Everway

• Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives • Translate campaign and business objectives into effective paid social plans • Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals • Ensure paid social activity complements and amplifies wider marketing activity • Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms • Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences • Create structured testing plans across creative, messaging, audiences, formats, and placements • Continuously optimise campaigns based on performance and audience behaviour • Own paid social budgets and forecasting • Allocate spend strategically across campaigns, audiences, and objectives • Balance investment across testing, optimisation, and scaled activity • Monitor performance and adjust spend to maximise results • Develop and manage audience strategies across platforms, applying platform-specific targeting approaches • Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate • Ensure audience strategies align with personas, funnel stages, and campaign objectives • Connect audience planning to wider campaign strategy and organic social activity • Plan and execute structured testing across creative, messaging, formats, audiences, and placements • Apply platform best practices consistently, with a strong understanding of how each paid social platform functions • Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities • Identify opportunities to improve performance through testing, experimentation, and innovation • Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives • Define success measures and KPIs appropriate to the audience, platform, and campaign goal • Provide clear reporting, insights, and recommendations to stakeholders • Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance • Work closely with Organic Social, Brand, Content, Product, and Campaign teams • Ensure paid social activity is integrated into wider marketing plans • Support thought leadership, brand awareness, demand generation, and product marketing initiatives • Collaborate with agency and platform partners where required

• Lead Customer Success projects and initiatives, ensuring objectives, timelines, and outcomes are delivered effectively. • Manage onboarding, training, coaching, and ongoing professional development for Customer Success team members. • Define, implement, and continuously improve customer lifecycle processes and customer engagement touchpoints. • Standardise customer communications, templates, and success planning approaches across customer segments. • Act as an escalation point for complex customer situations, ensuring timely resolution while supporting team learning and development. • Manage key customer relationships, helping customers realise value from their investment and supporting product adoption. • Monitor and improve Customer Success performance metrics, including customer retention, adoption, customer health, customer satisfaction, and team effectiveness. • Collaborate with Sales, Support, Product, and other teams to improve the customer experience and align customer-facing activities. • Use customer feedback, operational data, and performance metrics to identify opportunities for process improvement. • Support workforce planning and operational readiness during periods of increased customer demand.

• Lead customers through the onboarding and implementation process from kickoff to go-live. • Coordinate implementation timelines, milestones and deliverables to support successful deployments. • Facilitate customer meetings, communications and follow-up activities throughout implementation. • Partner with Customer Success, Product and Technical teams to deliver a consistent customer experience. • Identify implementation risks or blockers and work with stakeholders to resolve them. • Support technical onboarding activities, including integrations, data setup and system configuration. • Troubleshoot common implementation and integration issues, escalating more complex problems where appropriate. • Communicate technical concepts and implementation progress clearly to both technical and non-technical audiences. • Maintain implementation documentation and contribute to improving processes, workflows and reporting.

• Own the monthly results for all non-US Everway Group entities • Manage monthly close and ensure the accuracy of financial results for all non-US Everway Group entities • Prepare entity-level financial reporting, providing financial insight and analysis to stakeholders • Ensure compliance with accounting policies and practices for the group, in line with industry best practice and US GAAP • Document accounting processes and desktop procedures for the accounting team • Manage, coach, and develop staff and senior accountants • Partner with Tax and Statutory Compliance to ensure transfer pricing invoicing and intercompany loan accounting processes and policies are being consistently followed • Support the group & local audit processes • Champion adoption of automation and establish best practices for leveraging native Sage Intacct functionality to reduce manual workloads and time to close • Assist in M&A activities including integration of processes and systems • Assist with managing the day-to-day operations of the accounting function and liaising with other functions in the finance department • Contribute to process improvement initiatives, including automation & AI adoption

• Independently lead, manage and deliver cross-functional enablement initiatives from conception through to completion, aligning North American commercial priorities with global Product, Marketing and Operations teams • Design, scale and deliver AI-enabled, role-specific learning pathways that reduce time to productivity • Build, launch and continuously improve commercial enablement programmes covering onboarding through to ongoing capability development • Deliver engaging enablement sessions and facilitate learning experiences that build capability across regional commercial teams • Collaborate closely with Marketing to ensure commercial teams are prepared for campaigns, product launches and key events • Use data and analytics to measure programme effectiveness, communicate programme performance and recommend continuous improvements to enablement initiatives • Act as the primary liaison between global enablement functions and the North American commercial organisation

• Lead development across Marketing Cloud (SSJS, AMPscript, SQL, Automation Studio) • Build scalable automations and reusable development patterns • Own integrations with other marketing systems • Define and enforce engineering standards • Own data model design and governance within Marketing Cloud • Ensure alignment with Salesforce CRM and enterprise data models • Optimise data processing, segmentation, and performance • Design and build integrations with Salesforce, data platforms (e.g. Databricks), and external tools • Define scalable data flow patterns (API, batch, event-driven) • Maintain platform health, performance, and reliability • Lead incident investigation and resolution • Manage technical debt and continuous improvement • Implement secure, compliant development practices • Own release and deployment processes • Introduce DevOps and CI/CD approaches where appropriate • Act as the technical authority for Marketing Cloud • Partner with Architecture, Data, and Salesforce teams • Guide Marketing Ops within defined guardrails • Collaborate with Marketing stakeholders to architect business needs into scalable technical solutions • Offer expert guidance aligned with Marketing Cloud best practices and emerging industry trends • Serve as a strategic technical authority for Marketing Operations and Go-To-Market functions

