• Research audience motivations, objections, and what makes them buy — Reddit, reviews, competitor ads, social listening • Write direct-response hooks, scripts, and body copy across formats (static, video, UGC) • Direct creative production and stay current on trends across TikTok and Instagram • Build, launch, and optimize campaigns end-to-end — targeting, budget, structure • Diagnose performance with speed and clarity: what changed, why, and what to do next • Read key metrics (CPM, CTR, CVR, CPA/CPL) and connect them to creative decisions • Translate data into clear insights: what happened, what it means, what's next • Lead client calls confidently and build strong relationships through proactive communication

• Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives • Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign • Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels • Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies • Partner with product, editorial content, SEO, design, channel managers, and senior leaders to develop emotionally resonant, campaign-level ideas while ensuring alignment with brand standards and creative direction at scale • Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight • Collaborate with editorial content, SEO, design, and channel managers • Collaborate with cross-functional partners to maintain messaging clarity and consistency across the business • Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency

Role Description Matchnode is a paid social agency running performance advertising for DTC and healthcare clients on Meta and TikTok. We're looking for a Creative Strategist who can read performance data, decide what to test next, and write briefs that actually get great work made. You'll own the creative strategy layer across a book of clients — running two-week sprint cycles, managing ad approvals daily, and using AdNova to drive every brief you write. This role sits between the data and the designers. You're the one who figures out what we should make and why. What You'll Do - Write creative briefs every sprint using performance data from AdNova - Manage the ad approvals workflow daily — feedback, status, QA before anything goes to the client - Write UGC briefs and review creator scripts for clients on the UGC package - Join weekly client calls and keep internal status docs current - Use Claude (AI) as part of your daily workflow for briefs, hooks, and brand context Qualifications - 3–5 years in paid social creative strategy, ideally in direct response or performance marketing - Strong grasp of Meta and TikTok best practices — formats, hooks, rapid iteration - Can write a brief a designer or creator can execute without follow-up questions - Comfortable in performance data and knows how to turn it into a creative direction - Process-disciplined — can hold a creative opinion and still move work forward - Design background helpful for creative judgment, but you won't be making the ads - Comfortable with AI tools as a real part of your workflow Bonus Points - Agency background, especially performance or growth - Health or wellness client experience - UGC or creator workflow familiarity Interview Process Includes a live creative assessment, you'll work through a brief from a real data set in real time. How to Apply Submit your resume, a short cover letter, and a creative portfolio of briefs, ads or paid social work you've done with context on your role.

• Work within the presale function, contributing to cross-functional ideation and developing presentations for brand advertisers • Liaise with management, in-house content teams, and the sales team to ensure deadlines and objectives are met • Develop innovative marketing concepts and strategies that meet advertiser objectives • Be a gifted storyteller with a strong understanding of social trends and internet culture