Macfor

Role Description - Levantar dados brutos a partir de ferramentas internas (ex: CRM) e ferramentas de mercado (ex: LinkedIn, Lusha, Apollo, Lemlist, etc.); - Refinar e analisar dados comerciais, com extração e apresentação de insights acionáveis; - Pesquisar e executar otimização da inteligência comercial a partir da orquestração de ferramentas; - Apoiar projetos e atividades de geração de demanda, growth, go-to-market e prospecção. Requirements - Conhecimento de ferramentas básicas de cálculo e BI: Excel, Power BI, etc.; - Habilidades em ferramentas de inteligência de mercado para analisar comportamentos e tendências; - Conhecimento de ferramentas de produtividade e inteligência comercial: CRMs, LLMs de IA, Sales Navigator, Lusha, Apollo, etc.

• Plan, execute and optimize paid media campaigns for clients across different industries; • Develop performance-focused strategies aimed at lead generation, sales and branding; • Manage campaigns across multiple media platforms; • Analyze performance and recommend continuous optimizations based on key performance indicators; • Prepare reports and presentations with strategic insights for clients and internal teams; • Define and track KPIs; • Support the development of media plans and allocation of budget; • Collaborate with Account Management, BI, Content, SEO, CRM and Creative teams to ensure integrated campaigns; • Conduct A/B tests and experiments to continuously improve campaigns; • Stay up to date with trends, platform updates and new digital media opportunities.

• Conduzir processos de recrutamento e seleção de ponta a ponta (end-to-end), desde o alinhamento da vaga até a etapa de proposta e fechamento • Realizar reuniões de alinhamento com gestores para definição do perfil, requisitos técnicos e estratégia de atração • Elaborar e divulgar vagas em diferentes canais de recrutamento • Conduzir triagem de currículos e análise de aderência técnica e comportamental • Atuar com hunting ativo, utilizando diferentes estratégias para identificar profissionais qualificados • Realizar abordagens consultivas com candidatos via LinkedIn e outros canais • Conduzir entrevistas por competências e entrevistas técnicas, avaliando aspectos comportamentais e aderência ao perfil da posição • Elaborar pareceres estruturados e apresentar candidatos aos gestores • Acompanhar todo o funil do processo seletivo, garantindo uma boa experiência para candidatos e gestores • Gerenciar múltiplas vagas simultaneamente, priorizando demandas e prazos • Alimentar e manter o ATS atualizado durante todas as etapas do processo • Apoiar na construção e melhoria contínua dos processos, indicadores e estratégias de Talent Acquisition

• Liderar a operação de Recrutamento e Seleção, garantindo qualidade, agilidade e eficiência em todos os processos seletivos; • Atuar como principal ponto de contato entre Talent Acquisition, gestores e sócios, alinhando prioridades, estratégias e necessidades de contratação; • Realizar alinhamentos de perfil com lideranças e apoiar na definição das melhores estratégias de atração para cada posição; • Gerenciar o pipeline de vagas, acompanhando SLA, prioridades, riscos e capacidade operacional da equipe; • Estruturar, acompanhar e revisar OKRs, metas e indicadores da área; • Desenvolver e acompanhar o desempenho da equipe de recrutadores por meio de feedbacks, acompanhamento de indicadores; • Garantir padronização, qualidade e melhoria contínua dos processos, entrevistas, pareceres e experiência dos candidatos; • Atuar operacionalmente em processos seletivos end-to-end quando necessário, garantindo suporte ao time em períodos de maior demanda; • Conduzir reuniões periódicas com gestores para acompanhamento das vagas abertas e definição de prioridades; • Buscar constantemente novas ferramentas, metodologias e tecnologias para evolução da área de Talent Acquisition.

• Generalist, strategic perspective to handle publishing, monitoring and community management (responding); • Plan, schedule and publish social media content while monitoring channel performance; • Continuously monitor major platforms for trends, emerging formats and relevant cultural conversations; • Identify real-time opportunities for activations and timely content; • Interact directly with the audience (responding), strengthening relationships and managing the community; • Conduct social listening focused on the brand, competitors and audience behavior; • Analyze metrics and KPIs, recommending improvements and continuous optimizations to digital strategies.

• Plan, build, and optimize nurture sequences, automation flows, and CRM journeys in RD Station; • Structure journeys for different stages of the funnel; • Perform diagnostics of databases, segmentations, lists, tags, events, and flow entry/exit criteria; • Implement complete automations within RD Station, ensuring logical design, organization, governance, and measurement; • Create segmentation and personalization strategies based on behavior, funnel stage, profile, interest, and engagement; • Support the definition of lead scoring rules, lifecycle stages, handoff flows to sales, and MQL/SQL criteria; • Develop email marketing campaigns, landing pages, forms, and automation flows; • Monitor metrics such as open rate, click-through rate, conversions, unsubscribes, deliverability, opportunity generation, and impact on sales; • Identify opportunities to improve existing journeys by proposing tests, adjustments, and new approaches; • Maintain documentation of flows, rules, segmentations, naming conventions, and operational best practices; • Interface with clients to gather requirements, align expectations, present strategies, validate deliverables, and report results; • Lead meetings to present diagnostics, action plans, results, and next steps; • Collaborate with media, content, planning, BI, account management, and commercial teams; • Support clients in advancing CRM maturity, automation capabilities, and strategic use of RD Station.

• Organize and coordinate the workflow between departments; • Ensure requests are properly assigned and tracked through to final delivery; • Monitor deadlines and priorities to ensure timely delivery; • Facilitate communication between teams to prevent rework and misalignment; • Identify process bottlenecks and propose operational improvements; • Act as a bridge between departments, promoting efficiency and productivity in the agency's internal routines.

• Receber e organizar as demandas encaminhadas pelo time de Atendimento; • Direcionar pautas, briefings e materiais para as áreas responsáveis; • Acompanhar prazos, responsáveis e andamento das entregas; • Realizar follow-ups internos e manter os controles atualizados; • Apoiar a comunicação entre as áreas, evitando desalinhamentos e retrabalhos; • Sinalizar atrasos, falta de informações ou possíveis gargalos no fluxo; • Apoiar na organização de cronogramas e prioridades.

• The Ag Quality Technical Expert I will help ensure the written excellence of Macfor's deliverables, with a primary focus on orthographic accuracy of content; • Their outputs are directly tied to client satisfaction; • Maintain orthographic errors at 0% each quarter; • Develop a quality playbook to reduce client errors; • Write a content manual for three clients.

• Execute outbound prospecting, mapping and contacting leads in strategic B2B segments across multiple channels (email, LinkedIn, WhatsApp, phone, and in-person at events); • Execute and manage active cadence sequences; • Qualify and schedule meetings (SALs) with decision-makers and C-levels at large enterprise accounts within long, consultative sales cycles; • Perform account intelligence before each outreach, understanding the lead's context to personalize communication; • Support closers in the pre-discovery: organizing information, collecting strategic account data, and assisting in proposal structuring; • Participate in ABM projects in parallel with outbound prospecting, contributing intelligence and execution; • Attend business events for in-person prospecting when required, with availability for occasional travel.