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Paid Social Media Manager
Location
United Kingdom
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Paid Social Media Manager
Everway
• Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives • Translate campaign and business objectives into effective paid social plans • Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals • Ensure paid social activity complements and amplifies wider marketing activity • Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms • Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences • Create structured testing plans across creative, messaging, audiences, formats, and placements • Continuously optimise campaigns based on performance and audience behaviour • Own paid social budgets and forecasting • Allocate spend strategically across campaigns, audiences, and objectives • Balance investment across testing, optimisation, and scaled activity • Monitor performance and adjust spend to maximise results • Develop and manage audience strategies across platforms, applying platform-specific targeting approaches • Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate • Ensure audience strategies align with personas, funnel stages, and campaign objectives • Connect audience planning to wider campaign strategy and organic social activity • Plan and execute structured testing across creative, messaging, formats, audiences, and placements • Apply platform best practices consistently, with a strong understanding of how each paid social platform functions • Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities • Identify opportunities to improve performance through testing, experimentation, and innovation • Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives • Define success measures and KPIs appropriate to the audience, platform, and campaign goal • Provide clear reporting, insights, and recommendations to stakeholders • Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance • Work closely with Organic Social, Brand, Content, Product, and Campaign teams • Ensure paid social activity is integrated into wider marketing plans • Support thought leadership, brand awareness, demand generation, and product marketing initiatives • Collaborate with agency and platform partners where required
Job Requirements
- 3+ years of professional experience in paid social media, paid acquisition, or a related digital marketing role
- Experience planning, executing, and optimising paid social campaigns across LinkedIn and Meta platforms
- Experience managing paid media budgets, forecasting performance, and making investment decisions based on results
- Experience developing audience strategies, including retargeting, customer list, lookalike, and account-based audiences
- Ability to analyse campaign performance data and translate insights into recommendations and action
- Understanding of how paid and organic social activity work together to support marketing objectives
- Ability to collaborate effectively with internal and external stakeholders across multiple regions and functions
- Experience using AI-enabled tools or automation to improve campaign planning, optimisation, reporting, or workflow efficiency
Benefits
- competitive salary with bonus opportunities
- flexible work schedules
- comprehensive health and wellness benefits
- flexible time off plans
- career growth through development programs
- collaborative, innovative culture where your ideas matter
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