Firecrawl

Role Description You'll own everything that builds Firecrawl's authority off our own site — backlinks, digital PR, brand mentions, and the newer game of getting cited inside ChatGPT, Perplexity, Claude, and the other LLMs developers now use to discover tools. Traditional off-page SEO and GEO (generative engine optimization) are converging fast, and we want one person who can run both. You'll work closely with Eric, who owns growth strategy, while you own the off-page function end to end: outreach, partnerships, mentions, citations, and the measurement that proves it's working. What You'll Do: - Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time. - Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds. - Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic. - Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read. - Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own. - Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't. - Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries. Qualifications - A real operator in off-page SEO. - Serious depth in GEO. - Experience with technical or developer audiences. - Strong outreach instincts. - Comfortable working solo. - Data-literate. Requirements - 5+ years in SEO with significant off-page ownership at a technical or developer-facing product. - US Citizenship/Visa required. Benefits - Salary that makes sense — $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenure. - Own a piece — Up to 0.05% equity in what you're helping build. - Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge. - Parental leave — 12 weeks fully paid, for moms and dads. - Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human. - Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally. - Team offsites — A change of scenery, minus the trust falls. - Sabbatical — 3 paid months off after 4 years, do something fun and new. - Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids). - Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance. - Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance. - Doctegrity telehealth — Talk to a doctor from your couch. - 401(k) plan — Retirement might be a ways off, but future-you will thank you. - Pre-tax benefits — Access to FSAs and commuter benefits (US-only). - Pet insurance — Because fur babies are family too. - SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy. - E-Bike transportation — A loaner electric bike to get you around the city, on us. Interview Process - Application Review — Send us your work: a backlink campaign you ran, a GEO strategy you shipped, or a number you moved (DR, referral traffic, citation share). - Intro Chat (~20 min) — Quick alignment call. - Deep Dive Chat (~60 min) — Walk us through a real campaign. - Paid Work Trial (1 week) — Audit our current off-page footprint and LLM citation share. - Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. - Decision — We move fast after the trial.

Role Description You'll own how Firecrawl explains itself to developers — across docs, API reference, SDK guides, quickstarts, tutorials, cookbooks, and the technical content that lives between marketing and engineering. This role sits at the intersection of product and growth: the docs are the product surface developers hit first, and the technical content is how they discover us in the first place. You'll work closely with the growth marketing team, who owns growth and content strategy, while you own the writing itself — turning shipped features into clear documentation, and turning real product capabilities into tutorials and cookbooks that show developers what's actually possible. What You'll Do - Own the docs end to end: API reference, SDK guides, quickstarts, conceptual explainers, and migration guides. - Write technical content that pulls developers in: tutorials, cookbooks, integration guides, and long-form pieces that show real use cases with real code. - Read the codebase, talk to engineers, and use the product yourself. - Maintain a consistent voice across docs and content: clear, direct, no fluff. - Partner with engineering on release notes, changelogs, and docs updates. - Partner with the growth team on technical content that compounds: SEO-relevant tutorials, comparison guides, and cookbook entries. - Triage and respond to docs feedback from GitHub, Discord, and support. Qualifications - A writer who can actually code. - Experience writing for developers. - Range across docs and content. - Strong taste and a high bar. - Comfortable working without a content brief for every piece. Requirements - 4+ years writing for a technical or developer-facing product. - US Citizenship/Visa required. Benefits - Salary that makes sense — $160,000–$200,000/year (SF, U.S.-based), based on impact, not tenure. - Own a piece — Up to 0.05% equity in what you're helping build. - Generous PTO — 15 days mandatory, anything after 24 days, just ask. - Parental leave — 12 weeks fully paid, for moms and dads. - Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human. - Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally. - Team offsites — A change of scenery, minus the trust falls. - Sabbatical — 3 paid months off after 4 years. - Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids). - Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance. - Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance. - Doctegrity telehealth — Talk to a doctor from your couch. - 401(k) plan — Retirement might be a ways off, but future-you will thank you. - Pre-tax benefits — Access to FSAs and commuter benefits (US-only). - Pet insurance — Because fur babies are family too. - SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy. - E-Bike transportation — A loaner electric bike to get you around the city. Interview Process - Application Review — Send us your work: links to docs, tutorials, or technical content you've written. - Intro Chat (~20 min) — Quick alignment call. - Writing Sample (take-home) — Pick a real Firecrawl feature, read the existing docs, and rewrite one page. - Deep Dive Chat (~60 min) — Walk us through a piece of writing you're proud of and one you'd redo. - Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. - Decision — We move fast.

