• Очолити маркетингову функцію Spurs Unit та забезпечити ефективну роботу команди з 10–11 спеціалістів у напрямах User Acquisition, Creative та Growth. • Провести комплексний аудит маркетингової функції, оцінити ефективність каналів залучення, процесів, команди та визначити ключові можливості для масштабування. • Розробити та реалізувати маркетингову стратегію юніту відповідно до бізнес-цілей продукту, забезпечуючи її виконання через чіткі пріоритети, процеси та KPI. • Виступати стратегічним партнером для Unit Lead, беручи участь у прийнятті ключових рішень щодо розвитку продукту та бізнесу. • Формувати та розвивати команду відповідно до потреб бізнесу: розвивати наявних спеціалістів, залучати нові таланти та будувати ефективну організаційну структуру. • Масштабувати платні канали залучення користувачів (Meta, TikTok, Google, ASA та інші), забезпечуючи стабільне зростання бізнесу з фокусом на ефективність інвестицій, ROAS та CAC. • Шукати та тестувати нові можливості для росту: канали, аудиторії, ринки, партнерства та інші нестандартні точки масштабування. • Розвивати органічні джерела залучення користувачів через ASO, бренд-маркетинг, контентні ініціативи, партнерські інтеграції та віральні механіки зростання. • Будувати систему прийняття маркетингових рішень на основі даних, експериментів та глибокого аналізу результатів.

Title: Performance Marketing Director Location: Greenwood Village, CO Job Description: What You’ll Do: Performance Marketing Director will own the strategy and execution of all paid and digital acquisition channels — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns. You'll bridge the art of homebuilder marketing with the science of performance analytics, connecting media spend directly to model center traffic, appointments, and closings. You'll lead a team of 3 direct reports spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing leader for Century Communities and Century Complete. Hybrid position 3 days in the office 2 days remote. Location, Greenwood Village, CO. Your Key Responsibilities Include: • Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget • Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO • Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting • Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews) • Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities • Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource) • Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend • Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral • Deliver regular performance dashboards to sales, division presidents, and executive leadership • Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM • Align digital and lifecycle marketing that to build cohesive and dynamic experiences for prospects across the buyer journey • Manage the martech stack including analytics platforms, tag management, and ad tech integrations • Manage relationships with digital agencies, media buyers, and listing platform partners, inclusive of evaluating the need for an agency partner • Collaborate closely with marketing functions, community sales managers, division marketing managers, and the creative team What You Have: • Proven experience managing and developing a small team • Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms • Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search • Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery • Strong analytical skills with the ability to connect media metrics to business outcomes • Experience with full-funnel attribution in a long sales cycle environment Preferred • Prior experience in homebuilding, real estate, or residential development • Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction) • Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot) • Understanding of new home sales processes and Realtor co-op dynamics Your Education and Experience: • A Bachelor’s Degree in Marketing, Communication, or a related field. • 7+ years in performance or digital marketing, with 3+ years in a director-level role. Compensation Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $130,000 to $160,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan. #LI-MS1 #Hybrid About Century Communities Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you, if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level, then apply today! As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits needed to build successful, rewarding careers.

• Prototype and launch AI powered marketing workflows to improve targeting, personalization, and speed. • Build and ship MVPs of growth experiments using tools such as Retool, Bubble, Make, Zapier, Vercel, or lightweight scripts without requiring engineering support. • Automate repetitive workflows using AI agents and no code tools. • Develop positioning and messaging that make complex AI concepts understandable, approachable, and outcome focused. • Partner closely with product and engineering to launch new AI capabilities. • Leverage APIs, webhooks, and LLMs to build growth infrastructure and enable faster scaling. • Create compelling, AI informed content across web, email, product, and sales assets. • Build relationships with AI communities, partners, and influencers.

• Own and execute RPM Healthcare's growth marketing strategy • Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers • Partner closely with sales leadership to support pipeline generation and revenue growth • Build lead nurturing programs that move prospects from awareness to opportunity • Develop account-based marketing initiatives for strategic target accounts • Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives • Improve lead conversion performance across the funnel • Lead the ongoing evolution of the RPM Healthcare brand • Improve website messaging, positioning, and user experience • Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility • Ensure consistent messaging across all channels and customer touchpoints • Help define how RPM Healthcare is positioned against competitors • Create presentations, case studies, one-pagers, videos, and sales collateral • Support executive presentations and conference opportunities • Partner with sales to create targeted campaigns and outreach initiatives • Build marketing programs that directly support revenue generation • Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution • Establish KPIs, reporting processes, and performance dashboards • Manage marketing budgets, contractors, agencies, and external vendors • Continuously evaluate marketing effectiveness and ROI