Ethos logo
Ethos

Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.

Director, Digital Marketing

Digital MarketingDigital MarketingFull TimeRemoteLeadTeam 201-500H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

8 days ago

Salary

$150K - $266K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglishTableau

Job Description

Director, Digital Marketing

Ethos

• Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals. • Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs. • Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels. • Manage and optimize relationships with external client partners. • Conduct deep-dive analyses on channel performance and implement actionable findings with speed. • Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics. • Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

Job Requirements

  • Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).
  • Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
  • Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
  • Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.
  • Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.
  • You are equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization.
  • Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.
  • A disciplined approach to testing, iterating, and scaling based on data-backed learnings.

Benefits

  • Health insurance
  • 401(k) plan
  • Paid time off
  • Remote work options
  • Professional development opportunities

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