Own the user experience across platforms by designing and optimizing UIs, creating interactive product pages, and maintaining a scalable design system while collaborating closely with founders to deliver impactful features.

• Own growth projects end-to-end: Scope the work, write the frontend and backend, ship to production, and iterate based on what the data says. • Build in-product growth features: Ship the onboarding, activation, retention, and expansion surfaces that turn signups into paying customers. • Improve the playground: Our highest-leverage conversion surface. Make it faster, smarter, and easier for a developer to go from "trying it" to "using it." • Ship conversion landing pages: Own the pages closest to conversion: partner integrations, competitive comparisons, use cases, campaign pages. • Build internal tooling: Ship the UIs the Product Growth team uses to operate. • Run experiments and measure: Instrument what you build. Run real A/B tests. • Improve developer experience where it touches growth: SDK ergonomics, sample code, starter templates, first-run experiences.

Sales Engineer You'll partner with AEs and Founders to help technical buyers — engineers, data scientists, AI/ML leads — understand how Firecrawl solves their hardest web-data problems. You'll lead demos, build prototypes, handle deep technical questions, and ensure every prospect hits the "aha moment" where Firecrawl's API just clicks. This is a high-impact role where you'll influence product direction, help design integrations, and define how Firecrawl is adopted across engineering teams. Salary Range: $120,000–$250,000/year OTE (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.) Equity Range: Up to 0.10% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time (SF) OR Contract (Remote) Experience: 3+ years or equivalent shipped systems Visa: US Citizenship/Visa required for SF; N/A for Remote About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 80k+ GitHub stars by building the fastest way for developers to get LLM-ready data. We're a small, fast-moving, technical team building essential infrastructure super-intelligence will use to gather data on the web. We ship fast and deep. What You'll Do - Partner with Sales to support technical evaluations and discovery calls - Lead demos and POCs: design and deliver technical walkthroughs and lightweight prototypes to prove value - Understand a customer's use case, identify where Firecrawl fits, and show how to get from messy web data to structured, LLM-ready output - Collect and synthesize field insights to help the product team prioritize roadmap items - Improve API docs, build sample projects, and contribute to internal enablement resources - Translate technical pain points into actionable product improvements - Train new hires and partner with marketing on technical collateral (videos, blog posts, live demos) What You’ll Do - Partner with Sales: Work alongside AEs to support technical evaluations and discovery calls. - Lead Demos & POCs: Design and deliver technical walkthroughs and lightweight prototypes to prove value. - Solve Data Challenges: Understand a customer’s use case, identify where Firecrawl fits, and show how to get from messy web data to structured, LLM-ready output. - Shape Product Feedback: Collect and synthesize insights from the field to help the product team prioritize roadmap items. - Influence Docs & Content: Improve API docs, build sample projects, and contribute to internal enablement resources. - Be the Voice of the Customer: Translate technical pain points into actionable product improvements. - Enable the Team: Train new hires and partner with marketing on technical collateral (videos, blog posts, live demos). What We're Looking For Technically fluent, not just technically adjacent. You're comfortable reading and writing code (Python, JavaScript, etc.), using APIs, and debugging integrations live. You don't need to hand off to engineering every time a prospect has a hard question — you can answer it yourself or build the proof on the spot. An empathetic communicator who bridges worlds. You translate complex technical ideas into clear value for engineers and non-technical stakeholders alike. You know when to go deep on architecture and when to zoom out to business impact. A problem solver, not a slide reader. You dig into customer workflows, understand blockers, and craft creative technical solutions. Your demos feel like conversations, not presentations. Startup-ready and comfortable in ambiguity. You don't need a playbook or a solutions catalog. You thrive when the answer is "figure it out," and you move fast enough that customers feel momentum. Cross-functional glue. You work naturally across Sales, Product, and Engineering. You're the connective tissue between what customers need and what gets built. Backgrounds that often do well: Sales engineers or solutions architects at devtools or API companies. Engineers who discovered they love the customer-facing side. Technical founders who've sold their own product. What We're NOT Looking For Demo jockeys