• You develop cross-channel performance marketing strategies for our clients (Meta, LinkedIn, Google Ads and other relevant platforms) • You plan, manage and optimize campaigns against clearly defined KPIs such as leads, ROAS, CPA or revenue • You understand the role of individual channels within the customer journey and allocate budgets strategically • You analyze campaign data, identify growth opportunities and derive concrete optimization measures • You work closely with our Creative team to develop high-performing ads and robust testing approaches • You manage client accounts independently, present results in reports and act as a strategic sparring partner at eye level • You identify opportunities in funnel, tracking, attribution and conversion processes

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery. • Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions. • Manage strategic account architecture set up to align with clients business, measurement and goals. • Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards. • Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch. • Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms. • Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach. • Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey. • Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights. • Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack. • Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions. • Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Role Description To strengthen our international team in India, we are offering a position as Performance Marketing Manager. This will be a remote job opportunity. - You are responsible for end-to-end campaign management of lower funnel performance marketing of our clients, primarily managing performance and social marketing strategies for Retail businesses. - Managing budgets and executing Paid and Social Media campaigns to meet their ROI targets. - Setting up and executing customer acquisition, retention, engagement, and retargeting online campaigns across channels like Google & Microsoft ads, Display, and Social Media (LinkedIn, Youtube, Facebook, Twitter, Instagram). - Optimizing campaigns to maximize ROI through A/B tests, data analysis, identifying trends and insights. - Counseling our clients’ PPC Managers on how to grow strongly in their Paid Media channels. - Together with our Director Search Marketing, defining campaign strategies and delivering plans that exceed our client’s ROI. - Maintaining a deep understanding of client business goals and marketing objectives, translating them into digital strategies. - Identifying growth niches within the assigned projects and markets to ensure that performance goals are met. Qualifications - 2-4 years of experience in online marketing. - Extensive knowledge of Google Ads and Microsoft Ads. - Experience with Display, Programmatic, Youtube, and Paid Social channels. - Solid Excel skills and an analytical mindset paired with an affinity for numbers and innovative technologies. - Enjoy having direct contact with clients with a clear and appreciative style of communication. - Highly self-motivated and assertive personality. Benefits - Access to the Crealytics’ Academy, providing growth opportunities including language instruction, certification training, and professional development. - Encouragement for personal development through individual external and internal training, conference visits, and regular appraisals. - Freedom to work from virtually any place in the world for up to eight weeks per year, thanks to our Digital Nomad policy. - Responsibility from day one in an agile team of diverse, smart, and passionate people from more than 50 nationalities. - Interaction with leading national and international eCommerce companies, enabling them to drive performance globally in product advertising and paid search. - Standard packages including health insurance and flexible working hours. Company Description Crealytics is an award-winning full-funnel digital marketing agency with over 15 years of experience crafting omnichannel media strategies for leading B2C and B2B businesses. Our expertise in driving profitable online and offline sales is informed by the reality of a privacy-first digital landscape. - We drive revenue for over 100 well-known brands, including Foot Locker, Diesel, New Look, Revolve, and Urban Outfitters. - A diverse, inclusive team of 100+ international employees. - Operate remotely and from offices in New York, Berlin, and Mumbai.

• Take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. • Combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. • Scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond typical limits. • Adapt buying strategy and messaging by audience, product, and funnel stage for various insurance verticals.