**What You’ll Do** Most days in this role usually involve a mix of: - Partnering with Technology & Operations and external HubSpot consultants to validate data models, lifecycle structures, and integrations - Defining and implementing lifecycle stages, lead scoring models, routing logic and automation that reflect how the business actually operates - Owning HubSpot forms, consent management, subscription frameworks and compliance best practices (GDPR, CAN-SPAM) - Building scalable automation for lead handling, nurturing, re-engagement, internal alerts and suppression - Establishing trusted reporting and dashboards that clearly show funnel health, conversion, attribution and performance - Creating governance, documentation, and playbooks so systems are usable, understandable and sustainable - Improving database health through ongoing hygiene, deduplication and data quality rules - Enabling the marketing team through training sessions, walkthroughs and clear “how this works” documentation - Preparing a thorough documentation, including system maps, SOPs, and recommendations for future optimisation

• Own and optimize the marketing tech stack (e.g., CRM, marketing automation, attribution, analytics tools) • Partner closely with Sales Ops / RevOps to ensure clean data flow across the funnel • Lead implementation, integration, and ongoing optimization of tools and platforms • Define and maintain funnel metrics from lead → MQL → SQL → revenue • Build dashboards and reporting that drive decision-making (not vanity metrics) • Own attribution models and performance measurement across channels • Ensure data integrity, governance, and documentation • Design scalable marketing processes (campaign planning, launches, lead routing, SLAs) • Improve operational efficiency through automation and clear workflows • Create playbooks and documentation to support a growing team • Partner with demand gen, content, and product marketing to operationalize campaigns • Manage campaign setup, QA, segmentation, and post-launch analysis • Enable experimentation through testing frameworks and performance insights • Act as a strategic partner to Sales, Customer Success, Finance, and Product • Translate business goals into operational requirements • Help align GTM teams around shared definitions, metrics, and outcomes

• Assist with planning and coordinating logistics for multiple marketing events • Support project tracking by attending weekly calls with our design agency • Manage and submit requests through ClickUp • Schedule planning meetings with internal subject matter experts (SMEs) • Schedule social media posts using Sprout Social (approximately 5 per week) • Monitor LinkedIn for comments and messages and flag items for team response • Track and report monthly LinkedIn employee engagement for internal leaderboard • Create and schedule new hire announcement graphics using provided templates • Build and distribute Weekly Digest emails using Account Engagement (Pardot) with provided content • Monitor and manage the marketing inbox, routing inquiries as needed • Update weekly Marketing Scorecard metrics using Salesforce and other reporting tools • Track and compile engagement and performance data for reporting • Take detailed meeting notes for all marketing and bi-weekly sales/marketing meetings • Proofread blog submissions from SMEs prior to final approval • Support general administrative tasks to keep marketing initiatives on track

• Manage and optimize all integrations between Hubspot and other tools in the marketing technology stack. • Develop and refine marketing operations processes, including lead scoring, nurture workflows and AI adoption to enhance efficiency and effectiveness. • Set up database segmentation, ensure data integrity, synchronization, and flow between Hubspot and Salesforce CRM. • Define and enforce best practices for lead and contact lifecycle management across marketing and sales teams. • Oversee marketing system integrations, working cross-functionally to implement and maintain connections between key platforms to support automation, tracking, and reporting. • Evangelize use of AI to automate marketing and sales processes for scalability and efficiency. • Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance. • Creation and distribute key marketing reports - including advertising performance, lead source attribution, pipeline contribution, marketing influence and campaign impact. • Manage A/B testing and performance tracking across channels (email, landing pages, ads). • Collaborate closely with Sales, IT, and Operations teams to ensure smooth data flow, CRM follow-up logic, and campaign execution. • Support email marketing execution, nurture programs, supporting campaign setup, testing, and email performance analytics. • Identify process improvements within marketing systems and workflows to optimize for scalability, efficiency, and automation. • Track and manage the marketing budget, including invoice processing, vendor contract management, expense reporting, and budget forecasting to ensure alignment with company goals. • Collaborate with Sales Leadership, the BDR Manager, and Sales Operations to design, enhance, and maintain BDR workflows across the tech stack.