Agência de marketing digital full service. Driven by data. Powered by creativity.
CRM Analyst, Mid-Level
Location
Brazil
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
CRM Analyst, Mid-Level
Macfor
• Plan, build, and optimize nurture sequences, automation flows, and CRM journeys in RD Station; • Structure journeys for different stages of the funnel; • Perform diagnostics of databases, segmentations, lists, tags, events, and flow entry/exit criteria; • Implement complete automations within RD Station, ensuring logical design, organization, governance, and measurement; • Create segmentation and personalization strategies based on behavior, funnel stage, profile, interest, and engagement; • Support the definition of lead scoring rules, lifecycle stages, handoff flows to sales, and MQL/SQL criteria; • Develop email marketing campaigns, landing pages, forms, and automation flows; • Monitor metrics such as open rate, click-through rate, conversions, unsubscribes, deliverability, opportunity generation, and impact on sales; • Identify opportunities to improve existing journeys by proposing tests, adjustments, and new approaches; • Maintain documentation of flows, rules, segmentations, naming conventions, and operational best practices; • Interface with clients to gather requirements, align expectations, present strategies, validate deliverables, and report results; • Lead meetings to present diagnostics, action plans, results, and next steps; • Collaborate with media, content, planning, BI, account management, and commercial teams; • Support clients in advancing CRM maturity, automation capabilities, and strategic use of RD Station.
Job Requirements
- Experience with RD Station Marketing, particularly automations, segmentations, emails, landing pages, lead scoring, and database management;
- Hands-on experience creating and managing nurture sequences and automated journeys;
- Ability to design flows with clear logic, organization, and a focus on results;
- Experience with CRM, inbound marketing, marketing automation, lead nurturing, and sales funnel management;
- Strong ability to interpret campaign and automation metrics;
- Experience presenting results and conducting client meetings;
- Organized approach to documenting processes, flows, rules, and strategic decisions;
- Ability to prioritize, manage deadlines, and oversee multiple concurrent projects;
- Experience working in an agency, consultancy, B2B operations, or companies with complex funnels.
Benefits
- Knowledge-sharing environment and networking opportunities with partners and clients;
- Potential access, subject to hiring or partner interest, to market content, workshops, and events organized or recommended by Macfor;
- Recommendations of recognized literature and methodologies to improve delivered services;
- Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas;
- Full autonomy in choosing methods and strategies to fulfill contracted deliverables;
- Opportunity to develop new projects and grow.
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