who can't go off-script. If your comfort zone is a rehearsed slide deck and a scripted walkthrough, this isn't the role. Prospects will ask hard questions and you need to answer them live. Non-technical "relationship builders." Rapport matters, but you need to earn trust through technical depth. If you can't read code or debug an API call, you'll struggle here. People who wait for the AE to set the agenda. You own the technical narrative in every deal. If you need someone else to tell you what to demo or when to follow up, this won't be a fit. A Note On Pace We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings — but this role probably isn't for you. Benefits & Perks Available to all employees - Salary that makes sense — $170,000–215,000/year (SF, U.S.-based), based on impact, not tenure - Own a piece — Up to 0.20% equity in what you're helping build - Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge - Parental leave — 12 weeks fully paid, for moms and dads - Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human - Learning & Development - Expense up to $1000/year toward anything that helps you grow professionally - Team offsites — A change of scenery, minus the trust falls - Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees - Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works - Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs - Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind - Doctegrity telehealth — Talk to a doctor from your couch - 401(k) plan — Retirement might be a ways off, but future-you will thank you - Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit - Pet insurance — Because fur babies are family too Available to SF-based employees - SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy - E-Bike transportation — A loaner electric bike to get you around the city, on us Interview Process - Application Review – Send us your stuff + a quick note on why this excites you (plus links to things you've built or demo'd). - Intro Chat (~25 min) – Quick alignment call focused on your technical depth, how you run a discovery call, and what excites you about selling to developers. - Live Demo Exercise (~60 min) – A hands-on exercise: walk us through how you'd demo Firecrawl for a real customer scenario. We're looking for technical fluency, customer empathy, and how you handle curveballs — not a polished pitch. - Founder Chat (~30 min) – Culture, pace, ownership, and how you like to work. Time for your questions too. - Paid Work Trial (1–2 weeks) – Test drive the real thing: support real technical evaluations with measurable impact. - Decision – We move fast after the trial. If you've ever wanted to be the technical voice that closes deals at one of the fastest-growing AI infrastructure startups, this is your shot. 👉 Apply now and let's set something on fire.

Forward Deployed Engineer You'll be embedded with our most important customers — not to write code in a corner, but to grow accounts by making Firecrawl indispensable. You'll run onboarding, lead demos, build POCs, drive expansion conversations, and be the technical face of Firecrawl that customers trust and want to keep working with. This is a customer-facing engineering role where your success is measured in revenue, not commits. Salary Range: $150,000–$250,000/year (Range shown is for U.S.-based employees. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.) Equity Range: Up to 0.10% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time (SF) OR Contract (Remote) Experience: 3+ years in a customer-facing technical role or equivalent Visa: US Citizenship/Visa required for SF; N/A for Remote About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 90k+ GitHub stars by building the fastest way for developers to get LLM-ready data. We're a small, fast-moving, technical team building essential infrastructure super-intelligence will use to gather data on the web. We ship fast and deep. What You'll Do - Own customer onboarding end to end: Take new customers from signed contract to production deployment. Make the first experience so good they never consider an alternative. - Run demos and build POCs that close deals: Partner with the growth team to show technical buyers exactly how Firecrawl solves their problem — live, with their data, on their timeline. - Drive account expansion: Identify opportunities within existing accounts to grow usage, add new use cases, and expand contracts. You're not waiting for a CSM to flag upsell opportunities — you're the one closest to the customer. - Lead business reviews and customer calls: You're the technical face of Firecrawl. You run QBRs, handle escalations, and keep customers confident that we're the right long-term partner. - Build what customers need to buy: When a prospect needs a custom integration, a proof of concept, or a technical validation to get their team on board — you build it. Fast. - Feed product intelligence back to the team: You're in more customer conversations than anyone. Surface patterns — what's blocking adoption, what features would unlock expansion, where