• Identifying, qualifying and developing new business opportunities. • Create a robust pipeline by engaging with leads at scale and pace​. • Utilise the MEDDPICC framework to qualify opportunities within accounts, identifying key stakeholders, decision criteria, and metrics to drive effective engagement and maximise revenue opportunities • Dynamic pipeline management and accurate sales forecasting • Preparing quotations, proposals and business cases that will secure new business opportunities while managing the end-to-end sales process • Participation in virtual events and exhibitions to promote Everway and actively network • Collaborate closely with cross-functional teams—including Product, Marketing, and Technical Support—to align on prospect needs and ensure seamless account engagement and revenue attainment • Pro-actively contribute to team meetings and planning sessions • Remain aware of the competitive landscape and be able to position Everway’s products effectively • Maintain accurate and timely records within the CRM system to fully capture all sales activity and full customer journey • Close deals over a long sales cycle while building strategic relationships • Present regular reports on growth trends, challenges, and successes

• Own revenue growth within an assigned territory through a combination of customer expansion, cross-sell, upsell, and new customer acquisition activities. • Manage a defined portfolio of existing customers, identifying opportunities to increase product adoption, expand solution utilization, and drive incremental ARR. • Develop and execute territory plans that prioritize high-potential accounts, market opportunities, and strategic growth initiatives. • Build and maintain relationships with key stakeholders across schools, districts, and educational organizations, including decision-makers and influencers. • Identify, qualify, and develop opportunities within prospective, low-spend, and dormant accounts. • Execute proactive prospecting strategies through phone, email, social selling, events, referrals, and targeted outreach campaigns. • Partner with Marketing and SDR teams to effectively engage inbound and marketing-generated leads. • Create and maintain a healthy pipeline that consistently supports achievement of quarterly and annual bookings targets. • Manage opportunities throughout the entire sales cycle, from discovery through proposal, negotiation, and close. • Utilize the MEDDPICC framework to qualify opportunities, understand customer priorities, and advance deals effectively. • Deliver compelling presentations, demonstrations, business cases, and proposals that align Everway solutions with customer objectives. • Forecast accurately and maintain visibility into opportunity progression, risks, and growth potential. • Collaborate with Finance, Legal, Product, Customer Success, and Implementation teams to support successful deal execution and customer outcomes. • Develop multi-threaded relationships within accounts to expand influence, strengthen retention, and uncover future growth opportunities. • Serve as a trusted advisor by understanding customer goals, challenges, budget cycles, and strategic priorities. • Support customer retention efforts by partnering with Customer Success and Renewal teams to ensure a seamless customer experience. • Capture and communicate customer feedback, market intelligence, and competitive insights to internal stakeholders. • Achieve and exceed quarterly and annual revenue, pipeline, and activity targets. • Maintain accurate opportunity, account, and forecasting data within Salesforce. • Monitor pipeline health, territory performance, and customer engagement metrics to inform business decisions. • Participate in industry conferences, customer events, webinars, and networking opportunities to increase Everway's visibility and strengthen market presence.

• Design and deliver product data products on Databricks — owning ingestion, transformation, and serving layers across the medallion architecture (bronze/silver/gold) to produce certified datasets consumed across product, analytics, and the wider business • Lead the hard problems in the domain — event schema governance across multiple products, identity resolution and sessionisation, high-volume event pipelines, and modelling the path from product usage to engagement and learner outcomes • Define and evolve engineering standards — dbt patterns, event ingestion patterns, data contracts, testing, observability — and contribute to cross-cutting standards across the wider data function • Own data quality and contracts for the data products you ship — implementing quality checks, maintaining contracts as the interface between producers and consumers, and ensuring issues are caught early and remediated cleanly • Raise the technical bar around you — through code review, design input, pairing, and the kind of senior IC presence that lifts the engineers and analysts you work with • Translate operational complexity — multiple product event sources, schema drift, ongoing integration of acquired products — into clean, durable engineering execution the business can rely on

• Design and deliver enterprise data products on Databricks - owning ingestion, transformation, and serving layers across the medallion architecture (bronze/silver/gold) to produce certified datasets consumed across the business • Lead the hard problems in the domain - entity resolution, master data, integration of acquired systems, and the engineering complexity of operating across multiple ERP and CRM platforms • Define and evolve engineering standards - dbt patterns, ingestion patterns, data contracts, testing, observability - and contribute to cross-cutting standards across the wider data function • Own data quality and contracts for the data products you ship - implementing quality checks, maintaining contracts as the interface between producers and consumers, and ensuring issues are caught early and remediated cleanly • Raise the technical bar around you - through code review, design input, pairing, and the kind of senior IC presence that lifts the engineers and analysts you work with • Translate operational complexity - multi-system landscapes, ongoing integrations, fragmented source systems - into clean, durable engineering execution that the business can rely on