Ethena

• Serve as people manager for the LX team, setting clear expectations, enabling success and growth, and holding the team accountable • Defining a vision for how the LX team operates, leveraging industry best practices and personal experience with creative teams to do so • Identify and implement improvements that increase team capacity and output, making the most of our team, budget, and tools • Continuously evaluate and adopt cutting-edge tools, particularly AI and automation, to increase the team's pace and throughput • Partner cross-functionally with the Product Management team to align LX's output with company priorities

• Partner with AEs and CSMs during the sales cycle to understand customer needs, demo Ethena's platform, and help build proposals that address customer pain points. • Help maintain and refine the Ethena demo environment so it reflects our latest AI features, use cases, and real-world client setups. • Build custom walkthroughs, prototypes, and tailored demos for deals, such as custom content builds, course-editing demonstrations, and integrations. • Translate product, content, and AI feature specs into customer-ready language, both in live calls and in sales assets. • Build a deep understanding of our solutions and field technical and implementation questions on topics such as data security, HRIS integrations, and customization, escalating the most complex to your manager. • Draft responses for RFPs, pilots, and security reviews • Collect real-time feedback from prospects and relay it back to Product and Engineering. • Create and maintain sales-ready assets such as talk tracks, decks, video tutorials and Looms, and objection handling. • Enable AEs and CSMs on new product updates, features and functionality.

• Own email communications to customers: The primary metric for this role is expansion and upsell within the existing customer base, and email is your main vehicle. You'll build and manage campaigns that surface new product capabilities, create upsell moments at the right lifecycle stage, and drive adoption of features customers aren't yet using. Within that, you'll also own the monthly customer newsletter, feature launch announcements, and ongoing adoption programs that deepen customers' use of the platform. • Own onboarding and early lifecycle marketing: Take over and improve Ethena's existing new-customer email onboarding program. You'll build a systematic approach to the first 90 days that accelerates time to value, drives feature adoption, and identifies customers who are ready to become advocates early. • Run customer webinars: Plan, produce, and host regular webinars for our customer base. You'll bring in product experts, Ethena team members, and customer guests to showcase what's new, what's useful, and what's coming. You own the calendar, the content, the logistics, and the follow-up. • Support a customer advisory board: Working with the CCO, establish and manage a formal Customer Advisory Board with senior customer executives: compliance leaders who can shape Ethena's direction. You'll recruit members, run sessions, and make sure the CAB creates real value for participants, with insights flowing back into product and go-to-market. • Capture customer stories: Manage the full lifecycle of Ethena's customer advocacy assets: testimonials, case studies, video stories, and pull quotes. You'll identify great stories, build the relationships needed to tell them, and produce assets that show up across sales, marketing, and events. • Build and run the reference program: Manage Ethena's customer reference program, matching open sales opportunities with the right customer advocates at the right moment. You'll keep our reference roster healthy, diverse, and protected from overuse. • Get customers on stage: Place customers in speaking opportunities at Ethena-produced webinars, at industry events, and at conferences. You'll help coach them, support their prep, and make sure Ethena's name travels with them. • Foster customer community: Working with the CCO and marketing team finding moments, virtually and in-person to foster a sense of community among Ethena’s customers. • Own peer review programs: Manage Ethena's presence on G2, Gartner Peer Insights, and similar platforms. You'll run a steady cadence of review generation campaigns, coordinate with Customer Success on who to approach, and make sure strong reviews flow back into sales and marketing materials.

• Own end-to-end technical implementation for mid-market and enterprise customers — HRIS integrations, SSO setup, LMS connectors, API configurations, and assignment automation logic • Build and maintain AI-powered workflows to automate repeatable implementation tasks (e.g., launch requirements, config QA, onboarding documentation generation) • Partner with AMs to run discovery on technical requirements during the kick off and translate them into scoped implementation plans • Serve as the primary technical point of contact during onboarding, reducing time-to-value for new customers • Diagnose and resolve integration issues, working cross-functionally with Product and Engineering when needed • Maintain implementation playbooks and documentation — and actively improve them using AI tooling (AI Training Builder, internal Compass workflows, vibe-coding your own apps) • Contribute to the scaled enablement motion by building reusable templates, guides, and self-serve assets

• Report to the VP of Design • Own the end-to-end design process for new product features from early concept through to shipped, collaborating closely with product and engineering throughout • Leverage AI tools throughout your process (we use Cursor and Claude Code to accelerate design iterations and rely on working prototypes to test ideas before shipping) • Communicate and rationalize design decisions to internal and external stakeholders, keeping users' needs centered throughout • Own our qualitative research practice and work directly with users to turn insights into product direction • Shape short- and long-term product planning as the design voice, partnering with product and engineering from discovery through delivery

• Execute the Day-to-Day and Flex Support: keeping the marketing motion moving takes a lot of doing and you’ll be our doer. Building emails in Hubspot, publishing blogs on Wordpress, keeping data clean - the tasks are varied but undeniably critical. • Scale our Current Content Output: Take webinar recordings, transcripts, and recaps and use AI (plus your own creativity) to spin them into blog posts, one-pagers, social clips, lead magnets and other marketing assets. • Put your Left and Right Brain to Work: You’ll bring a spirit of creativity, fun and experimentation to your work while backing it all with data and technical expertise. • Ensure Continuity: Step in to ensure our compliance certification and webinar programs don’t miss a beat while a senior team member goes on parental leave. • Learn. A lot: Our team doesn’t let a knowledge gap slow us down and as a generalist, you’ll have the opportunity to pick up skills and show impact across every marketing function. • Think AI-First: Vibe code an app? Turn a Webinar into a Blog Post? Create an automated AI lead workflow? Then you’re our kind of person!

• Source, manage, and close new business deals • Clearly communicate the value of Ethena and demonstrate how our products can address prospects’ pain points • Foster strong relationships through deep understanding of your customers’ needs • Multithread effectively to create champions across multiple teams • Keep a tight, organized pipeline; Be on top of deal stage movement and maintain accurate forecasts in Salesforce • Consistently meet or exceed quarterly sales quotas • Travel a few times per year to attend key events and meet with prospects in person

• own end-to-end responsibilities in our accounting organization • manage the monthly close process • perform day to day financial tasks • set the path for new processes

• Develop full stack software using Typescript, MySQL, React, and Next.js. • Direct AI coding agent(s) to assist you in building great things *quickly*, while maintaining a production quality codebase. • Own features big and small from the idea phase through to production • Collaborate with other engineers, designers, product managers, and members of the wider Ethena team.

• Close new deals: Source and close new business to consistently meet or exceed quarterly sales quotas. • Prospect: Hit your goals for self-prospected opportunities through strategic outreach and representing Ethena at key industry events. • Be a product expert: Demonstrate expertise in Ethena products and our positioning in the industry. Understand how to solve your prospects' pain points with Ethena’s offerings. Easily navigate technical conversations about our platform and integrations. • Lead effective calls: Deliver an amazing first impression of Ethena. Listen deeply and ask the right questions to discover a prospect’s business challenges and goals. Clearly define a buying process and excite prospects about our impact on their business. • Independently manage complex, non-transactional deals: Sell to large groups of stakeholders across multiple personas, excel at multi-threading, design and drive unique sale processes tailored to customer needs, and creatively move deals forward. • Stay organized: Keep Salesforce up to date weekly so that the company can forecast accurately and learn from your deals. • Travel: Be willing to travel a few times per year to attend key events, meet with prospects or customers, and represent Ethena in person as needed. • Care: You're a key member of the team. If you see something that can be improved (process, product, culture, whatever!), come with a solution or at least raise the problem.