competitors are showing up — and make sure Product and Engineering hear it. What We're Looking For Someone who spends most of their time talking to customers, not coding alone. You're energized by customer calls, not drained by them. You'd rather be on a Zoom walking someone through an integration than heads-down in an IDE. The code you write exists to unblock a customer or close a deal — not for its own sake. Technically deep enough to build what customers need to buy. You can build POCs, debug integrations, write against our API, and go deep on technical architecture conversations. You're not a sales rep who needs an engineer on every call — you are the engineer on the call. Strong on-camera presence, confident on discovery calls and business reviews. You can run a demo without a script, handle live questions with poise, and hold a room (or a Zoom) with technical and non-technical stakeholders alike. People trust you because you're credible, clear, and genuinely helpful. Growth-minded. You think about accounts in terms of expansion potential, not just support tickets. You see a customer using Firecrawl for one use case and immediately start thinking about the other three they should be using it for. Fast to ramp on complex products. You'll develop a deep understanding of Firecrawl's API, infrastructure, and competitive landscape — not by reading docs, but by deploying it with real customers under real constraints. Backgrounds that often do well: Solutions engineers or SEs at API/devtools companies. Customer-facing engineers at startups who owned the full lifecycle from demo to deployment. Technical account managers who actually built things. Ex-founders who sold and delivered their own product. What We're NOT Looking For Backend engineers who don't want to talk to customers. This role is 70% customer-facing, 30% building. If you'd rather stay in your IDE all day, this isn't it. Traditional CSMs who can't go deep technically. Relationship management matters, but you earn trust through technical credibility — building POCs, debugging live, and knowing the product cold. If you need an engineer on every customer call, this isn't the right fit. People who wait to be told which accounts to focus on. You own your book of business. You identify expansion opportunities, prioritize your own pipeline, and drive revenue without someone handing you a list every morning. Slow movers. Customers are evaluating us alongside alternatives in real time. If you can't turn around a POC in days, not weeks, you'll lose deals here. A Note On Pace We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings — but this role probably isn't for you. Benefits & Perks Available to all employees - Salary that makes sense — $150,000–$250,000/year, based on impact, not tenure - Own a piece — Up to 0.10% equity in what you're helping build - Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge - Parental leave — 12 weeks fully paid, for moms and dads - Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human - Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally - Team offsites — A change of scenery, minus the trust falls - Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees - Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works - Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs - Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind - Doctegrity telehealth — Talk to a doctor from your couch - 401(k) plan — Retirement might be a ways off, but future-you will thank you - Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit - Pet insurance — Because fur babies are family too Available to SF-based employees - SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy - E-Bike transportation — A loaner electric bike to get you around the city, on us Interview Process - Application Review – Send us your stuff + a quick note on why this excites you (plus links to things you've built or deployed for customers). - Technical & Customer Scenario Interview (~45 min) – We'll walk through a real customer scenario: how you'd run an onboarding, handle a live technical question, and identify expansion opportunities in an account. We're looking for technical depth, customer instincts, and how you think about growing revenue — not rehearsed pitches. - Founder Chat (~30 min) – Culture, pace, ownership, and how you like to work. Time for your questions too. - Paid Work Trial (1–2 weeks) – Test drive the real thing: work on a real customer engagement with measurable impact. - Decision – We move fast after the trial. If you want to be the engineer customers ask for by name — and the reason accounts expand — at one of the fastest-growing AI infrastructure startups, this is your shot. 👉 Apply now and let's set something on fire. 🔥

