive Role Clarity & Decision Accountability • Ensure Compliance, Quality & Operational Consistency

• Execute against and contribute to shared marketing design systems, including templates and components for email modules, website sections, presentation layouts, proposal templates, and marketing collateral • Build and maintain reusable assets in Figma using best practices such as auto layout, variants, and shared libraries • Apply marketing systems across multiple clients and brands to ensure consistency, efficiency, and quality • Identify gaps, inconsistencies, or opportunities for improvement surfaced through real project work, and raise them with the Digital Design Director for prioritization • Support documentation and usage guidance to help teams apply marketing systems effectively • Design marketing and digital assets including email templates, landing pages, websites, proposal and presentation templates, case study layouts, brand identity systems, and sales collateral • Translate strategy, messaging, and requirements into clear, effective visual design • Apply shared systems thoughtfully while adapting to different brand needs and audiences • Collaborate with strategists, writers, developers, and account partners throughout the delivery process • Participate in client presentations, reviews, and working sessions as needed • Work closely with the Digital Design Director to execute system priorities and direction • Contribute constructively to critiques and feedback sessions • Manage multiple workstreams while maintaining quality and attention to detail • Maintain a high bar for craft while working efficiently within shared framework

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Principal Consultant, Revenue Growth and Channel Strategy to lead senior-level client engagements focused on designing and evolving end-to-end revenue systems across both direct and indirect sales models. This role is ideal for someone with deep experience in channel sales environments who can pair strategic thinking with real-world change leadership. You will advise executive stakeholders on how to align customer journeys, partner motions, enablement, incentives, and operating models to improve retention, renewals, and long-term revenue performance. This is a senior, client-facing consulting role for someone who thrives in ambiguity, operates comfortably with executive stakeholders, and is trusted to shape direction, not just deliver analysis. What You Will Do - Revenue and Channel Strategy Leadership - Own and lead client engagements end-to-end, serving as the primary strategic advisor on revenue growth, retention, renewals, and channel performance. - Frame ambiguous growth, adoption, or renewal challenges into clear strategic narratives, operating models, and prioritized roadmaps. - Advise senior leaders on how direct sales, channel partners, and customer success teams should work together to drive sustainable revenue outcomes. - Lead executive-level conversations, working sessions, and decision forums across sales, marketing, customer success, and partner organizations. - Channel Sales Enablement and Adoption - Design channel strategies that account for partner ecosystems, indirect sales motions, and distributed ownership. - Develop enablement approaches that help sellers and partners adopt new motions, messaging, and processes at scale. - Advise on incentive structures, governance models, and performance measurement that drive partner and seller adoption. - Help clients navigate the realities of influencing sellers and partners they do not directly manage. - Customer Journey, Retention, and Renewals Strategy - Lead end-to-end customer lifecycle strategy across acquisition, onboarding, adoption, expansion, and renewal. - Design retention and renewal strategies tied to net revenue retention and long-term customer value. - Identify renewal risk, expansion opportunities, and lifecycle friction across direct and channel-led customer relationships. - Ensure acquisition and channel strategies align with retention economics and long-term revenue health. - Change Management and Operating Model Design - Guide organizations through change across people, processes, and incentives, not just strategy. - Support clients in driving adoption across internal teams and external partners. - Align marketing, sales, customer success, and channel stakeholders around shared goals and operating rhythms. - Pressure-test recommendations against organizational readiness, cultural dynamics, and execution constraints. - Business Development Contribution - Support business development through discovery conversations, strategic problem framing, and scope shaping. - Identify opportunities for follow-on, expansion, or renewal-related work that emerges naturally from strategy engagements. - This role does not carry a sales quota. Final pricing and contracting decisions are handled by firm leadership. Qualifications - Ten or more years of experience in B2B revenue, go-to-market, channel, or growth strategy roles. - Experience operating within or advising organizations that sell through indirect channels such as partners, distributors, or resellers. - Prior consulting or advisory experience, either within a firm or in a senior advisory capacity. - Proven track record advising senior client stakeholders and leading complex, multi-stakeholder engagements. Requirements - Strong problem framing, structured thinking, and executive presence. - Deep understanding of channel sales dynamics, enablement, and adoption challenges. - Ability to lead change across organizations where influence matters more than authority. - Comfort operating in ambiguous environments with high expectations and limited direction. - Ability to connect strategy directly to commercial outcomes such as retention, renewals, and revenue growth. Benefits - This Role Is a Strong Fit If You: - Have led strategy or transformation work in organizations with complex channel or partner ecosystems. - Have enabled sellers or partners you did not directly manage and understand adoption as a success metric. - Are comfortable advising executives on change, incentives, and operating models, not just strategy decks. - Think about customer journeys, channels, and lifecycle strategy as parts of a single revenue system. - Enjoy owning work from problem framing through recommendation and change guidance. - Care deeply about commercial outcomes rather than activity metrics or tactical execution.