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Bridging Strategy and Execution to Unlock Revenue Growth Across the Customer Lifecycle
Audience Architect – Audience Creation, Activation
Location
United States
Posted
67 days ago
Salary
0
Seniority
Senior
Job Description
Audience Architect – Audience Creation, Activation
MODintelechy
• Translate Marketing Strategy into Audience Design • Partner with marketing and journey teams to translate campaign objectives, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks. • Ensure audience strategies align with B2B account-based engagement models and customer journey requirements. • Develop scalable audience structures, qualification logic, and activation approaches that support coordinated engagement across email, web personalization, paid media, and other digital channels. • Ensure audience logic remains consistent across platforms and destinations. • Work closely with Tech Capability Leads and platform teams to translate audience use cases into clear business and functional requirements. • Provide guidance on how audiences should be structured and activated within platforms such as AEP, AAM, Adobe Target, Marketo, and related MarTech ecosystems. • Validate that audience definitions can be executed effectively based on available profile data, identity structures, and segmentation logic. • Act as a connector between marketing stakeholders, MarTech teams, and technical capability leads to ensure audience requirements are clearly understood and operationalized.
Job Requirements
- 6+ years of experience in audience strategy, marketing operations, MarTech consulting, or audience activation roles
- Strong experience in B2B SaaS or enterprise technology environments
- Required hands-on experience with audience and customer data platforms such as Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo, or similar CDP ecosystems
- Strong understanding of audience segmentation, qualification logic, and activation frameworks
- Experience designing audiences for cross-channel activation including email, web personalization, and paid media
- Familiarity with account-based marketing, buying group dynamics, and complex B2B customer journeys
- Ability to translate marketing requirements into structured audience use cases and business requirements
- Strong collaboration skills across marketing, MarTech, analytics, and technical teams
- Ability to communicate technical constraints and audience considerations in clear business terms.
Benefits
- Equal Opportunity Employer
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