Product Engineer — Interact You'll own Firecrawl's browser interaction layer — the product that turns Firecrawl from a data extraction tool into the eyes of every AI agent on the web. Interact lets developers scrape a page and then pull data by acting on it: clicking, filling forms, navigating, completing authenticated workflows, extracting data static scraping can't reach. This is our #1 product hire. You own the product decisions, not just the code. You talk to customers, figure out what they actually need (not what they say they need), make prioritization calls with incomplete information, and ship the right thing fast. You also build it — but the product judgment comes first. Salary: $180,000–$290,000/year (adjusted by location — see how) Equity: Up to 0.15% Location: San Francisco or Remote (Americas, UTC-3 to UTC-10) Experience: 3+ years shipping developer-facing products in browser automation, web scraping, or agent tooling About Firecrawl Firecrawl is the easiest way to extract data from the web — a single API call to turn any URL into LLM-ready data. 8-figure ARR, 100k+ GitHub stars, ~26 people. We're building essential infrastructure for how AI agents interact with the web. What This Role Actually Is A product owner who can engineer, not an engineer who occasionally thinks about product. You talk to customers constantly. You develop an intuition for what agent developers are actually trying to do, not just what they're asking for. You make product bets — what to build, what to skip, what to kill — with imperfect data and real tradeoffs. You also understand agentic systems deeply enough to know how agents choose and use tools, what makes an interaction API reliable vs. fragile at scale, and how to test whether agents actually prefer what you've built. Then you build it yourself. Design to deployment, one person. Day to day, you: - Own the Interact product end-to-end — scrape-then-interact workflows, prompt-based interaction, session chaining, persistent profiles, live view - Talk to customers and read every GitHub issue, Discord thread, and support ticket that touches Interact — not because someone asked, but because that's where the signal is - Separate what customers ask for from what they actually need, and prioritize accordingly - Ship fast product experiments — hypothesis, build, measure, decide in days - Make prompt-based interaction reliable and magical: "click login and fill the email field" should just work, on any page, every time - Dogfood relentlessly — you use the API before you ship changes to it You're a Fit If You - Think product-first. You form opinions about what to build and why before anyone scopes a ticket. You can hold ambiguity and still make a call. - Have deep empathy for developers. You've built things developers loved. You know the difference between "works" and "delights" at the API level. - Understand the scraping and browser data space. This isn't abstract to you — you know what breaks, what's hard, and what matters. - Get agentic systems. You've thought about (or built) tooling for AI agents. You understand how agents select tools, where interaction fails, and what reliable agent workflows require. - Ship fast and learn faster. You write code, own features, and iterate. Ambiguity doesn't slow you down. You're Not a Fit If You - Need a PM to tell you what to build - Build great infra but don't care how it feels to the developer on the other end - Haven't thought about how AI agents actually use browser interaction tools - Optimize for technical elegance over shipping the right product Benefits & Perks Available to all employees - Salary that makes sense — $180,000–$290,000/year, based on impact, not tenure - Own a piece — Up to 0.15% equity in what you're helping build - Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge - Parental leave — 12 weeks fully paid, for moms and dads - Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human - Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally - Team offsites — A change of scenery, minus the trust falls - Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees - Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works - Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs - Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind - Doctegrity telehealth — Talk to a doctor from your couch - 401(k) plan — Retirement might be a ways off, but future-you will thank you - Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit - Pet insurance — Because fur babies are family too Available to SF-based employees - SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy - E-Bike transportation — A loaner electric bike to get you around the city, on us Interview Process - Application — Show us what you've shipped. A product, a GitHub link, a write-up. - Intro Chat (20 min) — Get to know each other. - Product Deep Dive (60 min) — How you think about product decisions, DX tradeoffs, and translating customer signal into shipped features. - Technical Deep Dive (60 min) — Architecture, system design, and how you think through hard problems live. - Paid Work Trial (1–2 weeks) — A real product problem. We evaluate shipping speed, product judgment, and DX quality. - Decision — Fast. If you want to own the product that makes AI agents actually useful on the web — and you're the kind of person who talks to customers before writing code — this is your role.

Head of Brand You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else. Salary Range: $160,000–$210,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.) Equity Range: Up to 0.1% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time Experience: 4+ years owning brand at a developer-facing or technical product company Visa: US Citizenship/Visa required About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data. We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep. What You'll Do - Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations - Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience - Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view - Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak - Partner directly with founders and product to align brand with roadmap and GTM priorities - Shape the content calendar and own the cadence of what goes out across every channel - Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours What We're Looking For Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts. A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging. Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up. Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building. Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world. Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social. What We're NOT Looking For - Brand strategists who hand off execution to someone else - People who measure success in impressions and engagement rate over organic growth and real developer mindshare - Anyone who needs a brand playbook handed to them before they can start A Note On Pace We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk. Benefits & Perks Available to all employees Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure Own a piece — Up to 0.1% equity in what you're helping build Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge Parental leave — 12 weeks fully paid, for moms and dads Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally Team offsites — A change of scenery, minus the trust falls Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind Doctegrity telehealth — Talk to a doctor from your couch 401(k) plan — Retirement might be a ways off, but future-you will thank you Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit Pet insurance — Because fur babies are family too Available to SF-based employees SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy E-Bike transportation — A loaner electric bike to get you around the city, on us Interview Process Application Review — Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built. A quick note on why Firecrawl, and what you'd want to change about how we show up today. Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first. Deep Dive Chat (~45 min) — Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario — how would you approach differentiating Firecrawl against our closest competitors? Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too. Paid Work Trial (1–2 weeks) — Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed. Decision — We move fast after the trial. If you want to own the brand of one of the fastest-growing developer tools on the internet — and you have the writing and instincts to back it up — this is your shot. 👉 Apply now.

Forward Deployed Engineer (Integrations) You'll work directly with customers to get Firecrawl integrated, running, and scaling inside their products. That means writing real code, debugging real systems, and turning customer needs into shipped solutions — fast. This is not a support role. It's a technical ownership role with a customer face. Salary Range: $160,000–$220,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.) Equity Range: Up to 0.10% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time Experience: 3+ years or equivalent shipped systems Visa: US Citizenship/Visa required About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data. We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep. What You'll Do - Own technical integration delivery for priority customers — from first API call through production scale - Write TypeScript/Node.js code to build, customize, and debug integrations with payments systems, cloud platforms, and third-party APIs - Debug complex real-world issues live with customers — crawling edge cases, data pipeline failures, infra constraints - Build reusable solutions and playbooks that turn one-off customer problems into repeatable wins for the team - Translate customer friction into clear product and engineering insights and route them to the right people - Work closely with core engineering on reliability, performance, and DX improvements driven by what you're seeing in the field What We're Looking For A strong TypeScript/Node.js engineer. You write clean, production-quality code and you're fast. You've built integrations with external APIs and you understand what makes them brittle. Experienced with payments and cloud platforms. You've worked with Stripe or similar billing systems. You've integrated with GCP, Vercel, or comparable cloud providers. You don't need to Google the basics. Solid on backend and data fundamentals. You can design a system, model a schema, and reason about data at scale. You know when to reach for a relational database and when not to. Security-aware. You understand the common auth patterns — OAuth, API keys, JWTs — and you know where the traps are when integrating third-party systems. High ownership with customers. You're comfortable in ambiguous, high-stakes situations with real customers. You communicate clearly, set expectations honestly, and follow through. Backgrounds that often do well: integration or platform engineers, solutions engineers who write real code, early engineers at API-first startups who owned customer-facing technical work. What We're NOT Looking For - Engineers who hand off customer problems to someone else after the first call - Solutions engineers who demo well but can't ship production code - Anyone who needs a fully-scoped ticket before they can start moving A Note On Pace We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk. Benefits & Perks Available to all employees Salary that makes sense — $160,000–$220,000/year (SF, U.S.-based), based on impact, not tenure Own a piece — Up to 0.1% equity in what you're helping build Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge Parental leave — 12 weeks fully paid, for moms and dads Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally Team offsites — A change of scenery, minus the trust falls Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind Doctegrity telehealth — Talk to a doctor from your couch 401(k) plan — Retirement might be a ways off, but future-you will thank you Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit Pet insurance — Because fur babies are family too Available to SF-based employees SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy E-Bike transportation — A loaner electric bike to get you around the city, on us Interview Process Application Review — Send us your work: integrations you've built, systems you've owned, or customer-facing technical projects you've shipped. A quick note on what excites you about this role specifically. Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, how you work with customers under pressure, and what you'd want to tackle first. Deep Dive Chat (~60 min) — A hands-on integration problem. We're evaluating how you debug, how you communicate your reasoning, and how you make decisions when the requirements are incomplete. Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too. Paid Work Trial (1–2 weeks) — Work on a real integration challenge with an actual customer use case. We evaluate on code quality, problem-solving, and how you handle ambiguity. Decision — We move fast after the trial. If you want to be the engineer who gets Firecrawl running inside the products that matter — and you're as comfortable with customers as you are with code — this is your shot. 👉 Apply now.

Dev Rel (Docs & YouTube) You'll be the person developers learn Firecrawl from — through docs that actually help them build, YouTube tutorials they watch start to finish, and community presence that makes them feel like they're building alongside us, not just consuming our API. We have the product. We need the person who makes it impossible to not understand. Salary Range: $150,000–$200,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.) Equity Range: Up to 0.1% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time Experience: 3+ years in developer relations, technical content, or software engineering with a content track record Visa: US Citizenship/Visa required for SF; open for Remote About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data. We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep. What You'll Do - Own Firecrawl's technical documentation — rewriting, restructuring, and maintaining docs so both humans and AI agents can discover and use the product effectively - Run and grow our YouTube channel — scripting, filming, editing, and publishing a consistent cadence of tutorials, walkthroughs, and demos developers actually finish watching - Build a presence in the AI engineering and open source community — on social, at conferences, in Discord servers, in the places developers actually hang out - Translate developer feedback into product insights and route them clearly to engineering - Create content that drives adoption — not just views — by meeting developers where they are in the build process - Show up on camera and on stage: conference talks, livestreams, Twitter Spaces, wherever our developers are What We're Looking For An engineer who can teach. You have a software engineering background and have built with APIs, SDKs, or developer tools. You know what it feels like to hit a wall in someone else's docs — and you know how to fix it. A YouTube operator. You've owned a technical YouTube channel before — not just appeared in videos. You know the full workflow: scripting for retention, filming efficiently, editing for technical audiences, and building a publishing cadence that doesn't collapse under pressure. Fluent in the AI/ML developer ecosystem. Agents, LLM tooling, orchestration frameworks, RAG pipelines — you speak this language and you've built in it. You understand where Firecrawl fits and why developers reach for it. Thinks about docs as infrastructure. You understand that in an agent-first world, documentation needs to be structured for machines as much as humans. You have opinions about how to do that. Community-connected. You have real relationships in the AI engineering or open source world — not just followers. You can open doors for Firecrawl that cold outreach can't. Backgrounds that often do well: DevRel at an API-first or developer tools company, software engineer who started a technical YouTube channel, open source contributor with a content track record. What We're NOT Looking For - Content marketers who have never shipped code - People who measure DevRel success in video views over developer adoption - Anyone waiting for a content calendar to be handed to them before they start creating A Note On Pace We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk. Benefits & Perks Available to all employees Salary that makes sense — $150,000–$200,000/year (SF, U.S.-based), based on impact, not tenure Own a piece — Up to 0.1% equity in what you're helping build Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge Parental leave — 12 weeks fully paid, for moms and dads Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally Team offsites — A change of scenery, minus the trust falls Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind Doctegrity telehealth — Talk to a doctor from your couch 401(k) plan — Retirement might be a ways off, but future-you will thank you Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit Pet insurance — Because fur babies are family too Available to SF-based employees SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy E-Bike transportation — A loaner electric bike to get you around the city, on us Interview Process Application Review — Send us your work: a YouTube channel you've grown, docs you've owned, or technical content you've created. A quick note on what you'd fix about Firecrawl's docs or content today. Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, how you think about developer education, and what you'd tackle first. Deep Dive Chat (~45 min) — Walk us through a real example: a piece of content or docs work that measurably grew developer adoption. Then a live scenario — how would you approach rewriting Firecrawl's docs for an agent-first world? Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too. Paid Work Trial (1–2 weeks) — Build something real: a tutorial, a doc rewrite, or a short-form video. We evaluate on technical accuracy, clarity, and whether a developer would actually use it. Decision — We move fast after the trial. If you want to be the voice developers learn Firecrawl from — and you have the engineering chops and content track record to back it up — this is your shot. 👉 Apply now.